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Rapid Insights: Maid

Netflix’s Maid, a gut-wrenching portrait of poverty and abuse, has become an unexpected and thought-provoking hit over the last month – on track to surpass Queen’s Gambit ratings! Here’s what you need to know about Maid: Does Maid’s audience align with other popular dramas? Yes, mostly so. Maid’s viewership (64% female, 62% 30+) is on par with Mare […]

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Rapid Insights: Squid Game

In September 2021, Netflix released Squid Game, a South Korean survival drama about cash-strapped players participating in deadly and twisted children’s games. Since then, it has grown into Netflix’s most popular series of all time. Here’s what you need to know about Squid Game: What makes Squid Game’s audience unique? Unlike traditional thrillers, Squid Game’s […]

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The Show Must Go On

Entertainment Research During the Coronavirus Pandemic

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