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Read our blog for news, research and insights


Rapid Insights: Dexter: New Blood

Rapid Insights: Dexter: Still Killing It Picking up ten years after the serial killer drama’s original finale, Showtime’s new Dexter revival premiered to strong ratings and set a streaming record for the channel. Here’s what you need to know about Dexter: New Blood: Has the audience changed since the show’s first incarnation? No. Viewers for New […]

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Rapid Insights: Yellowstone

Kevin Costner’s neo-western just returned for Season 4 and its premiere was the Paramount Network’s most-watched series, also maxing out Vault’s social buzz tracker (160) every week since its launch. Here’s what you need to know about Yellowstone: How did a seemingly niche western gain such a broad audience? Streaming pulled in brand new viewers. Much […]

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Rapid Insights: Ghosts

CBS’s new supernatural sitcom is the most-watched freshman comedy of the broadcast season, with ratings actually growing week to week. Based on a BBC series, the show follows a young woman who, after a near-death experience, can suddenly see the spirits inhabiting her old country house. Here’s what you need to know about Ghosts: Do […]

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Rapid Insights: BMF

Producer Curtis “50 Cent” Jackson’s latest Starz series has been making waves as of late, both from its success as a spiritual heir to Power and from the sudden early leak of episode 7. The show depicts the true story of two brothers who rose from poverty by creating one of America’s most influential crime […]

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Rapid Insights: Succession

After a two-year hiatus, HBO’s deliciously dark snapshot of the rich and dysfunctional Roy family has just returned for Season 3. The premiere opens with rebellious son Kendall in open warfare against patriarch Logan, and audiences are eating it up. Here’s what you need to know about Succession: Is Succession’s audience in line with other […]

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Rapid Insights: Maid

Netflix’s Maid, a gut-wrenching portrait of poverty and abuse, has become an unexpected and thought-provoking hit over the last month – on track to surpass Queen’s Gambit ratings! Here’s what you need to know about Maid: Does Maid’s audience align with other popular dramas? Yes, mostly so. Maid’s viewership (64% female, 62% 30+) is on par with Mare […]

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Rapid Insights: Squid Game

In September 2021, Netflix released Squid Game, a South Korean survival drama about cash-strapped players participating in deadly and twisted children’s games. Since then, it has grown into Netflix’s most popular series of all time. Here’s what you need to know about Squid Game: What makes Squid Game’s audience unique? Unlike traditional thrillers, Squid Game’s […]

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