Blog

Read our blog for news, research and insights


Rapid Insights: ‘Sugar’ Turns a Twist Into Character Depth

Apple TV’s Sugar is back for a second season, reaching #2 on Apple TV’s US Top 10 while critics score the new season 100% on Rotten Tomatoes, up from 81% for season one. The gain traces to one choice: the alien twist that landed as a late shock in season one now deepens the detective […]

Read more

Rapid Insights: ‘Cape Fear’ Retells a Classic From the Other Side

Apple TV recently premiered Cape Fear, a limited series take on the iconic 1991 Scorsese-De Niro thriller. Scorsese returns as a producer, joined by Steven Spielberg, with Javier Bardem, Amy Adams and Patrick Wilson leading the cast. The story follows Max Cady, a vengeful ex-convict who returns to torment the attorneys who once buried evidence against […]

Read more

Rapid Insights: ‘Widow’s Bay’ Proves the Punchline Can Also Be the Scare

Widow’s Bay has become one of the year’s most talked-about hits, and Apple TV renewed it for a second season before its finale aired. Katie Dippold’s genre-bending horror-comedy stars Matthew Rhys as the skeptical mayor of a cursed New England island. Behind its 98% Rotten Tomatoes score, Widow’s Bay’s driver profile reveals a series that boldly fuses its […]

Read more






Rapid Insights: ‘The Testaments’ Does What Handmaid’s Tale Never Could

Hulu’s The Testaments is the continuation of one of prestige television’s most politically charged franchises, built by Bruce Miller, who left The Handmaid’s Tale specifically to develop it. The show returns to Gilead, but where its predecessor put audiences inside a system designed to break women, The Testaments follows two teenage girls being shaped by that system and starting to push […]

Read more

Rapid Insights: ‘Something Very Bad…’ Turns “I Do” Into a Countdown

Netflix just dropped Something Very Bad Is Going to Happen, a horror miniseries from creator Haley Z. Boston and executive producers the Duffer Brothers. A bride named Rachel spends the week before her wedding increasingly certain that marrying the wrong man will kill her. Critics have landed it somewhere between The Haunting of Hill House and Rosemary’s Baby. Boston […]

Read more
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe
Sign up with your email address to receive news and updates.
ErrorHere