Blog

Read our blog for news, research and insights


Rapid Insights: ‘The Testaments’ Does What Handmaid’s Tale Never Could

Hulu’s The Testaments is the continuation of one of prestige television’s most politically charged franchises, built by Bruce Miller, who left The Handmaid’s Tale specifically to develop it. The show returns to Gilead, but where its predecessor put audiences inside a system designed to break women, The Testaments follows two teenage girls being shaped by that system and starting to push […]

Read more

Rapid Insights: ‘Something Very Bad…’ Turns “I Do” Into a Countdown

Netflix just dropped Something Very Bad Is Going to Happen, a horror miniseries from creator Haley Z. Boston and executive producers the Duffer Brothers. A bride named Rachel spends the week before her wedding increasingly certain that marrying the wrong man will kill her. Critics have landed it somewhere between The Haunting of Hill House and Rosemary’s Baby. Boston […]

Read more




Rapid Insights: ‘Love Story’ Was Always a Cautionary Tale, Just Not His

FX just dropped Love Story: John F. Kennedy Jr. & Carolyn Bessette, now the network’s most-watched limited series on Hulu and Disney+ with 25 million hours viewed. Ryan Murphy has always known how to find the moment a famous life became a cautionary tale and build backward from there. Carolyn Bessette didn’t just marry John Kennedy. […]

Read more




Rapid Insights: ‘A Knight of the Seven Kingdoms’ Exposes the Character Engine Inside Game of Thrones

George R.R. Martin’s newest Game of Thrones prequel launched as one of HBO Max’s top three series debuts, attracting 6.7 million viewers in three days. By trading dragon-sized spectacle for practical swordplay, horseback stunts, and character-driven storytelling, A Knight of the Seven Kingdoms delivered one of the biggest HBO Max debuts, proving the franchise’s audience craved heroes as […]

Read more
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe
Sign up with your email address to receive news and updates.
ErrorHere