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Rapid Insights: Halo Joins the (Streaming) War Anticipation is so high for Paramount+’s upcoming live-action video game adaptation–based on the global megahit gaming franchise of the same name–that the streamer has already renewed it for a second season pre-premiere. Here’s what you need to know about Halo: Will the audience for Halo be primarily male? Yes. […]

Get insight into ALL your audiences   Now available across all Vault AI reports! Journey beyond the standard demographic quadrants and truly understand what’s working for your diverse audience groups (Black, Latinx) across theatrical, streaming, and linear platforms.   Black and Latinx splits Get granular insight into diverse demographics Any good research approach should consider […]

Rapid Insights: Severance is Apple+’s Success Apple TV+’s newest sci-fi-based psychological thriller scripted series, Severance – starring Adam Scott and Britt Lower and directed by Ben Stiller–is receiving critical acclaim for its current-day relevance and incisive social commentary. Here’s what you need to know about Severance: How does the Severance audience compare to other psychological thrillers? It’s […]

Rapid Insights: Winning Time Shoots and Scores Hot off the heels of the Rams’ big win comes a series about another mega-successful Los Angeles-based sports team. This upcoming limited series from HBO tells the story of the Lakers’ meteoric rise to stardom in 1980s LA. Here’s what you need to know about Winning Time: Will […]

Rapid Insights: Euphoria’s Still Flying High Already a breakout hit, HBO’s intensely compelling teen drama has nearly doubled in ratings with the recent premiere of its much-talked-about second season. Here’s what you need to know about Euphoria’s first season: How did Euphoria’s audience compare to other teenage coming-of-age dramas? It’s older. While all shows in […]

Rapid Insights: Pam & Tommy Spark Another Media Frenzy Already earning major buzz in the media, Hulu’s scripted new limited series fleshes out the deeply personal story behind one of the 90s’ most notorious real-life celebrity sex scandals. Here’s what you need to know about Pam & Tommy: How do Pam & Tommy viewers differ from […]

Rapid Insights: Peacemaker’s Super(hero) Success A spin-off of DC superhero film The Suicide Squad, this series tracks the next chapter for John Cena’s snarky, violent, “I’ll kill anyone in the name of peace” vigilante and has been an instant hit for HBOMax. Here’s what you need to know about Peacemaker: How does Peacemaker’s audience compare […]

Rapid Insights: Boba Fett Hunts Down Audiences Disney+’s newest entry into the Star Wars TV canon–and second live-action offering after The Mandalorian–follows the original film trilogy’s most notorious bounty hunter. Here’s what you need to know about The Book of Boba Fett: How does Boba Fett’s audience compare to other of Disney+ Star Wars series? Its viewer […]

Paramount+’s new period western–a prequel to the wildly popular Yellowstone–has set viewership records for the streamer thanks to its well-known cast and on-brand themes of family and trust. Here’s what you need to know about 1883: How does the prequel’s audience differ from that of the original series? It’s markedly younger and more male. The […]

Rapid Insights: 2021 Wrap Up With the year nearly over and many new shows on the horizon, Vault wanted to take a look back on the most successful series of 2021 and highlight a few key trends! Here’s what we were able to find using StoryGuide: The Marvel(ous) Revolution That Changed Streaming: In early 2021, […]