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Rapid Insights: Andor Will Focus on the Rebel Alliance in a Galaxy Far, Far Away

Posted on September 14, 2022 by Claire Turner

Premiering next week, Disney+’s newest live-action Star Wars series will serve as a prequel to the film Rogue One and is set five years before the events of that 2016 movie. Already confirmed for a second season, the show traces the formation of the Rebel Alliance, with Diego Luna reprising his role as a thief-turned-Rebel-spy who will ultimately steal the plans to the Death Star (and kick off the events in A New Hope). Here’s what you need to know about Andor:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:
≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding

Who will be tuning in for this new Star Wars adventure?
Mostly older men. Andor’s audience will skew heavily male (61%) and 30+ (67%), very much in line with Disney+’s other live-action franchise extensions (Obi-Wan Kenobi, The Book of Boba Fett, The Mandalorian).

Which story element will most capture audiences’ attention?
The people enduring and fighting back. Andor is a story of David-against-Goliath resistance, and its most crucial ratings drivers revolve around the formation of the scrappy Rebel Alliance: its campaign against Empire oppression (Rebels 160), its members’ determination to survive and persevere (Survival Skills 160), and its leader’s evolution from cynical bystander to dedicated revolutionary (Stepping Up 160).

What emotional experience can viewers expect?
A tense and gripping one. As the evil Galactic Empire amasses power, the show will lean heavily into the Fear (136) and Terror (129) of those Being Hunted (129) and forced to flee from its persecution. The Rebels’ resulting desire for Vengeance (122) and freedom from its tyranny will ultimately drive the events of the story.

How will the Star Wars IP impact Andor?
It will make the show more bingeable. In line with Disney+’s other franchise series, Andor’s placement within the Star Wars Universe (123) and its ties to the broader in-world timeline will keep audiences glued to their seats, as will the accompanying Space Setting (142) and aircraft, droids, and other futuristic Gizmos and Technology (140) that viewers love.

What will set Andor apart from the other Star Wars series?
Its broader focus. While Andor does follow Cassian Andor’s growth from petty thief to Rebel spy, the show also encompasses a wider view of the Rebel vs. Empire war and tracks a number of key characters on both sides of the emerging conflict to set the stage for later events in the franchise. In contrast, The Mandalorian, The Book of Boba Fett, and Obi-Wan Kenobi have all concentrated more heavily on their central heroes’ Journeys of Self-Discovery, one-man Missions, and personal Relationships.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: The Rings of Power Shines in Bringing Epic Tolkien to the Small Screen

Posted on September 7, 2022September 8, 2022 by Claire Turner

In creating the most expensive show ever made, Amazon has taken a giant swing with their much-anticipated new Lord of the Rings series, and their gamble has already paid off with a slew of positive reviews and Prime Video’s most-watched premiere to date. Derived from the appendices in J.R.R. Tolkien’s original LotR novels, this new show is set thousands of years before the events of The Hobbit and tells the story of the forging of the titular Rings and the rise of the Dark Lord Sauron in Middle Earth. Here’s what you need to know about The Lord of the Rings: The Rings of Power:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:
≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding

Who’s tuning in for this new series?
The same epic fantasy audience that has made similar titles a hit. The Rings of Power viewers skew male (56%) and older (63% aged 30+), a profile very similar to The Witcher, The Sandman, and the SVOD release of House of the Dragon. Interestingly, however, fellow Amazon saga Wheel of Time leans more female.

Have fans been anticipating the show’s release?
Most definitely yes. After big spikes in online activity with the first two trailer drops earlier this summer, social buzz has maxed out our scale (of 160) and remained there ever since the release of the final trailer on Aug 23. So far, The Rings of Power has shown more sustained buzz than the recently-released House of the Dragon, which has slipped a bit since the show’s premiere.

How does the Lord of the Rings connection impact the show?
It gives it its identity. The IP Extension (113) that celebrates Tolkien’s Distinctly Realized World (108) of rings, Elves, and Hobbits both situates the show squarely in the realm of Fantasy (115) and contributes to its bingeability. At the same time, the classic franchise tenets of a Dangerous Mission (118) undertaken by brave but unlikely heroes, the Scary Situations (122) and dangerous obstacles they must overcome, and the epic Battle Action (120) on display during army-wide clashes are major drivers of all aspects of series engagement. Tolkien’s legendary universe is essentially a world all its own, one so uniquely fleshed out and enmeshed in the social consciousness that it can almost be called its own genre.

What makes the Rings of Power story stand out within the franchise?
Its Strong Female Protagonist. The show follows a much-younger version of Galadriel, the beatific, elder stateswoman Elf featured in the Lord of the Rings trilogy (and played by Cate Blanchett in the movies). In this iteration, Galadriel is a brash, headstrong warrior fighting to prove Sauron’s treachery, and it is her character’s long-term journey that will most drive social buzz (130) and ratings (126). The contrast between Galadriel and the timid male Hobbits Bilbo and Frodo particularly helps Rings of Power feel unique from its predecessor films.

What will keep viewers watching into a second season?
A raft of unlikely companions. In addition to Galadriel’s personal journey, Rings of Power follows a number of characters grouped into various mismatched Team-Ups (114)– including two homebound Hobbits and a mysterious stranger, as well as Galadriel and a human fugitive–and explores how they demonstrate Heroism (111) and bravery in the face of adversity. All are key drivers for series longevity.

What will pull in international audiences?
The gorgeous cinematography. Just as the beautiful locations set the LotR films apart, Outdoor Adventure is the top series viewership driver across key international markets; audiences everywhere are intrigued by the stunning, epic-worthy scenery of Middle Earth.

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Rapid Insights: The Rom-com Makes a Theatrical Return

Posted on September 2, 2022 by Claire Turner

The mid-budget romcom has been experiencing a true resurgence as of late, which will test whether theatrical audiences are ready for a more grounded, relationship-oriented form of escapism. Universal is bringing two genre headliners to cinemas this fall. Bros, produced by Judd Apatow, represents the future as the first gay romcom produced by a major studio; Ticket to Paradise is a welcome throwback to the past and stars two romantic icons of the silver screen. Here’s the future outlook for these feel-good titles:

Vault AI uses index scores to describe the impact a given story/theme/element will have on opening weekend success: ≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding

What type of audience is attracted to these films?
Women, but the exact proportion depends on the movie. Based on the trailers, Ticket to Paradise is expected to be 64% female, while the male-heavy Bros is expected to run a bit closer to gender-balanced (at 54% female).

What will coax viewers out to the cinema?
The movies’ unique milieus. Demand will be driven by the promise of an escape into immersive, welcoming new worlds: the Millennial Yuppie Life (160) explored in Bros, with NYC-based board meetings, gym sessions, and boys’ nights out, as well as the Tropical Vacation (160) of Ticket to Paradise, featuring resort luaus, swimming with dolphins, and a beach wedding, are top ratings drivers. At the same time, the romance of it all is much more important for Bros (Unexpected Meet Cute, 160) than Paradise (Romantic Whirlwind, 108) as the former feeds more directly off of its insular setting.

What will make these particular films stand out from the rest of the genre?
The specificity of their core group relationships. The most important distinguishing element of Bros is its exploration of Queer Culture (142) and representation across sexualities and sexual identities, making it a particularly notable stand-out among theatrically-released romcoms. For Ticket to Paradise, the central Family Conflict (151), in which divorced parents take issue with their daughter’s decision to marry, gives the film a lived-in feel as it grapples with complex family dynamics and parenting questions. Both will make their respective titles feel fresh and original.

Is it important for romcoms today to lean into the ‘com’?
Yes. Though each of these titles offers up a different flavor of humor, comedy is nevertheless an important component of both their demand and freshness as viewers gravitate toward lighter fare that will make them laugh. The silly, Funny Romance (155) in Bros that arises as the leads bumble their way into each other’s arms, as well as the over-the-top Schemes & Shenanigans (129) cooked up by the meddling parents in Ticket to Paradise, will support ratings; Paradise’s Insult Comedy (149), stemming from the leads’ hilarious, snarky bickering, is also crucial in making that film feel unique.

How important are the movies’ recognizable casts?
They’re crucially additive. Billy Eichner–co-writer and star of Bros–brings his well-known Pop Culture (141) sensibility and cachet to heighten his film’s freshness score. Julia Roberts and George Clooney–the headliners of Ticket to Paradise–leverage their star personas into their characters’ sparkling Love/Hate Relationship (119) and enemies-to-lovers story arc, boosting their movie’s demand.

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Rapid Insights: Rick and Morty Returns to Build on Its Out-Of-This-Universe Success

Posted on August 31, 2022 by Claire Turner

Adult Swim’s mega-popular animated sci-fi comedy has delighted audiences since 2013 with laugh-out-loud sci-fi adventures of traveling the multiverse. With the series returning this week for its long-awaited sixth season, we’re looking back at season one to explore what made this show such a stand-out success. Here’s what you need to know about Rick and Morty:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:

≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding

Who are the fans of this series?
A broad cross-section of men ages 18-54. The overall Rick and Morty audience leans slightly male (57%) and older (57% M35+), though 22% of viewers are ages 18-34. The audience is very similar to South Park and Solar Opposites, while younger than Archer and more male-skewing than both Family Guy and American Dad!.

What has made Rick and Morty such a stand-out success?
Unpredictable sci-fi adventures, clever referential comedy, and relatable family themes. The show’s Pop Culture References (140) and zany Over-the-Top Humor (138) quickly established its comedic bona fides to engage adult animation fans. Though the blending of relatable themes including Multigenerational (138) Family Relationships (130) and Disagreements (134) with unpredictable and creative Space Settings (131) is uniquely important for the series. These themes make the universe-hopping, time-traveling escapades of the titular pair amp up the show’s sense of Adventure (126) and keeps every episode feeling creatively fresh.

Why is the series so popular internationally?
The family dynamics. While the show’s culturally-relevant comedy is the big draw in the US, its American sense of humor is not as relatable to viewers overseas. Instead, international markets are attracted to the relatable relationships between Rick, his grandson Morty, and the rest of their quirky kin.

What does season six’s social tracking look like?
It’s right in line with season five’s June 2021 release. Currently, online activity falls in the ‘Promising’ range, leading up to an expected bump on premiere day and outperforming legacy animated comedy comp Archer’s latest season release. Season five saw sustained peaks throughout its 10-episode release, and it’s likely season six will boast the same pattern.

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Rapid Insights: Selling the OC Will Once Again Make Real Estate Sexy

Posted on August 24, 2022August 25, 2022 by Luke

The Oppenheim Group, the high-end real estate agency featured in Netflix’s hit reality show Selling Sunset, has opened a brand new office in Orange County and has produced a brand new Netflix series to go with it. Just like its predecessor, this spin-off will revel in the addictive drama, romances, and betrayals among a group of employees as they compete to sell luxury homes in Southern California. Here’s what you need to know about Selling the OC:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:

≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding

Will the same Selling-addicted audience be tuning in?
Definitely. Viewers of Selling the OC are predicted to be mostly female (59%) and lean older (54% aged 30+), almost identical to the audience for Selling Tampa, another entry in the franchise. Additionally, the overall Selling IP (129) is a top ratings driver.

What will get viewers invested in this newest crop of agents?
Their interpersonal dynamics. Moreso than the original, the palpable Romantic Tension (157) and fickle Co-Worker Relationships (147) (both platonic and non) between the Oppenheim employees will generate deliciously heightened drama, and their Difficult Workplace (131) rife with friction and backstabbing will encourage viewers to take sides.

What role will the real estate purchasing play in the show’s success?
It will help with longevity. The show’s core concept of House Hunting (152) offers a repeatable premise that audiences can follow in each episode and an evergreen source of new client stories that will help push it into a second season. However, viewership will depend more heavily on the drama between the Oppenheim employees.

What will drive the online conversation?
Extravagance and enmity. The excessively affluent, Wealthy Lifestyles (110) of the real estate agents–from lavish mansions to yacht parties to luxury clothing–and their resulting Rivalries (110) over sales and financial success are the top drivers for social buzz.

What could bring even more people into the conversation?
Humor. The fun playfulness baked into the show’s DNA, which StoryGuide reads as Comedy (112), stems directly from the tensions and personality clashes between agents, and these more ridiculously dramatic moments could be leveraged for greater online chatter.

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Vault AI Selects Whip Media’s Global Audience Engagement Data to Expand Its AI-Powered Consumer Insights for Entertainment Companies

Posted on August 19, 2022 by Luke

Vault AI will leverage global audience engagement data from Whip Media’s TV Time app to provide AI-powered content and character insights for its clients globally

LOS ANGELES, August 18, 2022 Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, has partnered with Vault AI, a predictive research company that delivers AI-powered consumer insights for leading streamers, TV networks and film studios, it was announced today by Vincent Muscarella, Vice President of Sales at Whip Media and David Stiff, CEO and co-founder of Vault AI.

Vault AI combines rich consumption datasets with content and story DNA from over 60,000 global titles across all platforms and genres to determine through machine learning how a title will perform in the market, who the audience will be and what marketing will drive them to watch. These actionable AI-powered consumer insights are delivered by an experienced team of consumer insights experts with the highest accuracy and fastest turnaround time.

Vault AI will be using user level data from TV Time, Whip Media’s popular TV show and movie tracking app with 22 million global registered users, to expand its global content data and add even more granularity to how content and characters impact audience demand, affinity and emotional response. TV Time’s data will shed light on audience behavior at the individual viewer level, conveying viewer’s engagement and sentiment reactions to a film or series and how characters drive engagement – allowing Vault AI’s entertainment clients to go beyond standard age and gender demographic data for decision making. Further, the size and footprint of TV Time’s user base will unlock insights in dozens of international markets for Vault AI, regardless of platform.

“We couldn’t be more excited to partner with Vault AI, a trailblazing company that sits at the intersection of content and technology,” said Whip Media’s Vincent Muscarella, Vice President of Sales. “Our cross-platform TV Time viewer data is an ideal and wholly additive asset that complements Vault AI’s consumer behavior insights – a combination that will offer Vault AI’s clients new dimensions for worldwide content insights.”

“Our partnership with Whip Media addresses the evolving needs of entertainment companies that are searching for ways to get granular audience and character insights with the speed and global scale that only AI can unlock,” said David Stiff, CEO and co-founder of Vault AI. “Whip Media’s powerful TV Time app data expands our understanding of how consumers engage and emotionally resonate with content and characters globally, enriching our AI-powered insights. Being able to now add deeper and richer character insights that go far beyond just ‘likeability’ is game-changing for our clients.”

This new partnership comes at a critical time for the entertainment industry; evolving data that offers first-person, real-time insights into what viewers are enjoying internationally, without platform data gaps in the modern streaming age, has never been more important. Vault AI, in partnership with Whip Media and TV Time, will continue to provide industry-leading consumer insights to the top entertainment executives in the U.S. and abroad.

About Whip Media
Whip Media is a market leading enterprise software platform and data provider to the world’s largest entertainment organizations. Our solutions connect and scale data, processes and teams across licensing, content planning, and financial operations to improve decision making, drive efficiency, revenue, and growth. The company’s latest innovation, The Whip Media Exchange, is a first-of-its-kind content licensing and research platform for buyers and sellers of film and TV content, with real-time access to data and performance predictions to accelerate deal making. For more information, visit www.whipmedia.com

About Vault AI
Vault AI delivers AI-powered consumer insights for leading streamers, TV networks and film studios. The company enables clients to make confident content decisions across production, development and marketing, without needing a single survey or focus group. Their proprietary mix of performance datasets, machine learning and a team of consumer insight experts deliver powerful research and analysis with the highest accuracy and fastest turnaround time. Vault AI is based in LosAngeles and Israel.

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Rapid Insights: House of the Dragon Will Set Ratings Aflame

Posted on August 17, 2022 by Isabelle Dacey

Will the House of the Dragon audience mirror that of Game of Thrones?
Indeed. Dragon is predicted to lean male (56%), with the linear HBO broadcast skewing heavily older (89% 35+) and HBOMax contributing a slightly younger audience (36% <30). This viewer profile mirrors Game of Thrones almost exactly (as well as fellow medieval fantasy dramas The Witcher and the upcoming Lord of the Rings: The Rings of Power).

Are fans excited for this new spin-off?
Oh yeah. Social tracking maxed out our scale (of 160) with each trailer drop and has been heightened since the end of July as viewers anticipate this Sunday’s premiere.

How will Dragon differentiate itself from its predecessor?
By concentrating its scope. Instead of mirroring Game of Thrones’ wide-reaching Multiple Storylines (127) that followed characters and action across kingdoms, factions, and continents, Dragon will spotlight the heightenedFamily Conflict (136) within a single Extended Clan (129). This sharper focus will be its most crucial ratings driver as well as a key factor in its longevity.

What else will help boost the show’s ratings?
The titular dragons. Beyond the obviously Popular IP (114), Daenerys’ “children” were a highlight in Game of Thrones and the Myth & Fantasy (113) of her ancestors’ magical beasts will similarly be a draw for House of the Dragon, especially the intense Battle Action (112) sequences featuring fire-based destruction. The fact that the Targaryens can bend dragons to their will heightens the stakes in their intrafamilial war.

What type of story is Dragon going to tell?
An epic family saga. This series promises to be very Succession-esque, focusing on the Rivalry (114) between Targaryen heirs in their ruthless struggle for Power (147) and Social Status (113) and to impress the current King, desires that ultimately drive the story. Like Game of Thrones, Dragon also leans heavily into the War (134) and History (132) genres, giving it an expansive, legendary feel.

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:

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Rapid Insights: A League of Their Own Makes a Classic Tale Relevant

Posted on August 15, 2022 by Isabelle Dacey

Who will be tuning in?
Older women. The audience is predicted to lean female (58%) as well as 30+ (58%), similar to other streaming series with primarily female ensemble casts (Glow, Orange Is the New Black).

What crucial core essence will this series share with the movie?
Compelling team relationships against a backdrop of broader social change. As in the 1992 film, the trailer follows the formation and eventual success of the Rockford Peaches, and the Coach-Athlete Relationship (160) between the washed-up, cantankerous Coach Dove Porter and his players as well as the inviolable Female Friendships (160) forged between Peach teammates lie at its heart. At the same time, the story presents a strong narrative of Female Empowerment (160) within the context of professional Sports (158) as the women players defy the conservative, patriarchal society of 1940s America. All are top drivers of engagement for both movie and series.

What new elements does this remake bring to the story?
Explorations of the minority experience. The trailer both delves into an African-American POV (160) by following the Racial Tensions (121) encountered by a mega-talented Black player banned from the all-white league, and highlights LGBTQIA+ Themes (120) by showcasing the dynamics among several queer players as they discover a safe space within a hostile world. Although these viewpoints were left out of the original film, they are just as important in bringing audiences to the series.

What emotional experience will most entice audiences?
Upbeat idealism. The trailer foregrounds feelings of Awe (129), Amazement (129), and Joy (126) as the various players live, love, laugh, and have fun with their newfound senses of freedom and opportunity in the league. These positive emotions are a crucial factor in driving ratings.

How will the series’ sense of humor factor into its success?
It will make the central relationships more dynamic. The core players–already portrayed by a critically-acclaimed comedic cast–engage in witty one-liners and physical jokes that feed directly into the their Friendships (146), camaraderie, and Empowerment (143).

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:

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Rapid Insights: The Sandman Brings Gaiman’s Nightmare to Life

Posted on August 9, 2022 by Isabelle Dacey

Who’s the target audience for this new adaptation?
Older men. Viewers are predicted to lean male (54%) and skew mostly toward 30+ (62%). Compared to previous Gaiman-adjacent adaptations, however, The Sandman will likely be the most gender-balanced; both American Gods and Good Omens appealed even more solidly to men (57-59%), while the audience for Lucifer–loosely based on a secondary character from The Sandman comics–was heavily female thanks to its crime-solving focus.

Which element of the story will most bring in viewers?
Morpheus’s crusade to regain control of his realm. Audiences will be drawn to the hardened character’s chaotic New Beginning (160) after a century’s imprisonment and his long-held but Unlikely Friendship (160) with loyal ally Lucienne, the compassionate Librarian who ran the kingdom in his absence. Establishing the pair’s supportive dynamic early on will be important.

What type of emotional experience will keep audiences tuned in?
A dark one. The driving forces behind the show’s bingeability are the twin desires of Power (139) and Vengeance (121), emanating not only from Morpheus but also his twisted rogue creation: a sentient nightmare known as The Corinthian. The ongoing ‘good vs. evil’ Rivalry (136) between the two helps establish a menacing intensity that will keep viewers on the edge of their seats.

How important is comic author Neil Gaiman to the series’ likely success?
Indispensable. The fact that this show is Based on a Book (160) is an extremely powerful viewership driver, much more so than we typically see for other adaptations. Gaiman’s overall popularity and prestige will be a major source of Sandman buzz, and his 75-issue comics and the Magic (139) they contain will provide endless material to make the series extremely bingeworthy.

Besides the author himself, which storyline will get people talking?
Morpheus’s descent into Hell. Upon his return, the character must embark On a Mission (113) into the underworld, and his encounter with the impossibly powerful Lucifer (played by Game of Thrones’ Gwendoline Christie) as well as other surprising elements of her fiery realm will help drive online chatter.

Did the show’s recent Comic-Con panel help stoke fan anticipation?
Definitely. The series saw a huge spike in social tracking (up to 149, out of a possible 160) with last week’s release of its Comic-Con exclusive trailer, and quotes from author Gaiman captured during the Hall H Q&A have been picked up in the entertainment media.

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:

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Rapid Insights: Bullet Train’s Confined, High-speed Setting is Just the Ticket

Posted on July 28, 2022 by Isabelle Dacey

Who will be the main audience for this film?
Older men. Thanks to its mature male star and stylized action, men 30+ are predicted to make up the largest audience segment at 38%. The movie is expected to lean heavily male (62%) and older (62%) overall, creating a demographic profile very similar to Top Gun: Maverick.

How does the movie’s unique setting figure into its potential for success?
It’s one of the biggest selling points. The Japanese Bullet Train Setting (160) both introduces a compelling international backdrop and creates a colorful, thrilling, and even comedic cage for Pitt to escape.

Does the specific mission matter?
Not really. The up-for-grabs briefcase that every assassin in Tokyo has set their eyes on is, at the end of the day, a MacGuffin. But the over-the-top mayhem by Colorful Assassins (160) in pursuit of the briefcase leads to elevated moments of Stylistic Physical Action (160) that moviegoers will crave.

What makes Bullet Train stand out from other action-thrillers?
Its non-stop humor. A barrage of Comedic One-Liners (115), Awkward Moments (111), and Physical Humor (111) represent the top drivers of story freshness. The film blends action beats with a hilarious comedy of errors, mixing in cultural misunderstandings, sarcastic wit, and general absurdity to concoct a memorable genre fusion.

Will Sandra Bullock’s supporting role make an impact?
Yes, but mainly for older women. For them, the camaraderie between Pitt and his remote Partner (110) works especially well. When you factor in that the voice on the other end of the line is none other than the beloved Sandra Bullock coming off The Lost City, women 30+ will have an even bigger reason to come out.

*Publicly released trailers for widely released films are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside historical box office performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive opening weekend success.

Vault AI uses index scores to describe the impact a given story/theme/element will have on opening weekend success:

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