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It was true before the pandemic and remains true today that horror movies are uniquely profitable ventures for Hollywood. However you define the genre, the business of selling a “live”, social experience with the promise of suspense and scares has proven resilient. The next few months continue the tradition of great horror/thriller options at the […]

The Star Trek franchise continues to live long and prosper with the launch of its newest iteration on Paramount+. A prequel to the 1960s original, this new show focuses on the USS Enterprise under Captain Pike (Captain Kirk’s predecessor) and is brighter, more optimistic, and less serialized than other recent spin-offs. Here’s what you need […]

LOS ANGELES, May 5, 2022 – Vault AI, the trailblazing AI-powered consumer insights firm, today announced the joining of AJ Giovannetti as Senior Vice President, Product Strategy. Giovannetti brings significant experience in entertainment research, having delivered creative insights that shape film and TV marketing campaigns for the past 15 years. He is a trusted research […]

Welcome to Rapid Insights – Film Edition! Welcome to Vault AI’s very first Rapid Insights memo on the film industry! Just as you’ve been reading our insights covering the TV space, we’ll now also be checking-in from time to time describing the elements in upcoming movies we believe will drive audiences to theaters or streaming […]

Rapid Insights: The Quest Merges Fantasy and Reality Disney+’s buzzy new reality competition series drops eight real-life teens into a fully immersive, 360o fantasy adventure story complete with realistically scripted characters and interactive visual effects. An aged-down revival of a 2014 ABC show, it’s a teenaged The Amazing Race meets Lord of the Rings (and […]

Rapid Insights: The True Crime Takeover True crime fans have been spoiled in recent weeks by the spate of ‘ripped from the headlines’ dramas about high-profile female scam artists and criminals. Netflix’s Inventing Anna, Hulu’s The Dropout and The Girl from Plainville, and NBC’s The Thing about Pam offer compelling takes on both the psychological underpinnings of their antiheroes and the […]

Rapid Insights: Moon Knight’s Tortured Superhero Will Enthrall Disney+ is about to do it again with the upcoming introduction of its newest MCU streaming series. Starring Oscar Issac as the titular Marvel superhero, the show promises a darker direction than its predecessors and has already set critics and audiences abuzz. Here’s what you need to […]

Rapid Insights: Body Parts Offers New Beginnings TLC has found great success by leaning into the addictively fascinating nature of unusual medical procedures. Audiences just can’t get enough of the charismatic doctors and moving patient stories, and the network’s newest series–premiering next April–will undoubtedly follow suit. Here’s what you need to know about Body Parts: How […]

Rapid Insights: Halo Joins the (Streaming) War Anticipation is so high for Paramount+’s upcoming live-action video game adaptation–based on the global megahit gaming franchise of the same name–that the streamer has already renewed it for a second season pre-premiere. Here’s what you need to know about Halo: Will the audience for Halo be primarily male? Yes. […]

Get insight into ALL your audiences   Now available across all Vault AI reports! Journey beyond the standard demographic quadrants and truly understand what’s working for your diverse audience groups (Black, Latinx) across theatrical, streaming, and linear platforms.   Black and Latinx splits Get granular insight into diverse demographics Any good research approach should consider […]