Rapid Insights: The Walking Dead: Daryl Dixon Embarks on a New Beginning

On September 10, AMC will premiere the much-anticipated sixth series in its expansive Walking Dead universe; it follows Daryl–a fan-favorite character from the mothership show–as he journeys across a turbulent, zombie-ravaged France. We took a look at the drivers behind the entire Walking Dead franchise with the release of The Walking Dead: Dead City back in June; this time, we’re exploring where the newest show fits within the recent trend of sweeping, broad-in-scope post-apocalyptic dramas.

Here’s what you need to know about The Walking Dead: Daryl Dixon:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this latest Walking Dead series?
We’re predicting a cable TV audience that leans male (55%) and is heavily older (90% aged 35+), while those streaming on AMC+ will be younger (40% <30) and mostly male (69%). This viewership pattern closely mirrors fellow zombie thrillers The Walking Dead: Dead City and The Last of Us, which places these shows between post-pandemic dramas See and Station Eleven (relatively gender-balanced) and the action-heavy DMZ (heavily male).

What’s the common draw for this type of show?
Life-or-death stakes and tight-knit bonds. These dystopian dramas tend to feature a Dangerous Mission (152) (Daryl Dixon) across a treacherous landscape of Tribal Warfare (138) (DMZ) in a World Turned Upside-Down (114) (Station Eleven), with the heroes’ Lives in Danger (133) (The Last of Us) and dependent on their wits and Survival Skills (135) (Dead City); the suspense leaves viewers on the edge of their seats. At the same time, such intense circumstances lead to intense relationships, where bonds new and old (Partnerships, 132The Last of UsAdopted Family, 151See; Motherhood, 113DMZUnlikely Friendships, 132, Daryl Dixon) become all that truly matter.

What will set Daryl Dixon apart?
A softer touch. This series (or its trailer, at least) takes a lighter tone than most, suggesting a very different audience experience. While shows like Dead CitySee, and DMZ traffic in Fear (137)Aggressiveness (116)Loathing (130), and Vigilance (111)Daryl is tinged with Optimism (115) as the titular protagonist bonds with a young boy thrust into his care. Similarly, Daryl has fewer outright Horror (113) elements than Dead City (121) or The Last of Us (118), instead playing up tropes of the Western (128) genre with a lone hero standing his ground for Honor (117).

What will differentiate Daryl Dixon from the previous Walking Dead spin-off?
A single protagonist, a clean break and a mystery. While both follow characters long familiar to fans, Dead City picks up where original series The Walking Dead left off, creating a long-anticipated Team Up (132) between a pair of compelling former enemies. In contrast, Daryl Dixon breaks away from The Walking Dead’s story entirely, thrusting its lone, hardened Tough Guy (111) lead into A New Beginning (115) on an entirely different continent. The puzzle of Daryl’s journey (Hidden Truth, 123)–he doesn’t know how he ended up in France–also adds a hook for both longevity and social buzz. Daryl Dixon’s international backdrop, however (Non-US Setting, 106) will not prove as strong of a driver as Dead City’s post-apocalyptic New York (NYC Setting, 121).

 

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Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: The Equalizer 3 & Its TV Cousin Explore Different Takes on the IP

Star Denzel Washington and director Antoine Fuqua are once again joining forces this September with the third and final chapter of Sony’s The Equalizer film franchise. When it releases, the Equalizer IP will become especially notable for having two different versions running at the same time: the theatrical film and the CBS TV series starring Queen Latifah.

Here’s what you need to know about The Equalizer 3 and its TV cousin:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the TV show’s viewers turn out for this new movie? 
Probably not. We’re predicting a male-skewing (59%), largely older (69% aged 30+), and highly diverse (25% Black / 20% Latino) theatrical audience for The Equalizer 3, while viewership for CBS’s series–in keeping with overall broadcast TV viewing patterns–is heavily female (61%) and almost exclusively older (95% aged 35+). We’re also seeing a low fan score (72) for the movie among TV series viewers, suggesting limited potential for overlap; instead, fans of John Wick (112) as well as the two previous Equalizer films (113) will be much more enthusiastic.

What do the TV series and film have in common?
Their central hero. Both Washington and Latifah portray a variation of the role first popularized in the original 80s TV show: a highly-skilled ex-government agent driven to fight injustice, right wrongs, and protect the innocent. In The Equalizer 3, Washington’s Robert McCall must take matters into his own hands (Vigilante Justice, 126) to protect a community he loves (Personal Stakes, 150) from the Sicilian Mafia, creating an Action-Packed (144) extravaganza. In CBS’s The Equalizer, Latifah’s Robyn McCall feels compelled to atone for past sins (Road to Redemption, 127) by putting her talents toward Fighting Crime (111) and rescuing the helpless, similarly upping the ante with Action & Violence (138) throughout.

What makes the TV show unique?
More character moments. With a season’s worth of hours to fill, CBS’s The Equalizer is able to go deeper, diving into its hero’s personal life and exploring her role as a dedicated Single Parent (142) while juggling a day job as a badass female operative (Strong Female Protagonist, 119). The show also populates the world around her, adding a bigger focus on surrounding characters like the Investigators & Detectives (137) germane to Solving the Murders (131) that crop up on a weekly basis.

What will set this new movie apart?
Lots of violence and an international backdrop. Unlike its CBS cousin, The Equalizer 3 is rated R, and it leverages its much-bigger-than-TV budget to revel in the fierce Bloody Violence (118) of righteous vigilante justice in front of a gorgeous Italian Setting (159). Indeed, the film’s top two attributes are Violent (123) and Bloody/Gory (119), and fans will be on the edge of their seats for its intense thrill ride.

Is the underlying IP important to either format?
Definitely. The overall Equalizer brand name is a key viewership driver for both the TV series (IP Extension, 117) and the upcoming film (Final Chapter, 160), with the latter’s ticket sales particularly hanging on the fact that it’s the last entry in an exciting trilogy.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Depp v. Heard Revisits the Drama of the Infamous Celebrity Trial

Tomorrow, Netflix will release a three-part documentary series on the notorious celebrity defamation case that gripped the world, spawned thousands of memes, and became the first “trial by TikTok.” The series will present litigants Amber Heard and Johnny Depp’s jarring testimonies side-by-side while exploring the striking impact of social media on truth and justice in today’s society.

Here’s what you need to know about Depp v. Heard:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this courtroom-based documentary? 
We’re predicting an audience that leans female (54%) and is mostly older (68% aged 30+), the same general profile of true crime fans watching shows like The Jinx, The Trials of Gabriel Hernandez, Crime Scene: The Vanishing at the Cecil Hotel, and The Way Down.

Why will audiences want to press play?
For the can’t-look-away intrigue. The real-life Courtroom Drama (160) of the infamous he-said/she-said civil trial and the Secrets & Lies (138) revealed as each side’s lawyers tried to catch the other in a falsehood will prove irresistible to viewers, even as the documentary itself pursues a more critical angle. These elements are also what people will be talking about online (again).

What will keep viewers watching?
Sarcastic Humor (122). The show’s bingeability will be driven by the comedic awkwardness of the trial itself as well as the funny off-the-cuff remarks made by both parties on the stand. In addition, the documentary will highlight the snarky wit of the accompanying online commentary as it explores users’ reactions on social media.

What type of story will the documentary be telling?
An inside look at a marriage gone bad. After all the melodrama, the relatability of Depp and Heard’s troubled Married Life (120) is the second most-crucial viewership driver for this limited series. Depictions of their difficult Personal Backstories (119) and Dysfunctional Relationship (118) spiraling into alleged Domestic Abuse (119) will help make both celebrities feel very real and human.

How important is the fame of the litigants?
Somewhat. The household-name status of Depp in particular adds flavor to the proceedings–his Stardom (117) and public Scandal (115) are indeed viewership draws–but it’s the personal details drawn out in the case that will ultimately prove more crucial to the ratings. In this, Depp v. Heard fits in with other A-list-focused unscripted series where the details of the subjects’ lives, families, and personalities are more important than their general societal prominence: the Mother-Child Relationships (120) in The Kardashians, Magic Johnson’s Charisma & Confidence (125) in They Call Me Magic, the Coach-Athlete Relationship (120) in Neymar: The Perfect Chaos, and the band’s Camaraderie (125) in The Beatles: Get Back.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights Trend: Matlock and the Case of Oscar Winners on Network TV

While many big-name film stars have gotten their starts on broadcast TV, already-established movie actors–especially of Oscar caliber–taking a lead role on a Big 4 network series has historically been less common. But that seems to be changing. A number of Oscar winners have lately been taking their talents to the small screen. CBS’s Matlock, coming later this season, will soon join this illustrious list; the show stars Kathy Bates (Oscar winner for Misery) in a reimagining of the beloved 80’s legal drama of the same name.

Here’s what you need to know about Matlock and this ongoing trend:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

What type of audience typically follows these actors to TV? 
Older women. Broadcast TV caters heavily to a female 35+ viewership, and it’s no coincidence that the actors following this path tend to fall into the same demographic. Thus, series such as So Help Me Todd (starring Marcia Gay Harden), Mr. Mayor (Holly Hunter), Life in Pieces (Dianne Wiest), The Exorcist (Geena Davis), and Alaska Daily (Hilary Swank) all skew mostly female (62-70%) and almost exclusively older (90-95% aged 35+, with the majority aged 55+), and Matlock will be no exception.

How do these series attract such high-quality actors?
They offer juicy, drama-filled roles. While still meeting broadcast TV content standards, these dramas and comedies alike manage to create nuanced, challenging characters that hit both emotional highs and lows, giving their feted stars a chance to shine: Grief (135) and Love (135) (Zoey’s Extraordinary Playlist, Mary Steenburgen), Contempt (130) and Acceptance (135) (The Thing About Pam, Renée Zellweger), Awe (125) and Fear (121) (The Exorcist, Geena Davis), Anger (122) and Optimism (118) (Life in Pieces, Dianne Wiest).

Does the Oscar winner’s involvement help generate buzz?
Generally not. While these high-caliber actors have their fans, viewers are typically more focused on a story’s specifics when deciding what they’ll talk about online. However, the inclusion of a particularly big star can sometimes boost a series; The Thing About Pam (Renée Zellweger) and Monarch (Susan Sarandon) both maxed out our social buzz meter (at 160) around their release, as their marketing campaigns focused heavily on their (temporary, in Monarch’s case) leading ladies.

What do these shows tend to have in common?
Crime-solving, workplace relationships, and a forceful matriarch. Oscar winners aside, these series typically fall in line with the general overall trends of network TV, meaning that they often showcase the Criminal Justice System (So Help Me Todd, Marcia Gay Harden; The Thing About Pam, Renée Zellweger; Criminal Minds: Suspect Behavior, Forest Whitaker) and play up quirky or contentious Workplace Dynamics (Mr. Mayor, Holly Hunter; Zoey’s Extraordinary Playlist, Mary Steenburgen). When the Oscar winner in question is also playing an assertive woman in power, their show also offers up a Strong Female Protagonist (So Help Me Todd, The Thing About Pam) and/or a Strong Mother character (Monarch, Susan Sarandon).

What will be Matlock’s appeal?
Its titular character. When Kathy Bates takes the reins of the Matlock reboot, her forceful septuagenarian lawyer will be the key to both the series’ ratings and bingeability and take full advantage of her statuette-winning star power. Viewers will be drawn in by her deliciously clever Scheming (149), impressive Ambition & Drive (142), and righteous Search for the Truth (134) to expose corporate corruption and white collar criminality. As with other recent series starring female Oscar winners, the fact that she’s a Female Professional (122), in this case one seeking A New Beginning (146), will also be a top viewership driver (and more important than the show’s links to the original male-led Matlock (IP Extension, 112)).

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: 2023 Emmy Nominations: Outstanding Limited or Anthology Series

Earlier this month, the Television Academy announced its 2023 Emmy Awards nominees, so we wanted to take a closer look at the high-quality shows representing the best of this past year’s TV. First up: the category of Outstanding Limited or Anthology Series, filled with five compelling miniseries that really stood out on their respective streaming platforms: Netflix’s Beef and Dahmer – Monster: The Jeffrey Dahmer Story, FX on Hulu’s Fleishman Is in Trouble, Prime Video’s Daisy Jones & The Six, and Disney+’s Obi-Wan Kenobi.

Here’s what you need to know about this year’s Limited Series race:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Is there a common audience for these five series?
No. While all cater primarily to older viewers aged 30+ (62-73%), their gender appeal is all over the map: two lean heavily male (DahmerObi-Wan), two are mostly female (Daisy JonesFleishman), and one is gender-balanced (Beef).

Do these nominees take a similar approach to storytelling?
Not at all. The category this year runs the gamut, with each of the five series playing in a very different genre sandbox: Obi-Wan celebrates its tales of Sci-Fi (143) Adventure (137)Dahmer revels in its gory true-Crime (122)Biography (118)Daisy Jones leans hard into the Music (142) of its era, Fleishman delves sensitively into Romantic (115) Drama (125), and Comedy (114), Beef draws in elements of a Western (111)-style stand-off. Consequently, they draw in viewers with a variety of emotional experiences as well, from the lighter and more uplifting (Daisy’s Love (138) and Ecstasy (126)Fleishman’s Optimism (126) and Joy (124)) to the darker and more intense (Dahmer’s Loathing (145)andContempt (145)Obi-Wan’s Fear (135)and Aggressiveness (123)).

What do these shows have in common?
Family. The major theme that runs through all five series is that of kinship, whether forged by blood or choice. This set of nominees explores the Family Relationships (160) and Family Conflicts (127) that can spur a feud (Beef), the Broken Families (148) that can form the backstory of a killer (Dahmer), the Friendship Conflicts (160)that can arise from a tight knit rock band (Daisy Jones), the Parent-Child Relationships (141) that evolve out of divorce (Fleishman), and even the Human/Non-Human Relationships (124)that can become meaningful in the vast reaches of space (Obi-Wan). The series’ deep commentary on the greater human condition is what makes this group so Emmy-worthy.

What else unites them?
They build upon oft-used settings. Each of these limited series offers up a unique take on an otherwise commonly-used backdrop in fiction, from New York City (Fleishman’s NYC Setting, 144) to the music industry (Daisy Jones’s Music Industry, 120) to space (Obi-Wan’s Space Setting, 133) to the courtroom (Dahmer’s Courtroom Drama, 132). Their unique twists on these milieus are important audience draws.

Is their original source material important?
Mostly yes. The fact that Dahmer is Based on a True Story (122)Fleishman is Based on a Book (121), and Obi-Wan is built into the Star Wars Universe (140) represent key viewership drivers for each respective series. The exception is Daisy Jones, whose characters and story elements bring in viewers ahead of its connection to its original novel. (Beef is an original screenplay.)

How did the overall social buzz look for this group of nominees?
Very strong. Four of the series maxed out our social buzz meter (at 160) with a sustained high level of online chatter over the course of their episodic roll-outs. (Fleishman was a bit lower profile, peaking at (128).) All five also saw a slight spike after the Emmy announcements.

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Special Ops: Lioness, a Female-Focused Spy Thriller That Expands the Sheridan Universe

Prolific writer/creator Taylor Sheridan’s relationship with Paramount+ will once again pay robust dividends with Sunday’s premiere of his newest streaming series. The show is an intense spy thriller featuring Zoe Saldaña, Nicole Kidman, and Morgan Freeman and will follow a newly recruited CIA agent as she goes undercover among Middle Eastern power brokers who sponsor anti-US terrorism.

Here’s what you need to know about Special Ops: Lioness:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will this audience compare to Sheridan’s other streaming originals?
It’ll be slightly younger and more gender-balanced. For Lioness, we’re predicting a roughly even male-female split (52% M / 48% F) and, though still older-leaning, an age skew (at 69% aged 30+) that’s less extreme. In contrast, the creator’s other Paramount+ series have slanted more heavily male (from 1883’s 55% to Tulsa King’s 66%) and older (72-79% aged 30+).

What will set Lioness apart in the Sheridan universe?
It treads new genre ground. In his TV projects, Sheridan has tended to play in the Western sandbox, not only straightforwardly via neo-western Yellowstone (133) and spin-offs 1883 (152) and 1923 (153), but also with crime dramas Mayor of Kingstown (128) and Tulsa King (131), which ideate on key genre tropes like the lone wolf, frontier justice, and the wild west. Lioness, however, tones down the Western (115) elements in favor of heightened War (125) and Action (121) themes.

How important is it that this series is led by women?
Extremely. While Yellowstone18831923, and Mayor of Kingstown all have ensemble casts with prominent women (Tulsa King is populated almost entirely by men), Lioness is Sheridan’s first series that puts female characters front-and-center. Consequently, their stories (Strong Female Characters, Female Professionals) are the #1 drivers for all four of our tracked metrics: ratings (160), longevity (144), bingeability (137), and social buzz (127).

Why else will viewers want to tune in?
For the intrigue and Espionage (112). Alongside its strong women, the spy thriller elements that make this show unique among Sheridan’s oeuvre will provide a compelling reason to watch. The excitement of an untested agent Working Undercover (128) to infiltrate a terrorist organization, the knife’s edge she must walk to stay undetected among her targets (Strained Relationships, 160), and the complicated inner workings of the Intelligence Agency (119) steering the ship will all have viewers on the edge of their seats.

What will Lioness have in common with Sheridan’s other shows?
Action & Violence (133)
. Whether set in the new (or old) west, the city of Tulsa, or the Middle East, the creator’s shows all feature dangerous confrontations, chaotic shoot-outs, violent bloodshed, and other intense moments where the protagonists find themselves in desperate peril (Life in Danger, 115). In addition, Lioness follows a Marine with a troubled past whose entry into the CIA represents A New Beginning (124), a theme shared with both 1883 and Tulsa King, two other shows whose characters needed a fresh start.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights Trend: Justified: City Primeval and Other IP-revivals

2010’s Justified will become the latest series to receive a years-later revival with next week’s release of Justified: City Primeval on FX. Such revivals traffic in nostalgia, appealing to fans by continuing a beloved story rather than rebooting it, with original cast members playing their original characters a crucial part of the deal; shows as varied as Gilmore GirlsRoseanneDexter, and The X-Files have previously won such a return. In this case, Timothy Olyphant will reprise his role as protagonist Raylan Givens, an ornery lawman dedicated to upholding his own Wild West-style of justice.

Here’s what you need to know about Justified: City Primeval and this continuing revival trend:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Do these revivals attract the same demos as their original series runs?
If they’re on the same networks. Revivals like Dexter: New Blood and The Conners, which remained on Showtime and ABC, respectively, hit the same demo sweet spots as their predecessors; FX’s Justified: City Primeval is expected to do the same (bringing in Justified’s roughly gender-balanced (52% female / 48% male) and heavily older (92% aged 35+) crowd). However, shows that have jumped from linear to streaming (That ‘90s ShowGilmore Girls: A Year in the Life) instead factor in the built-in audience of their new home, and series where the protagonists have matured into an entirely different phase of life (And Just Like ThatiCarly) have instead seen their viewership age alongside.

Does their name recognition translate into strong social buzz?
Absolutely. Shows that earn this type of continuation are typically those with a strong fanbase, and the much-later returns of everything from The X-Files, Dexter, Veronica Mars, and Roseanne to Full House, That ‘70s Show, Gilmore Girls, and Sex and the City generated so much excitement that they maxed out our social buzz meter (hitting 160) with the premiere of their revival seasons. Justified: City Primeval hasn’t reached this high quite yet, but it’s trending upward fast (with a current peak at 129) and will likely do so next week.

Why do viewers tune into these revivals?
Nostalgia. Overall, the strongest viewership drivers for these years-later seasons are those that tap directly into their brands’ core DNA. Top ratings-getters from And Just Like That, for example, are the same themes of Female Friendship (122)Female Conflict (119), and Looking for Love (121) that were first perfected in Sex and the CityDexter: New Blood audiences wanted to see a new iteration of the same dysfunctional Father-Child Relationship (129) (as well as Dexter’s familiar Voice-Over Narration (132)), Fuller House fans appreciated new versions of the Supportive Relationships (160)Sibling Dynamics (147), and Single Parent (129) household found in their 90’s fave, and those watching the now-adult Punky Brewster tuned in for the same Adopted Family (144) concept found in the original.

Are viewers put off by the updates made to these later seasons?
Generally not. In a bid to both refresh their concepts and acknowledge how much time has passed, these revivals tend to drop their protagonists into new and often more modern situations, and such change-ups can also create enticing reasons to watch. For example, the kids of Full House became the Divorced (126) adults of Fuller HouseThe Conners now incorporates strong LGBTQIA+ Themes (132) (as well as a powerful Grief-Stricken (126) throughline with the (fictional) death of their matriarch), Dexter: First Blood tackles Teen Angst (112) for the first time with the introduction of Dexter’s son, and That ‘90s Show has swapped the 70s milieu for teen life in the 1990s (160).

How does Justified: City Primeval compare to the original Justified?
It’s unusually different. Whereas most of these revivals lean on the same core tenets as their origin shows, City Primeval is a notable exception. Justified’s viewership was driven largely by its unforgettable villains and family-against-family tangle of warring factions in the backwaters of rural Kentucky, all loosely policed by Deputy US Marshal Raylan Givens (Crime Family, 128; Family Secret, 133; Family Conflict, 130)City Primeval instead jettisons this set-up entirely and transplants an older Raylan to an all-new locale to chase an all-new type of criminal, all while battling both the killer’s lawyer and his teenage daughter; because of this shift in focus, City Primeval’s ratings will depend on a different set of themes (Serial Killer, 126; Personal Backstory, 121; Parenting Problems, 120). However, the two pieces of the Justified story do have a basic throughline in common: Raylan’s ongoing desires for VengeancePower, and Honor, and the Action & Violence he must use to pursue them.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Gran Turismo Brings a Popular Video Game to Life

This August, Sony’s mega-hit PlayStation video game series comes to the big screen as a biographical coming-of-age sports drama set in the franchise’s beloved high-octane racing world. The movie tells the true story of Jann Mardenborough, a top-notch teen gamer who turned his superior virtual skills into a clinch tournament win and, ultimately, a real-life career as a professional racecar driver.

Here’s what you need to know about Gran Turismo:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be buying tickets for this exciting sports drama?
Teen boys primarily. We’re predicting an audience that skews heavily male (61%)–based on the trailer, women will be a much harder-to-capture group–with the greatest demand coming from boys <18 (116). This breakdown most closely matches that of a typical action-based film rather than the average sports movie (which tends to attract a few more women).

Will Fast & Furious fans be buying tickets?
Not necessarily. While we are predicting that the Fast & Furious audience will be especially drawn to themes of Rivalry (137) and Family Bonds (132), on the whole their predicted affinity for the upcoming film is average (98).

Will the video game series be important to the movie’s success?
Absolutely. The film leans into the same adrenaline-pumping elements that have made the beloved racing games so popular: high-speed maneuvering, blow-out crashes, and thrilling near misses (Intense Racing Action, 135), all key drivers of demand. At the same time, it’s based on the true story of a Gran Turismo player who took his gaming skills from Virtual to Reality (148) and became a professional racecar driver, tying into the franchise’s real-life fanbase. The built-in name recognition will also help boost its levels of online search (122) and social buzz (110).

How does the film build on the video games?
It adds emotion and humanity. Whereas the first-person racing games have no characters, Gran Turismo the movie layers in the inspirational story of a working-class teen who aspires to Bigger Things (160), clashes with his loving-but-concerned father (Father-Son Relationship, 160), faces a life-changing Turning Point (160), and ultimately has his Dreams Come True (120). Overall, these vulnerable, relatable moments will be a bigger draw for the movie than the gaming-like action.

What type of viewing experience should the audience expect?
A well-rounded one. Viewers will primarily leave the theater Thrilled (124) with all the Sports Action (142), as well as more Amused (117) (by the interspersed moments of lighthearted comedy), Touched (112), and Uplifted (123) (by the story of a teen achieving his dreams) than they would be from a typical action film.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Full Circle, a Steven Soderbergh Kidnapping Conspiracy Thriller

Oscar-winning director Steven Soderbergh returns once again to episodic TV with next week’s debut of his new limited series on Max. The mysterious crime thriller boasts a stacked ensemble cast led by Claire Danes along with Timothy Olyphant and Dennis Quaid, and tells the story of a botched kidnapping that unearths long-held secrets and connects groups of strangers across New York City’s socioeconomic divide.

Here’s what you need to know about Full Circle:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for next week’s premiere? 
We’re predicting a gender-balanced audience (51% female / 49% male) that skews heavily older (80% aged 30+). This viewership is markedly less female than dark crime thrillers tend to attract; similar shows like The SinnerBroadchurch, The Undoing, Happy Valley, and Mare of Easttown leaned at least moderately toward women (55%+). Instead, Full Circle looks more in line with Soderbergh’s CInemax period drama The Knick.

Why will viewers want to watch?
For the suspense. The central kidnapping, with Ransom (140) demands that put the teenaged victim’s Life in Danger (119), will keep audiences on the edge of their seat and relishing the show’s uneasy moments of Apprehension (117) and Vigilance (117).

What about the story’s deeper layers?
They’ll contribute to its ratings. Swirling around the core crime is a messy Conspiracy & Cover-Up (127), with Scheming (129) done by all of the major players: the teen’s family, the cops, the kidnappers. This tangled knot will pull in viewers excited to witness a multi-dimensional cat-and-mouse game that exposes tantalizing hidden secrets.

What will make the series bingeworthy?
Emotional family drama. Though hiding skeletons in their closet, the teen victim’s mom and dad are still heavily sympathetic as panicked, Protective Parents (117) terrified for their son’s life who are forced to make some very Tough Decisions (133). Meanwhile, the kidnappers and their tight-knit family must confront some uncomfortable truths of their own.

Does the setting matter?
Most definitely. The cultural and socioeconomic diversity encompassed within the show’s NYC Setting (139) will be one of its top viewership drivers. In foregrounding the city, Full Circle will join an eclectic list of recent series that have creatively leveraged The Big Apple to draw in viewers, including The Horror of Dolores Roach, The Walking Dead: Dead City, Bupkis, How I Met Your Father, Long Island Medium, and The Real Housewives of New Jersey.

Introducing SEGMENTS

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Create hyper-targeted fan groups and analyze every audience that matters to you.

Introducing SEGMENTS, the groundbreaking new feature revolutionizing how you analyze and target your audiences.

Get rich AI-powered audience insights at your fingertips with 5 Custom Segments included as standard. Define your own or choose from our library of 500+ ready made Segments. No extra costs, no time delays.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights Trend: The Horror of Dolores Roach and Other Podcast-Inspired Shows

Amazon Prime Video’s newest original series, releasing next week, will be joining the swelling ranks of buzzy scripted shows developed from popular podcasts. This notable list includes the likes of GaslitThe DropoutDirty John, and The Shrink Next Door from the based-on-a-true-story side, as well as Homecoming and Archive 81 from the purely fictional; Prime’s horror-dramedy will join the latter as the Sweeney Todd-inspired story of an ex-felon masseuse who inadvertently becomes a killer. For this analysis, The Horror of Dolores Roach trailer was examined, though it is not unusual for Vault to analyze podcasts, something done early on to test the commercial viability of content even before a script has been written.

Here’s what you need to know about The Horror of Dolores Roach and this podcast-based trend:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Is there a typical audience for these types of shows?
Not really. The specific story being told determines who’ll be watching it, from the heavily female-skewing (Dirty JohnThe Thing About Pam) to the more male-leaning (WeCrashedJoe vs Carole), though nearly all appeal most strongly to viewers 30+. For Dolores Roach, we’re predicting a balanced viewership (51% female) and being mostly older (67% aged 30+).

What do podcast-based series tend to have in common?
Dark twists. These tales–whether fictional or not–are filled with ScandalConspiracy & Cover-UpsBetrayalMoral DilemmasScheming, and Ruthlessness, all of which provide excellent fodder for a story told in chapters. Audiences can’t help but come back to watch the shocking events unfold, whether it’s the hubris-filled downfall of a company (WeCrashedThe Dropout), the concealment of murder (The Thing About PamDr. DeathDolores Roach), or abusers and con artists behaving badly (Dirty JohnThe Shrink Next DoorHomecoming).

What makes these shows so watchable?
The relationships. To flesh out their deception-filled worlds, these series turn the spotlight onto the protagonists’ loved ones, who either contribute to their schemes or become innocent collateral damage. Either way, the focus on themes like Family ConflictMarital ProblemsMother-Child RelationshipsFamily DysfunctionUnlikely Friendship, and Coworker Dynamics adds layers and emotional stakes to the can’t-look-away core conspiracies.

What will set Dolores Roach apart?
Its setting. While the series leans into the same central themes that make podcast-based shows popular (Conspiracy & Cover-Ups, 152; Moral Dilemmas, 135; Friendship, 129), it’s the specificity of its world that will draw in viewers. Dolores Roach’s built-in Cultural Diversity (160) as it follows Latino characters in the rapidly gentrifying neighborhood of Washington Heights (NYC Setting, 129) and its plunge into the Culinary World (128) of a Sweeney Todd-inspired empanada shop will help drive both ratings and bingeability.

Is the original source podcast important to a show’s ratings?
No. Though it may help with initial buzz, the podcast IP that gave birth to these scripted series is not a top reason for viewers to watch them; instead, audiences tune in for the specific story being told. That said, a show Based on a True Story that has hit the zeitgeist–which the original podcast may have fed into–can indeed ride the popularity of its tale to better ratings (The DropoutWeCrashedThe Thing About PamDr. DeathJoe vs Carol).

Introducing SEGMENTS

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Create hyper-targeted fan groups and analyze every audience that matters to you.

Introducing SEGMENTS, the groundbreaking new feature revolutionizing how you analyze and target your audiences.

Get rich AI-powered audience insights at your fingertips with 5 Custom Segments included as standard. Define your own or choose from our library of 500+ ready made Segments. No extra costs, no time delays.

Learn More

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

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