Rapid Insights: Tulsa King Kills with a Fish-Out-of-Water Mafioso

With its gritty new western-set crime drama, Paramount+ continues its fruitful partnership with mega-creator Taylor Sheridan (Yellowstone1883Mayor of Kingstown) and lays the groundwork for another buzzworthy success. The series stars Sylvester Stallone–making his streaming TV debut–as a once-powerful New York Mafioso just released from prison who is sent to Oklahoma by his superiors to establish a new criminal operation. Here’s what you need to know about Tulsa King:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will Tulsa King’s audience compare to those of Taylor Sheridan’s other series?
It’ll be more male. More than three in five (61%) Tulsa viewers are expected to be men, a slightly higher proportion than seen for the SVOD-only 1883 (59%) and Mayor of Kingstown (58%) and much higher than both audience segments for Yellowstone (50% male on linear, 55% on streaming). All of these titles do, however, line up in terms of their age bracket: they skew heavily to those aged 30+ (66-71%) thanks to their older casts and themes.

What type of story will Tulsa King be telling?
One that blends the best of many worlds. The show combines elements across multiple genres, including Crime (132)Western (131)Action (113)Thriller (112), and Drama (111), all enlivened by interjections of witty humor, to tell the story of Stallone’s Dwight “The General” Manfredi and his struggles in Tulsa. Although the series is not a traditional western–no cowboy hats, spurs, or horses here–it touches on enough thematic fundamentals (power struggles, a fish out of water, a macho antihero) to rate nearly as high in the genre as Yellowstone (133).

What will drive the show’s story engine?
The idea of starting over, however reluctantly. The first season details Manfredi’s dubious New Beginning (153)in Oklahoma, accepted unwillingly after two and a half decades in prison, and his resulting Fish Out of Water (160)status as a born-and-bred New Yorker stuck in what he perceives as a backwater town. This aspect of the series provides ample fodder for both drama and comedy and is its top viewership driver.

How do its action-packed sequences fit in?
They help draw in viewers and keep them watching. Manfredi enters a very High Stakes (125) game of vicious Power Struggles (146) for local dominance that often put his Life in Danger (120), and the resulting fight scenes, car chases, gun battles, explosions, and other elements of Action & Violence (122)amp up the adrenaline, keep the story moving, and contribute to both ratings and bingeability.

What will propel Tulsa King into a second season?
Its focus on (dis)organized crime. The show offers a gripping look at the Mafia Subculture Up Close (120) and, through Manfredi’s dealings in Tulsa, delves into the world of arms dealing and other illegal activities as he and his newly-installed Criminal Organization (132) (including a few ragtag, unprepared locals) pursue a business of Committing Crimes (122).

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: The Family Bonds in Avatar’s New Sequel Will Help It Make a Splash with Audiences

Though first released in 2009–several years before the multi-blockbuster MCU even took shape–James Cameron’s Avatar remains the worldwide highest-grossing film of all time, with a global net of almost $3 billion. Now, thirteen years later, the first of its four long-gestating sequels is teed up to release theatrically in mid-December. This new installment, which has already been picking up steam in online chatter, will return audiences to the epic saga of Pandora and the Na’vi and is expected to make a massive splash at the box office. Here’s what you need to know about Avatar: The Way of Water:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will the audience for Way of Water compare to that of the original Avatar?  
It will lean a bit younger. Like its predecessor, Way of Water is expected to skew male (56%), but we’re predicting that it will bring in more viewers under 30 (45%) than did Avatar (42%) thanks to strong interest from teens–a group largely too young to have seen the first movie in theaters.

How is the film’s social buzz?
White hot. #Avatar has been coasting as one of the top Twitter hashtags in the entertainment space all the way out at two months before its theatrical premiere, undoubtedly helped along by this fall’s successful re-release of the original film. Consumers are excitedly tweeting (and retweeting!) about their desire to see Way of Water, especially in specialized formats like IMAX, and the sentiment around the title and its first trailer is overwhelmingly positive.  

What will cause moviegoers to check out Way of Water?
The Avatar name and its newest locale. Audiences are incredibly excited to see this beloved story continue, and Way of Water’s connection to the broader Avatar IP (134) is its #1 driver of demand. Beyond that, though plot details remain sparse, the trailer’s glimpses of the aquatic world of the new-to-the-sequel Metkayina reef clan, led by the compelling chief Tonowari, have piqued viewer interest. The film’s cast learned to freedive and hold their breath for minutes at a time to authentically capture these underwater scenes, and the excitement of seeing this new tribe fight to Protect Their Homeland (129) alongside familiar faces from the first movie will also draw in cinemagoers–particularly men. Similarly, demand for the first Avatar film was largely generated by peeks at the Epic Final Battle (140) that viewers knew would take place between the Na’vi and their human would-be colonizers.

What will distinguish Way of Water from its predecessor?
Family. The original Avatar felt new thanks to the immersive, 3D Scenic Beauty (137) of Pandora and the novelty of a human in avatar form assimilating peacefully into an alien people, finding love (Unlikely Relationship, 127), and coming to appreciate and respect their culture. This time, with audiences already expecting these baseline franchise elements, it’s the evolution of Jake Sully’s integration into the Na’vi that will keep the story fresh: Way of Water focuses on the Family Bonds (114) between Jake, his mate Neytiri, and their children (including an adopted human son), and the measures they’ll take to protect each other. This family-focused story will land best with female audiences, particularly older women 45+.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Cabinet of Curiosities’ Themes of Death and Horror Will Give Audiences a Halloween Thrill

Just in time for Halloween comes Netflix’s spooktacular new anthology series–each episode tells a unique, self-contained story–that will delve into the fantastical and macabre and challenge the classical horror genre as only director Guillermo del Toro can. Created by the well-known Oscar-winner, the show offers up a chocolate box of eerie tales, each one containing something new and unexpected, and will follow a similarly novel roll-out: the eight episodes will be released in pairs, grouped thematically, on four successive nights. Here’s what you need to know about Guillermo del Toro’s Cabinet of Curiosities:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will Cabinet’s audience compare to those of other recent horror anthology series?
It’ll be more evenly balanced. Cabinet of Curiosities is, uniquely, predicted to appeal equally to both men and women, and, while it will likely lean older (with 57% aged 30+), it shows less of a bias toward the 30+ crowd than similar shows. In contrast, American Horror Stories leans more decidedly female (57%), while zombiefest Tales of the Walking Dead as well as the more overtly sci-fi The Twilight Zone and Black Mirror all skew much more male (53-60%) and considerably older (63-86% aged 30+).

How is the show’s social tracking?
Rising. Cabinet’s social buzz initially peaked at 135 in late September with its official trailer drop and, after a brief lull, has skyrocketed (160) thanks to the series’ release. For comparison, neither of the episode releases for American Horror Stories nor Tales of the Walking Dead quite reached the heights of online chatter that surrounded Cabinet’s full-length trailer.

Why will viewers be tuning in?
For the Halloween-appropriate themes. In addition to the lure of del Toro’s fantastical stylings, each episode’s heightened Scary Situations (149), where various characters must confront risky, sinister, Life in Danger (136)-type scenarios, and the wickedly Evil Spirits (132) that haunt them all will entice audiences and draw big ratings.

What emotional experience can viewers expect?
An unsettling one. Cabinet plays up feelings of Disgust (133) thanks to its built-in themes surrounding Death (135) and the macabre as well as the Terror (124) and Surprise (120) of characters desperate to escape with their lives.

How important is the involvement of series creator Guillermo del Toro?
Essential. Del Toro’s unique sensibility and visual style, established in past triumphs like Pan’s Labyrinth, Hellboy, and The Shape of Water, is similarly evident in Cabinet, which leans heavily into his signature milieu. The Myth & Fantasy (160), compellingly imaginative Magical Creatures (123), and overall sense of wonder and Magic (121)–albeit of a darker turn here–that have come to define his brand are crucial viewership drivers for his new series.

What’s the impact of the show’s anthology format?
It drives bingeability. The fact that the series is Based on a Book (154)–or, more accurately, a number of short stories by different writers–and that every episode tells a distinct, standalone tale with a different tone and theme makes viewers eager to watch them all.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: Serial Killer Docudramas Indulge Our Fascination With Evil

Audiences have expressed increasing interest in true crime series over the past several years, and the shows that focus on well-known serial killers seem to engender a particularly strong fascination. After four weeks in release, Netflix’s new limited series Dahmer, about the infamously cannibalistic serial murderer of 1980s Milwaukee, has exploded onto the scene to become its second most-watched English-language show of all time. Earlier this summer, Apple TV+’s Black Bird found success spinning the tale of Larry Hall, the Midwest rapist and torturer of young women who was active around the same time. Here’s what you need to know about these serial killer dramas:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s most drawn to these can’t-look-away dramas?
The 30+ audience. Dahmer has succeeded with a fairly wide target, with viewers evenly balanced between genders (50% male / 50% female) but skewing mostly older (62% aged 30+), and with relatively few teens in the mix (only 10% <18). Black Bird has similar demographics with slightly higher percentages of women and viewers over thirty but slightly less teens (51% Female / 66% aged 30+ / 9% <18).

Which elements are driving ratings for shows of this kind?
The criminal justice system and infuriating circumstances. Dahmer showcases the institutional incompetence of the Milwaukee police during their blatantly superficial Criminal Investigation (156) and the appalling Racial Issues (145) of the time that caused the city to turn a blind eye to Dahmer’s mostly-POC male victims. Black Bird focuses on similar elements, with the former taking place in prison as its protagonist is Serving Time (137) and assisting in ongoing Missing Person (120) cases. Viewers are drawn to seeing the justice system grapple with such horrifying crimes, and how they eventually shake out.

What else is compelling about these shows?
They explore the minds of real-life killers. These series, both Based on a True Story, dive into the Psychological Turmoil of mentally disturbed individuals and give viewers a peek into their personal backstories from Broken Families to Strained Relationships. These types of shows allow viewers to engage with these infamous figures and explore their personal worlds, contextualizing what shaped these men into monsters.

What does the social buzz look like for these types of shows?
It’s high. Dahmer has maxed out our social buzz meter (at 160) ever since the ten episode series was released on September 21st. Interestingly, the more modest public reaction to its trailer drop a few days prior (peaking at 127) would not necessarily have predicted this level of engagement. While this summer’s Black Bird saw a trailer-related bump and experienced multiple peaks in buzz during its weekly episodic roll-out, it did not see the same level of sustained interest as Dahmer.

What is the emotional experience that these shows provide?
The chance to be repulsed by a monster. Dahmer offers an intimate look at a horrifying killer from the perspective of his innocent victims. The gut-churning Bloody Violence (135) as well as his Psychological Turmoil (127) as a mentally twisted, compulsive manipulator engenders an overwhelming sense of Loathing (139) and Contempt (139), all of which are top ratings draws. In Black Bird, it’s the blood-pumping Life-changing Decisions (146) and the unsolved mystery of the Missing Person (120) case that contribute to feelings of Disgust and Rage (95) that drive the series’ ratings.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: Black Panther: Wakanda Forever Sees a Grieving Nation Find New Strength

Next month, Marvel will release the much-awaited sequel to its critically-acclaimed blockbuster hit Black Panther, and audiences are champing at the bit to find out what will happen to the citizens of Wakanda. Specific details around the plot have largely been kept under wraps, and there is much debate over which character–if any–will be taking over the mantle of Black Panther from the beloved, much-missed Chadwick Boseman/T’Challa. Here’s what you need to know about Black Panther: Wakanda Forever:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the audience for Wakanda Forever be the same as for its predecessor?
Yes. We’re predicting a nearly identical age breakdown for the sequel (43% <30 / 57% 30+) as was seen with the original film (42% <30 / 58% 30+), and a very similar close-to-even gender split.

How will the film address the loss of Chadwick Boseman?
By fully embracing the grief. Wakanda Forever is a film that, both on and off screen, begins in the wake of an unexpected tragedy. The sadness underpinning the movie’s broader sense of adventure coalesces in a secondary storyline of Mourning (112) as the people of Wakanda come to terms with the loss of the beloved T’Challa. The new vacuum in the nation’s power structure also allows Ramonda, Shuri, Okoye, and other Strong Women (111) to step further into the spotlight as they grapple with questions of Royal Succession (109) and who is best positioned to replace him as leader. These more emotional elements are a stronger draw for female audiences.

What is everyone talking about in advance of the film’s premiere?
The film’s newest character. As expected, there’s a sky-high level of anticipation for Wakanda Forever, and many intended viewers are expressing their interest on social media through a large volume of posts and tweets (clearing 3.5 million on Twitter alone over just the past two weeks). In addition to the beloved cast that will be returning from the first film, these online denizens are discussing the newest addition to the franchise: Namor, the mutant king of an ancient underwater empire, as well as Tenoch Huerta, the actor who portrays him. Marvel fans are especially excited to see this well-liked comic book character brought to life.

What will set Wakanda Forever apart from the original Black Panther?
The exploration of an intriguing new civilization. The Underwater World (134) of Talokan, ruled by the mutant king Namor, and the imaginative Futuristic Warfare (136) and technology that they employ against their land-bound enemies are the key freshness drivers for this new film.

What’s the main story draw for Wakanda Forever?
Its civilization-destroying stakes. This sequel introduces a broad Geopolitical Conflict (123) that arises between Wakanda and other nations as the former is made vulnerable by the death of its king, as well as the battle between Tradition vs. Modernity (117) as the Wakandan people fight to protect their cultural heritage and way of life (both of which are particularly appealing for male viewers). While it did touch on some of these themes, the original Black Panther, in contrast, largely focused on a more personal story of Revenge (121).

How important is the film’s Black point of view?
Still essential, but not as much of a front-and-center draw as for Black Panther. Given that the original movie introduced the first Black Marvel superhero, its refreshingly all-Black cast and centering of a Black Narrative was its top ratings draw (140) and a key component in differentiating it from other action-adventure films (110). As this concept has thankfully become less unique even in only the past few years, the fact that Wakanda Forever offers a similar Black focus is still an important driver of demand, but it has lessened in strength (115) and now falls behind the movie’s broader stakes in convincing theatergoers to buy tickets.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: 1899 is a Chilling Tale of Nautical Survival

In mid-November, Netflix will release an intriguing new supernatural horror project from the creators of the German-language series Dark, which proved to be a favorite among both audiences and critics. This new series promises to be an epic, mind-bending thriller, following a group of European migrants at the turn of the 20th century whose hopeful steamship journey to New York turns into a nightmare when they encounter another mysterious vessel adrift at sea. Here’s what you need to know about 1899:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will 1899 viewers compare to those who watched Dark?
They’ll include more men. While both series cater to a mostly older audience (64-65% aged 30+), the nautically-themed 1899 is expected to lean male (53% male / 47% female), whereas Dark leaned more female (47% male / 53% female).

How will 1899 compare to Dark?
It will offer a spookier tone and broader focus. While Dark, with its storylines around multigenerational time travel, delved heavily into elements of thrilling sci-fi, 1899 will lean more directly into themes of mystery and horror. Similarly, where Dark focused on a more contained setting of small-town life, family tensions, and the secrets held between neighbors, 1899 will feature a wide-ranging group of international travelers fighting for their lives on the open sea.

What type of story will 1899 be telling?
One that spans genres. Though specific details of its plot are being kept tightly under wraps, the story is expected to incorporate elements of War (120)Adventure (120)Sci-Fi (118)History (118)Horror (117), and Mystery (115). This convergence of styles and influences will help broaden the show’s scope and make it feel more compellingly epic.

What will compel viewers to tune in?
A story of heart-pounding peril. The Survival Skills (160) that the ship’s passengers will be forced to rely on once it becomes clear that their Lives are in Danger (137) are the top ratings drivers for 1899 and promise viewers an engrossing life-or-death struggle. The Action & Violence (133) accompanying their fight as well as the spooky Mysterious Event (131) that set the other ship adrift will add stakes and tension. At the same time, the broader Outdoor Adventure represented by their seafaring voyage will be the top contributor to both a second-season renewal (160) and online social buzz (151).

What will be the impact of the series’ continent-spanning cast?
Increased bingeability. The show boasts a truly international roster, with actors portraying characters from across the European continent and all speaking their own native tongues. This stand-out, multilingual sense of Cultural Diversity (145) will help generate a variety of conflicts within the story and is the #1 driver for keeping viewers glued to their seats.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Kyle Harvey Joins Vault AI as Research Director

LOS ANGELES, September 30, 2022 – Vault AI, the trailblazing AI-powered consumer insights firm, today announced the joining of Kyle Harvey as Research Director.

Harvey joins Vault AI from National Research Group, where he provided entertainment clients with deep content and audience insights throughout the project life cycle. This experience saw him working across methodologies to lead research projects that informed development and marketing decisions for network, studio, and streaming clients.

Harvey will be based in Vault AI’s Los Angeles office where he’ll be leveraging Vault AI’s proprietary databases and machine learning technology to help further expand the firm’s new approach to consumer insights within the entertainment industry: a faster, more agile, and predictive service that unlocks new ways to think about content.

“I have no doubt that AI and machine learning has a vital role to play in the future of market research,” said Harvey. “Combining Vault AI’s powerful technology with world-class insight leaders allows us to provide entertainment execs with industry insight they didn’t have access to before.”

“Kyle has already amassed an impressive amount of experience on a wide array of titles across theatrical, streaming and series and is one of the most trusted and talented up-and-coming researchers in the industry,” said David Stiff, CEO and co-founder of Vault AI.

With Harvey joining the team, Vault AI continues to deepen its bench of consumer insights talent, hot off the heels of its $8 million Series A funding round co-led by Hearst Ventures and PICO Venture Partners. Other participants in the Series A included existing Vault investors TV Azteca and Remagine Ventures.

Vault AI is based in Los Angeles and Israel, with a current headcount of 50 staffers.

About Vault AI
Vault AI delivers AI-powered consumer insights for leading streamers, TV networks and film
studios. The company enables clients to unlock better and quicker content decisions across production, development and marketing, without needing a single survey or focus group. Their proprietary mix of performance datasets, machine learning and a team of consumer insight experts deliver powerful research and analysis with the highest accuracy and fastest turnaround time. Vault AI is based in Los Angeles and Israel.

Unlock the future of content today. Find out more at https://www.vault-ai.com/

For more information, please contact:
Shelly Josias | Maxine Leonard PR
shelly@maxineleonard.com
Tel: +1.323.930.2345

Rapid Insights: Knives Out Sequel Glass Onion Will Find Success in a New Setting and Platform

Last year, Netflix nabbed the franchise rights to director Rian Johnson’s smash-hit Knives Out in what was rumored to be the most expensive film purchase in history. Now, eighteen months later, the first fruit of this deal just premiered at TIFF to great acclaim and will be rolling out to consumers later this year, with a limited theatrical release followed by a big streaming premiere.

Netflix’s new murder-mystery franchise dovetails with the recent resurgence of the big-budget whodunit, as viewers are once again leaning into the twists, turns, and fake-outs of this classic genre. In the upcoming Knives Out sequel, Daniel Craig reprises his role as the genteel Detective Benoit Blanc but is surrounded by an all-new starry ensemble cast as he tackles a murder on the private Greek island of a tech billionaire. Here’s what you need to know about Glass Onion: A Knives Out Mystery:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be pressing ‘play’ on Glass Onion?
The streaming audience–where the movie will see most of its viewership–is predicted to lean female (55%) and skew heavily older (69% aged 35+). The theatrical release, though limited in scope, will likely pull in a more balanced crowd, with an even gender split (51% female / 49% male) and a greater number of younger viewers (41% under 30 / 59% 30+). These big-screen demos suggest a bit more male interest than was seen for the original Knives Out (54% female / 46% male) and the recent Death on the Nile (58% female / 42% male).

How does Glass Onion deliver on what viewers loved about Knives Out?
Humor, money, and drama. Just as Knives Out benefitted from its thrilling Family Relationships (157)Glass Onion’s SVOD ratings will be heavily driven by the juicy Group Dynamics (160) that arise among its collection of deliciously quirky, eccentric personalities. The pitch-black Dark Humor (122) that scored a (128) in the original film is similarly threaded through its sequel, and this biting tone is a major component of Glass Onion’s freshness score. Finally, just as the Generational Wealth (128) heightened the stakes for Knives Out, the Lap of Luxury (131) will delight viewers in the sequel.

What differentiates Glass Onion from Knives Out?
An action packed fight to stay alive. While Knives Out played on the slow-burn of a murder being solved, Glass Onion forces its players into a shocking and violent Game of Survival (160). Audiences will relish the cracks and fissures that develop as the pressure mounts, the puzzles build, and each person faces the realization that they themselves could become the killer’s next victim.

What will be the impact of the movie’s A-list talent roster?
A greater sense of novelty. The Star-Studded Cast (160), which, in addition to Craig, includes the likes of Edward Norton, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Kate Hudson, and Dave Bautista, is the #1 freshness driver, meaning it will help distinguish Glass Onion from other, similar titles within the genre. This cast will also be an important draw for the film’s theatrical release (154) but will not be a top contributor to its SVOD ratings.

What about the movie’s luxe Greek island setting?
It provides a compelling backdrop for the murder. The contrast between the suspects’ Lap of Luxury (131) lifestyle–complete with private yacht, extravagant villa, and gorgeous Mediterranean scenery–and the emotional and Psychological Turmoil (124) they endure thanks to the fear and distress of finding a murderer amongst them will not only bump up ratings but also help balance the audience: women will be especially drawn to the lavish settings, while men (especially <35s) will be pulled toward the darker undercurrent running through them.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: So Help Me Todd’s Mother-Son Clashes Will Draw Viewers

CBS’s newest legal comedy drama, premiering this week and starring Skylar Astin and Oscar winner Marcia Gay Harden, is already primed for success thanks to a compellingly dynamic set-up. It tells the story of Todd, a scruffy, irresponsible P.I. forced to join his wealthy, exacting mother’s high-end law firm after his investigator’s license is revoked. Here’s what you need to know about So Help Me Todd:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be watching?
Older women. We predict that this new show will feed directly into CBS’s sweet spot target audience: mostly female (62%) and heavily older (95% aged 35+). This puts it very much in line with the Eye Network’s other police and legal procedurals (including CSI: VegasFBIAll Rise, and The Equalizer).

Which aspect of the show will keep viewers tuned in?
Its combination of family and law. The oil-andwater Mother-Child Relationship (160) between Todd and his mother-turned-boss Margaret will drive much of the series’ drama (and moments of comedy) as the pair’s clashing personalities disrupt both their working and Family Lives (143). At the same time, their law firm’s Criminal Investigations (160) and explorations of the Criminal Justice System (138) will provide an ongoing story engine featuring a variety of cases. All are crucial drivers for the series’ ultimate longevity.

How will Todd’s down-and-out status impact the show?
By boosting viewership. Audiences want to see his story of starting over after an embarrassing failure, and the character’s burning desires for both his mother’s Acceptance (160) of his talents and the Independence (160) to once again stand on his own two feet are important ratings drivers. Todd’s New Beginning (160) will also be a top contributor if the series is granted additional seasons.

How does matriarch Margaret impact the show?
By getting audiences more excited. So Help Me Todd’s Strong Female Protagonist–Margaret is a successful, ambitious career woman as well as a strict mother–is the #1 factor behind the series’ bingeability (160) as well as its top driver for social buzz (132).

What type of emotional viewing experience will contribute to the show’s success?
The push-pull of Todd and Margaret’s relationship. The Acceptance (160) and Love (160) that ultimately exists between the mother and son pair will help to pull in viewers, but it’s the Grief (143) and Annoyance (127) arising from their comical bickering and butting of heads that will help push the show into a second season.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Upcoming LIVE Webinar + Q&A

Level Up: Your guide to AI-powered consumer insights and how to benefit today

Wed Sep 28 – 11AM PT | 2PM ET

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: Abbott Elementary’s Warm Humor Makes the Grade

ABC’s mockumentary comedy about a group of teachers in an underfunded Philadelphia elementary school became a breakout success in its first season, blowing up in the ratings thanks to snowballing word-of-mouth and widespread critical acclaim. Now, fresh off its two well-deserved Emmy wins (for writing and supporting actress), the single-camera sitcom returns this week to much anticipation for its sophomore outing. Here’s what you need to know about Abbott Elementary:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s watching this series?
Demographically, nearly everyone. While Abbott is a strong performer on live TV, the show has also received a massive bump in ratings via streaming, and each platform brings in a different audience profile. Older women (62% female aged 35+) are largely driving its broadcast success, while SVOD viewers lean male and cover a wider age range (57% male / 51% aged <30). Ethnically the show’s viewers are 29% African American, 7% Hispanic, and 65% other. Overall, the show has a much broader demographic appeal than ABC’s other sitcoms going into the 2022 fall season, all of which land squarely in the F35+ quadrant (The ConnorsThe GoldbergsHome Economics).

How’s the current social buzz around the show?
Peaking. Thanks to actress Sheryl Lee Ralph and creator Quinta Brunson’s headline-making acceptance speeches (that song!), online activity around Abbott has skyrocketed since last Monday, maxing out our social buzz metric (of 160) and making the show top-of-mind going into its S2 premiere.

What is the impact of Abbott Elementary’s Mockumentary style?
While it is a familiar format, it really helps elevate the humor. As the season gets underway and the Emmy buzz settles, the show’s mockumentary conceit and clever Parody (115) of public school Workplace Dynamics (128) will be core drivers of conversation.

What made S1 such a standout success?
Its dry humor and warmth. The Supportive Relationships (157) among the quirky educators all fighting together in the public school trenches–especially between newbie Janine and experienced but jaded Barbara–has been the show’s top ratings draw since the beginning, followed by its hilarious Awkward & Funny Moments (147) that lovingly skewer Janine’s naivety in a style reminiscent of Parks & Recreation.

Why did audiences keep coming back?
For the School Setting (137). The show’s scholastic environment provides fodder for an endless series of stories offering both of-the-place specificity and widespread audience relatability and, along with its humor, is a top driver for bingeability.

What type of viewing experience will keep the show going through S2?
A warm and fuzzy one. While Abbott does highlight the unfortunate realities of an underfunded school system, it does so with a sense of hope and idealism, and it’s this type of positive emotion (Serenity 118Optimism 117Joy 117) that will prove most crucial to the show’s longevity.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Upcoming LIVE Webinar + Q&A

Level Up: Your guide to AI-powered consumer insights and how to benefit today

Wed Sep 28 – 11AM PT | 2PM ET

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe
Sign up with your email address to receive news and updates.
ErrorHere