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Rapid Insights: The Quest Merges Fantasy and Reality Disney+’s buzzy new reality competition series drops eight real-life teens into a fully immersive, 360o fantasy adventure story complete with realistically scripted characters and interactive visual effects. An aged-down revival of a 2014 ABC show, it’s a teenaged The Amazing Race meets Lord of the Rings (and […]

Rapid Insights: The True Crime Takeover True crime fans have been spoiled in recent weeks by the spate of ‘ripped from the headlines’ dramas about high-profile female scam artists and criminals. Netflix’s Inventing Anna, Hulu’s The Dropout and The Girl from Plainville, and NBC’s The Thing about Pam offer compelling takes on both the psychological underpinnings of their antiheroes and the […]

Rapid Insights: Moon Knight’s Tortured Superhero Will Enthrall Disney+ is about to do it again with the upcoming introduction of its newest MCU streaming series. Starring Oscar Issac as the titular Marvel superhero, the show promises a darker direction than its predecessors and has already set critics and audiences abuzz. Here’s what you need to […]

Rapid Insights: Body Parts Offers New Beginnings TLC has found great success by leaning into the addictively fascinating nature of unusual medical procedures. Audiences just can’t get enough of the charismatic doctors and moving patient stories, and the network’s newest series–premiering next April–will undoubtedly follow suit. Here’s what you need to know about Body Parts: How […]

Rapid Insights: Halo Joins the (Streaming) War Anticipation is so high for Paramount+’s upcoming live-action video game adaptation–based on the global megahit gaming franchise of the same name–that the streamer has already renewed it for a second season pre-premiere. Here’s what you need to know about Halo: Will the audience for Halo be primarily male? Yes. […]

Get insight into ALL your audiences   Now available across all Vault AI reports! Journey beyond the standard demographic quadrants and truly understand what’s working for your diverse audience groups (Black, Latinx) across theatrical, streaming, and linear platforms.   Black and Latinx splits Get granular insight into diverse demographics Any good research approach should consider […]

Rapid Insights: Severance is Apple+’s Success Apple TV+’s newest sci-fi-based psychological thriller scripted series, Severance – starring Adam Scott and Britt Lower and directed by Ben Stiller–is receiving critical acclaim for its current-day relevance and incisive social commentary. Here’s what you need to know about Severance: How does the Severance audience compare to other psychological thrillers? It’s […]

Rapid Insights: Winning Time Shoots and Scores Hot off the heels of the Rams’ big win comes a series about another mega-successful Los Angeles-based sports team. This upcoming limited series from HBO tells the story of the Lakers’ meteoric rise to stardom in 1980s LA. Here’s what you need to know about Winning Time: Will […]

Rapid Insights: Euphoria’s Still Flying High Already a breakout hit, HBO’s intensely compelling teen drama has nearly doubled in ratings with the recent premiere of its much-talked-about second season. Here’s what you need to know about Euphoria’s first season: How did Euphoria’s audience compare to other teenage coming-of-age dramas? It’s older. While all shows in […]

Rapid Insights: Pam & Tommy Spark Another Media Frenzy Already earning major buzz in the media, Hulu’s scripted new limited series fleshes out the deeply personal story behind one of the 90s’ most notorious real-life celebrity sex scandals. Here’s what you need to know about Pam & Tommy: How do Pam & Tommy viewers differ from […]