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In 1994, director James Cameron’s movie True Lies, starring Arnold Schwarzenegger and Jamie Lee Curtis, became the third-largest domestic title of the year; this March, nearly three decades later, that hit film will be getting the TV treatment with the release of a promising new action series on CBS. Like the film, the show is centered around skilled international spy Harry and his unsuspecting wife Helen, who believes he’s merely a boring IT salesman; after she discovers the truth, she becomes his partner in espionage as well as life, and the pair ultimately become a super-spy duo. Here’s what you need to know about True Lies:

Who will be tuning in?
Older women. The expected audience (58% female, 96% aged 35+) for this CBS thriller falls right in line with that of the network’s other case-of-the-week series (FBI, S.W.A.T., Magnum P.I., The Equalizer, NCIS, CSI: Vegas), suggesting that the Eye Network continues to play expertly to its base. These older viewers are also the most likely to remember the original True Lies movie.

What will inspire audiences to check out this new show?
Helen’s World being Turned Upside Down (133). Viewers will tune in primarily to witness the shocking revelation that will up-end her well-ordered life: that her seemingly bland, predictable husband is actually an international spy. As Helen is thrust into the Action & Violence (131) of Harry’s everyday life, she finds excitement in their adrenaline-fueled escapades and willingly puts her own Life in Danger (111) to join forces with him.

What type of emotional experience will pull in audiences?
The same sense of edge-of-your-seat danger that Helen comes to love. The Fear (115) and Apprehension (115) stirred up by Helen and Harry’s risky missions, in-the-field snap decisions, and by-the-skin-of-their-teeth breathtaking escapes, will engage viewers and help keep ratings high.

What will make this series so gripping?
Its intriguing world of spies and secrets. Harry’s globe-spanning Espionage (137), the clandestine nature of his missions, and his tantalizing Secret Life (121) will cause the True Lies show to become just as much a fan favorite as the original 1994 movie (IP Extension, 127).

What will carry this series into a second season?
The loving and funny Tasker family. Viewers will become invested in the Family Relationship (122) between Helen, Harry, and their two kids, as well as root for the spy couple in their eventual (and effective!) espionage Team Up (112). Along their journey, unexpected and funny moments of Twisted Humor (120) will keep things light and entertaining in the midst of all the action and violence, making audiences beg for more.

What is Vault AI?

With a high-concept title that it wears proudly on its sleeve, this February opener is sure to turn heads. While Cokey the title character does all the work to grab your attention, the oddball group of characters ranging from tourists to cops and criminals all have backstories that root the film in some semblance of reality. Here’s what you need to know about Cocaine Bear:

Who will show up in theaters for this horror-comedy?
Older-skewing audiences (58% 30+), with a male lean (59%). This predicted core audience demographic is attracted to key film concepts like its Dark Comedy (148), the Drug Theme (146), and Blood and Gore (123).

How does the early social chatter look?
Excited, bordering on carnivorous. Most of the chatter revolves around the film’s crazy title, and second to that, the fact that the film is inspired by true events. Cocaine Bear also has its own twitter account run by Cokey the bear himself, with pithy tweets like “Don’t coke the bear.”

What’s the film’s main attraction?
Its jumpscares. With Cokey the Ballistic Bear (129) on the loose, the film’s cops and criminals have their fingers on their triggers, while the helpless tourists can only cross their fingers and hope for the best. Life in Danger (160) is almost an understatement, with Chaotic Chase Scenes (115) and Blood and Gore (96) galore that’ll have you looking away in horror.

What makes this film stand out against others?
Its knowing humor. Inspired by True Events (111), this ludicrous story brings a moment in history to life with over-the-top antics and violence that are sure to surprise and entertain audiences. The Drug Theme (160) involving Cokey on a bender rampage matched with a delightful Dark Comedy (160) tone maxes out our freshness scale.

What genres comprise Cocaine Bear?
A broad array. The film is a combination of Thriller (115), Adventure (115), and Action (111) genres, with a palpable sense of Comedy (97) seeping in.

What is Vault AI?

This coming Sunday, Paramount+ is set to premiere Taylor Sheridan’s upcoming series 1923, the prequel series to Yellowstone and sequel to 1883. Two additional spin-offs — 6666 and 1883: The Bass Reeves Story — have also already been ordered. The franchise follows different generations of the fictional Dutton family who own the Yellowstone ranch in Montana, and in this upcoming spin-off, they’ll face challenges related to the rise of Western expansion, Prohibition, and the Great Depression. Here’s what you need to know about 1923 and the Yellowstone franchise:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

For the first time since 1993’s infamous live-action interpretation, plumber twins Mario and Luigi will be returning to the silver screen next April in Universal Pictures’ full-length CGI adventure, and the buzz is already through the roof. Audiences have taken early notice of the film’s perfectly polished animation, stellar voice cast, and nods to defining elements across the range of Mario-based video games (from Super Mario Bros. to Super Smash Bros. to Mario Kart), and they’re beyond excited to see one of their favorite childhood franchises brought to life. Here’s what you need to know about The Super Mario Bros. Movie:

Who will show up in theaters for this cartoon adventure?
We’re predicting a younger-skewing audience (57% <30) with a heavy family component (25% <18) and a slight lean towards males (53%). Demand is expected to be strong across key demos, with those under 30 falling in the “outstanding” range (138) and teen boys especially eager to buy tickets (153).

What’s the movie’s biggest draw?
Its Famous Franchise (121). The IP and its familiar characters have been beloved by Nintendo players for almost forty years, and they’re eager to see Mario and twin brother Luigi once again Saving the World (114) from arch-nemesis Bowser and his army of Koopas. Viewers want to see the transport pipes, fire flowers, power-granting suits, Rainbow Road, and other trappings of the games’ Fantasy Land (112) on the big screen as well as the dynamic Animated Action (116) of the heroes’ ongoing battle for the Mushroom Kingdom. This aspect of the film will be especially popular for younger theatergoers under 30.

What’s the impact of the increased role for Princess Peach?
A stronger appeal to older females. Whereas the original video games relegated Peach to the role of damsel in distress, the new movie places her front and center alongside Mario and Luigi in the middle of the action. Her greater agency within the fight against Bowser transforms her into the type of Strong Female Character (112) that helps draw in women 30+ (126).

Where does the movie’s funny tone fit in?
It’s a major draw for teens. The moments of Slapstick physical Comedy (112) and goofy humor, as when Mario falls off the platform and is hit in the face by a sucker fish, add to the film’s sense of unruly fun and engage younger viewers (160) much more than the cartoon action would alone.

How important is the movie’s voice cast?
Essential in driving online chatter. Twitter has been increasingly abuzz about this movie since last week’s official trailer drop, and the names of the core cast appear alongside the long-running video game characters in the list of top terms tweeted. While Chris Pratt (voicing Mario), Seth Rogan (Donkey Kong), and Anya Taylor-Joy (Princess Peach) all factor into the conversation, fans seem especially excited for Jack Black’s energetic turn as villain Bowser. Additionally, the part of the trailer in which Donkey Kong repeatedly slaps Mario has become an oft-shared viral meme.

Months in the making, this brand new three part research series analyzes all recently released and in-development movie titles to uncover the trends that you need to know. It puts you in complete control, knowing what the movie market will look like so you know what moves to make. It’s full of juicy data that’ll help you understand where content is heading and what the streamers are looking to buy.

Vault recently acquired a number of international data sets to round out our global market capabilities, and in honor of this new expansion, this week we wanted to spotlight an intriguing new Italian dramedy releasing worldwide Thursday on Amazon Prime. Arising from the streamer’s recent local production ramp-up in the country, the series revolves around a staunchly anti-Mafia Sicilian prosecutor named Nino Scotellaro who finds himself wrongfully convicted of working for the very criminal organization he despises. Here’s what you need to know about The Bad Guy:

Next month, Disney+ will release a series-length continuation of National Treasure, a wildly successful action-adventure film franchise from the mid-2000s. The new show will honor what came before–including with familiar faces, as actors Justin Bartha and Harvey Keitel will reprise their original supporting roles–while still adding a fresh twist by focusing on a younger, more diverse group of treasure hunters led by Jess, a twenty-year-old Dreamer trying to solve a deep family mystery. Vault predicts this new series will reinvigorate the franchise, striking ratings gold with audiences. Here’s what you need to know about National Treasure: Edge of History: