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Rapid Insights: Abbott Elementary’s Warm Humor Makes the Grade

ABC’s mockumentary comedy about a group of teachers in an underfunded Philadelphia elementary school became a breakout success in its first season, blowing up in the ratings thanks to snowballing word-of-mouth and widespread critical acclaim. Now, fresh off its two well-deserved Emmy wins (for writing and supporting actress), the single-camera sitcom returns this week to […]

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Rapid Insights: Amsterdam Connects as a Star-studded, Absurdist Whodunnit

David O. Russell’s intriguing new showpiece premieres in theaters in early October, and it promises to be a doozy: slick 30s noir setting, buzzy narrative, tantalizing mystery, and comical mad-cap shenanigans by some of Hollywood’s biggest stars. The casting roster in particular has piqued viewer and critic interest alike, with even minor roles going to […]

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Rapid Insights: The Rom-com Makes a Theatrical Return

The mid-budget romcom has been experiencing a true resurgence as of late, which will test whether theatrical audiences are ready for a more grounded, relationship-oriented form of escapism. Universal is bringing two genre headliners to cinemas this fall. Bros, produced by Judd Apatow, represents the future as the first gay romcom produced by a major studio; Ticket […]

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Rapid Insights: Rick and Morty Returns to Build on Its Out-Of-This-Universe Success

Adult Swim’s mega-popular animated sci-fi comedy has delighted audiences since 2013 with laugh-out-loud sci-fi adventures of traveling the multiverse. With the series returning this week for its long-awaited sixth season, we’re looking back at season one to explore what made this show such a stand-out success. Here’s what you need to know about Rick and Morty: […]

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Rapid Insights: Selling the OC Will Once Again Make Real Estate Sexy

The Oppenheim Group, the high-end real estate agency featured in Netflix’s hit reality show Selling Sunset, has opened a brand new office in Orange County and has produced a brand new Netflix series to go with it. Just like its predecessor, this spin-off will revel in the addictive drama, romances, and betrayals among a group of […]

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Vault AI Selects Whip Media’s Global Audience Engagement Data to Expand Its AI-Powered Consumer Insights for Entertainment Companies

Vault AI will leverage global audience engagement data from Whip Media’s TV Time app to provide AI-powered content and character insights for its clients globally    LOS ANGELES, August 18, 2022 Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, has partnered with Vault AI, a predictive research company […]

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Rapid Insights: House of the Dragon Will Set Ratings Aflame

Will the House of the Dragon audience mirror that of Game of Thrones? Indeed. Dragon is predicted to lean male (56%), with the linear HBO broadcast skewing heavily older (89% 35+) and HBOMax contributing a slightly younger audience (36% <30). This viewer profile mirrors Game of Thrones almost exactly (as well as fellow medieval fantasy dramas The Witcher and […]

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Rapid Insights: A League of Their Own Makes a Classic Tale Relevant

Who will be tuning in? Older women. The audience is predicted to lean female (58%) as well as 30+ (58%), similar to other streaming series with primarily female ensemble casts (Glow, Orange Is the New Black). What crucial core essence will this series share with the movie? Compelling team relationships against a backdrop of broader social change. […]

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