Blog

Read our blog for news, research and insights


Rapid Insights: Landman Unlocks Taylor Sheridan’s Winning Formula for High-Stakes TV

Later this month, Paramount+ is releasing a new western-tinged drama from prolific creator Taylor Sheridan that’s based on the popular narrative podcast “Boomtown.” Featuring a stacked cast that includes Billy Bob Thornton, Demi Moore, and Jon Hamm, this new series delves into the scheming, speculation, and profiteering within West Texas’s oil industry. Here’s what you […]

Read more

Rapid Insights: Georgie & Mandy’s First Marriage Refreshes Big Bang with Romance

Earlier this month, CBS premiered its third hilarious series set within the Big Bang Theory universe, and it’s already generating outstanding buzz and stellar ratings. Officially a spin-off of Young Sheldon, this mid-90s-set multi-cam sitcom follows mismatched couple Georgie and Mandy as they attempt to navigate newlywed life with a baby in tow. Here’s what you need to […]

Read more

Rapid Insights: The Day of the Jackal’s Dual Perspectives Revitalize the Thriller

Next month, Peacock will be premiering a gripping new British cat-and-mouse thriller based on the popular 1971 Frederick Forsyth novel but reimagined and updated for today’s political landscape. The series stars Eddie Redmayne as the titular Jackal, a ruthless and secretive assassin-for-hire, and Lashana Lynch as the intelligence officer hot on his trail. Here’s what […]

Read more

Rapid Insights: Nobody Wants This Shows Opposites Attract Rom-Coms Still Work

Two weeks ago, Netflix dropped a sweet new opposites-attract-style rom-com and it immediately took off, premiering at #2 on the streamer’s global Top 10 list and attracting all kinds of social media buzz and editorial think pieces. Starring Kristen Bell and Adam Brody as an agnostic sex podcaster and a newly single rabbi, respectively, the […]

Read more


Rapid Insights: The Franchise Delivers a Satirical Love Letter to Studio Interference

HBO’s upcoming new satirical comedy takes a world that seems both aspirational and exhilarating to the average viewer and seeks to correct this widespread perception. Inspired by real-life behind-the-scenes incidents from various Marvel and DC movies, the show–created by industry vets Jon Brown, Armando Iannucci, and Sam Mendes–follows the cast and crew of a fictional […]

Read more


Rapid Insights: English Teacher Rewrites the Rules of School-Based Comedies

Last week, FX released a hilariously provocative new comedy series that tackles hot-button issues through the lens of a dysfunctional public high school. Created by its star Brian Jordan Alvarez, the series focuses on the trials and tribulations of overwhelmed educators in an Austin, Texas suburb as they grapple with wily students, entitled parents, and […]

Read more


Rapid Insights: Bad Monkey Injects Dark Comedy and Danger into Crime Drama

A quirky new dark comedy that premiered recently on Apple TV+ has already become the surprise hit of the summer thanks to its fun, humorous approach to the crime genre. From the creator of Shrinking and Scrubs, the series stars Vince Vaughn as a disgraced homicide detective-turned-restaurant health inspector who embarks on his own investigation after a tourist […]

Read more
Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe
Sign up with your email address to receive news and updates.
ErrorHere