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Rapid Insights: ‘The Beauty’ Frames Wellness Obsession as Ryan Murphy’s Next Horror Engine

Ryan Murphy’s return to FX body horror arrived with record-breaking anticipation: the trailer amassed 190 million views in seven days, making it the network’s most-viewed trailer ever. The 11-episode series follows FBI agents investigating a sexually transmitted virus that grants physical perfection before causing victims to explosively combust, leaning into Murphy’s signature strengths: A-list ensemble […]

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Rapid Insights: ‘Seven Dials’ Reveals Why Mystery Works Better With a Wink

Netflix’s gamble on Agatha Christie’s lesser-known sleuth paid off instantly. Seven Dials hit #2 on the streamer within 24 hours, proving audiences will embrace a new detective franchise built around a determined young woman solving 1920s murders with style and wit. The three-episode format turns what could have been a sluggish ten-hour mystery into a perfectly […]

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Rapid Insights: ‘His & Hers’ Shows Why One Unreliable Narrator Isn’t Enough

Netflix just dropped a twisted psychological thriller based on Alice Feeney’s novel that’s racing up the streamer’s Top 10 list and has viewers compulsively burning through episodes. Starring Tessa Thompson and Jon Bernthal as estranged spouses who each believe the other is a killer, this limited series delivers unreliable-narrator murder mystery that keeps audiences guessing […]

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Rapid Insights: ‘Man vs. Baby’ Shows How Slapstick Flexes for Holiday Stakes

Netflix just released a hilarious new sequel to its 2022 British slapstick hit Man vs. Bee, but this time, the titular protagonist faces a very different adversary. Rowan Atkinson returns as Trevor, a hapless and bumbling housesitter who finds himself unexpectedly saddled with an infant after he’s contracted to look after a high-end penthouse for Christmas. […]

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Rapid Insights: ‘Last Samurai Standing’ Exposes the Secret Power of Survival Stories

Netflix recently released an exciting new period action-drama that’s seeing global success and thrilling critics and audiences alike. Described as “Shōgun meets Squid Game,” the Japanese-language, 1878-set series follows a desperate samurai competing in a deadly challenge: defeat and kill 292 other fighters to win a hefty cash prize and save his sick wife and child. Here’s […]

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Rapid Insights: ‘The Beast in Me’ Exposes How Fiction Sharpens True-Crime Suspense

A tense new psychological thriller recently premiered on Netflix, and although fully fictional, the buzzy miniseries is drawing strong comparisons to true-crime hit The Jinx. Claire Danes stars as a traumatized author who begins researching her unsettling new neighbor—a wealthy real-estate heir suspected of killing his first wife. Here’s what you need to know about The […]

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Rapid Insights: ‘Death by Lightning’ Exposes the Real Engine of Historical Hits

Netflix recently premiered a buzzy new historical drama that has collected reams of critical acclaim and appeared on the streamer’s Top 10 list since its release. Featuring a star-studded cast, the limited series follows the 1880s election, presidency, and assassination of US President James Garfield (Michael Shannon), a pro-civil rights politician shot by a deluded […]

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Rapid Insights: ‘I Love LA’ Turns Friendship Fails into Gen Z Gold

HBO recently premiered a hilarious new zeitgeist-y comedy that puts a fresh Gen Z spin on a time-tested theme: young adults struggling to make it in the big city. Created by and starring comedian Rachel Sennott, the series follows an aspiring talent agent and her crew of misfit friends as they grapple with the snarky […]

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