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Rapid Insights: Euphoria’s Still Flying High Already a breakout hit, HBO’s intensely compelling teen drama has nearly doubled in ratings with the recent premiere of its much-talked-about second season. Here’s what you need to know about Euphoria’s first season: How did Euphoria’s audience compare to other teenage coming-of-age dramas? It’s older. While all shows in […]

Rapid Insights: Pam & Tommy Spark Another Media Frenzy Already earning major buzz in the media, Hulu’s scripted new limited series fleshes out the deeply personal story behind one of the 90s’ most notorious real-life celebrity sex scandals. Here’s what you need to know about Pam & Tommy: How do Pam & Tommy viewers differ from […]

Rapid Insights: Peacemaker’s Super(hero) Success A spin-off of DC superhero film The Suicide Squad, this series tracks the next chapter for John Cena’s snarky, violent, “I’ll kill anyone in the name of peace” vigilante and has been an instant hit for HBOMax. Here’s what you need to know about Peacemaker: How does Peacemaker’s audience compare […]

Rapid Insights: Boba Fett Hunts Down Audiences Disney+’s newest entry into the Star Wars TV canon–and second live-action offering after The Mandalorian–follows the original film trilogy’s most notorious bounty hunter. Here’s what you need to know about The Book of Boba Fett: How does Boba Fett’s audience compare to other of Disney+ Star Wars series? Its viewer […]

Paramount+’s new period western–a prequel to the wildly popular Yellowstone–has set viewership records for the streamer thanks to its well-known cast and on-brand themes of family and trust. Here’s what you need to know about 1883: How does the prequel’s audience differ from that of the original series? It’s markedly younger and more male. The […]

Rapid Insights: 2021 Wrap Up With the year nearly over and many new shows on the horizon, Vault wanted to take a look back on the most successful series of 2021 and highlight a few key trends! Here’s what we were able to find using StoryGuide: The Marvel(ous) Revolution That Changed Streaming: In early 2021, […]

Based on the popular League of Legends video games, Netflix’s complex new animated series leans hard into its fantasy-action origins and boasts gorgeous fight sequences in exquisite CGI detail. With so much to offer, the show has become a monster global hit. Here’s what you need to know about Arcane: Why did this particular video […]

Rapid Insights: Dexter: Still Killing It Picking up ten years after the serial killer drama’s original finale, Showtime’s new Dexter revival premiered to strong ratings and set a streaming record for the channel. Here’s what you need to know about Dexter: New Blood: Has the audience changed since the show’s first incarnation? No. Viewers for New […]

Kevin Costner’s neo-western just returned for Season 4 and its premiere was the Paramount Network’s most-watched series, also maxing out Vault’s social buzz tracker (160) every week since its launch. Here’s what you need to know about Yellowstone: How did a seemingly niche western gain such a broad audience? Streaming pulled in brand new viewers. Much […]

CBS’s new supernatural sitcom is the most-watched freshman comedy of the broadcast season, with ratings actually growing week to week. Based on a BBC series, the show follows a young woman who, after a near-death experience, can suddenly see the spirits inhabiting her old country house. Here’s what you need to know about Ghosts: Do […]