Ashfall HighwayDetecting…
Detecting story elements0 coded
Core audience
M18–34 · dystopian action
0
Top driver
Dangerous Mission
0
Top storyline
One last run for survival
0
Top comp
Wasteland chase thrillers
0
Freshness
Kinetic dystopian pursuit
0
Marketing

Know how to sell it.

AI audience prediction for entertainment. The system marketing executives use to position every title, pressure-test every campaign, and sharpen every trailer, before the budget gets spent. Trained on story and audience. A decade of predictions, built on 30 years of title outcomes.

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Pressure-test the entire lifecycle.

Positioning, advanced audience targeting, creative briefs, trailer intelligence, deep competitor intelligence, every output trained on the only proprietary data that connects what gets made to who actually shows up.

Pre-release intelligence
VS
Post-release intelligence
Strategy

The audience check, at scale.

Sharpen every campaign with predictions calibrated against every release that came before. The core demo. The hidden segments. The drivers that turn casual viewers into ticket-buyers and subscribers. Faster than gut. Bigger than a panel. Across every stage, from announcement to opening weekend, sequel to season two.

+Core demo and segment breakdown for any title.
+Top drivers that convert.
+The comp set that no one is thinking about.
Lim. series
Title · under read
Echo County
Limited series · Q4 2026 · HBO Max
Crime drama Period · 1970s Anti-hero lead
Core demo · index out of 100
92
M 18-34
Primary
F 25-4978
Diverse71
M 35-5464
What makes it unique · story DNA
Anti-hero father-figure
Identity reveal beat
Slow-burn dread
Bayou-noir aesthetic
Top positioning routes
1
Slow-burn betrayal
Identity reveal · F 25-49 lift
91
2
Family on the brink
Mentor arc · broad pull
84
Competitive

Find the angle that pulls the audience.

Run every competitor’s slate, IP, trailer, and campaign against your title. See which titles are landing, where they’re saturating, where the white space cracks open. Simulate how a rival’s launch will bend your audience, then counter-position before the trades catch up.

+Competitor slate and IP performance forecasts.
+Trailer and creative breakdown by audience segment.
+White space and saturation across the genre.
Head-to-head · Q4 2026 launch window
You
Echo County
HBO Max · limited series
VS
Rival
Studio A · Tentpole
Theatrical · opens same week
86
Pull forecast (0 to 100)
88
+38%
Whitespace pull
+12%
F 25-49
Top demo
M 18-34
Father-figure
Lead positioning
Heist twist
→
Counter-move · lead with father-figure axis
Studio A leaves it untouched. Pulls F 25-49 from their tentpole by 7 points before opening weekend.
+14%
Win prob.
Creative

Simulate every creative angle. At scale.

Test every angle against your target audience. Lean-into-violence. Family-man-revenge. Slow-burn dread. Darker, lighter, bolder. The comp nobody’s tried. Iterate in hours, before a single campaign dollar is spent. Then launch the route that already converted.

+Simulate every creative route, before any spend goes out.
+Last-mile ad creative tested against real audience response.
+Side-by-side comparison of every angle, hook, and cut.
Creative scenario lab · pre-release
Echo County · 6 routes simulated · 14-day audience window
Lean into operator violence
+11%
★
Family man’s revenge
+24%
Slow-burn dread
+18%
Crime procedural
+9%
Noir period frame
+13%
Western framing
−4%
★
Recommend: Family man’s revenge
F 25-49 lifts +24%. Out-draws every other route in the simulation. Identity-reveal beat is the highest-demand marketable moment.
+24%
Lift
The competitive read

Their campaign is data, too.

Vault tracks competitor trailer cuts, positioning angles, demo lifts. You don’t write the brief blind to the field. You write it with the field on the table.

Trailer read

Track every cut they release.

Score competing trailers on hook frame, demo response, and audience demand, against your title.

Counter-position

Run alternative messaging.

Find the angles your competitor isn’t owning. Build a campaign that closes the demo they’re missing.

Demo whitespace

Find who they’re missing.

See which audiences a competing campaign is under-indexing on, and lean into them.

What lands on your desk

Popular use cases, ready to run.

Run a custom marketing read against your title, or open the catalog of campaign studies Vault has already run.

01
SVOD
Cold-open trailer hook
Hook in the first 8 seconds beats star-led teaser by +24%.
+24
02
SVOD
Demo swap audience
W30+ over-indexes vs. forecast on the same title.
+18
03
Theatrical
Holiday window pull
Q4 window beats Q3 launch by +16% on opening weekend.
+16
04
SVOD
Key art A/B
Close-up beats ensemble on conversion in Women.
+14
05
Theatrical
Premium-format push
IMAX skew lifts opening weekend on tentpole titles.
+22
06
SVOD Global
International rollout
KR + JP early-buzz signal predicts global day-1.
+19
07
SVOD
Social hook test
TikTok beat unlocks Gen-Z pull on adjacent genre.
+13
08
Broadcast
Genre re-frame
Promo as "thriller" outperforms "drama" by +11%.
+11
09
SVOD
Talent featuring
Co-star spotlight lifts conversion 8 pts.
+8
10
SVOD
Lookalike audience
Mare of Easttown DNA carries the campaign.
+17
VaultAI
Predict

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