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Who will be the main audience for this film? Older men. Thanks to its mature male star and stylized action, men 30+ are predicted to make up the largest audience segment at 38%. The movie is expected to lean heavily male (62%) and older (62%) overall, creating a demographic profile very similar to Top Gun: Maverick. […]

What does the core audience look like for this new Resident Evil series? It leans male (58%) and 30+ (53%), with the most prevalent demo predicted to be men 18-44. The show appeals to a slightly younger viewership than similar gaming adaptations The Witcher, Halo, and the animated Resident Evil: Infinite Darkness (58-66% 30+). Why is now a good time for a new entry in […]

How does this show’s audience compare to others in the same genre? It’s younger. As with similarly spooky reality series Ghost Hunters and Ghost Adventures, the Conjuring Kesha audience leans female (59%), but thanks to the latter’s streaming-only platform and Millennial-aged host, its viewers are considerably younger (44% <30) than its cable-based predecessors (only 12-13% <35). What’s the most intriguing aspect […]

Auteur director (and actor) Jordan Peele has found great success in telling Black-focused stories with sharp social commentary by playing with the tropes, suspense, and even humor of the horror genre. His first two films as a director—Get Out and Us—were smash hits, and his newest project, releasing theatrically in late July and starring Daniel Kaluuya (also […]

FX’s newest series made quite the splash with its mid-June debut, emerging as the most-watched cable series premiere since January 2021. Based on the bestselling novel, this dark, gritty spy thriller stars Jeff Bridges as an ex-CIA operative on the run from black-ops assassins and has already been renewed for a second season. Here’s what […]

To honor the last week of Pride Month, and with the recent success of shows like Heartstopper, Euphoria, Queer Eye, and Love, Victor across both TV and streaming, Vault AI wanted to dig deeper into current trends for series with prominent LGBTQIA+ themes. Here’s what Vault uncovered: What demographic tends to be the most attracted to series with compelling LGBTQIA+ hooks? Women. Of all […]

Netflix’s most expensive original film to date releases in late July and is intended to jumpstart a brand new action franchise for the streamer. Directed by the Russo brothers (of Marvel fame) and starring Ryan Gosling and Chris Evans as opposing CIA assassins, the film serves as an homage to high-octane 70s-style thrillers. Here’s what […]

Netflix has achieved yet another breakout hit, this time in the form of a heartwarmingly sweet LGBTQ+ British teen rom-com. Released back in April, the series has shown considerable staying power, building on viewers’ positive word-of-mouth and touted in the media as one of the best new shows of 2022. Here’s what you need to […]

Disney Pixar’s newest animated feature releases this weekend only in theaters and is already receiving the brand’s expected high level of critical acclaim. The film is a prequel of sorts to Toy Story, depicting the adventures of the (fictional) human astronaut, voiced by Chris Evans, that inspired young Andy’s beloved Buzz Lightyear action figure. Here’s what you need […]

Releasing this week, Paramount+’s newest comedy series offers a cleverly satirical look at the cutthroat world of competitive gaming. From the creators of American Vandal, the show is a mockumentary-style parody about a team of professional League of Legends esports competitors vying for their first championship–and all of the absurdities that go with it. Here’s what […]