Rapid Insights: Fatal Attraction Will Bring a Modern Lens to a Familiar Tale

Paramount+ will once again be bringing fresh viewers to an old story with the late-April release of its familiar-yet-new erotic psychological thriller. Starring Lizzy Caplan and Joshua Jackson, the limited series offers an updated take on the 1987 film of the same name, spinning the story of a volatile affair gone horribly wrong when a woman refuses to walk away from her married lover.

Here’s what you need to know about Fatal Attraction:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this erotic thriller?
Women 30+. We’re anticipating a heavily female (74%), heavily older (74% aged 30+) audience, a viewership more in line with earlier Paramount+ originals like The Good Fight and Evil. In contrast, the streamer’s more recent string of adult dramas (Rabbit Hole1923Tulsa KingStar Trek: Strange New WorldsThe OfferHalo1883The Mayor of Kingstown, etc.) have all appealed more directly to men (skewing 57-68% male).

How important is the series’ links to the original movie?
Crucial. This new show is an updated and expanded take on the same baseline story, and its reinterpretation of the 1987 film (IP Extension, 129) will be a top ratings driver.

How will the show differentiate itself from the film?
By modernizing its viewpoint. While the movie is sometimes criticized as anti-feminist, the show will recontextualize its villain’s core desires of Power (125)Independence (125)Family (124), and Acceptance (118) through a more modern lens, taking into account today’s views on strong women, personality disorders, and coercive control. This angle will boost both ratings and social buzz.

Why else will viewers be tuning in?
The edge-of-your-seat suspense. After an affair buried in Secrets & Lies (126), femme fatale Alex Forrest turns to Psychological Manipulation (123) to control her married ex-lover and maneuvers to completely destroy his life (Under Threat, 125). Their tense situation is underscored by emotions like Fear (125)Aggressiveness (125)Vigilance (125), and Anger (121), all of which will make thrill-seekers keen to check out the show.

What will keep audiences glued to their TVs?
The steamy romance. The hot and heavy Romantic Intimacy (133) that the pair share as their risky affair takes shape–they even flirt with Falling in Love (129) before things go very wrong–will help the show feel particularly bingeworthy.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Air’s Iconic Sports History Will Be a Slam Dunk

Next week, Amazon Studios will swish into the wide world of sports (nothing but net!) with the theatrical release of its new biographical sports drama. Directed by Ben Affleck and starring Affleck, Matt Damon, and Viola Davis, the movie chronicles the origin of the iconic Air Jordan sneaker, when a Nike salesman approached then-rookie Michael Jordan with an unprecedented and at-the-time risky multi-million-dollar deal.

Here’s what you need to know about Air:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be buying tickets to this real-life sports drama?
Men 30+. This demo shows the strongest demand (110) for the film and is predicted to make up its largest audience segment (at 41%). Not surprisingly, fans of the Michael Jordan docuseries The Last Dance (130) are all in for this upcoming film. We also see a healthy appetite among fans of the recent successful sports movie Creed III (112).

What is Air’s biggest overall selling point?
Its basis in history. The Air Jordan (160) brand and its Jumpman logo have become so globally recognizable that audiences will be eager to see the story of its birth (Inspired by True Events, 125), especially as that story is tied to a beloved basketball icon.

Why will older men be so interested?
It’s rooted in sports. The film provides a lens into American Sports History (153) and professional basketball culture (NBA, 160), catnip for many in this demographic. Michael Jordan’s then-Rookie (160) status will also be a source of delight for enthusiastic fans who know what’s coming once the deal has been signed.

How can the movie appeal to women?
By leaning into the creative process. The Fashion (135) and pop culture aspects of the shoe’s design and the ingenuity with which Nike courted Jordan (Creativity and Success, 118) will help draw in female viewers less interested in the sports of it all. They’ll also root for Viola Davis’s Tough Mom (141), who, in seeking the best deal for her son, proves to be a powerful force in the negotiations; her character also sets the film apart from similar sports dramas (with a freshness score of 117).

What does Air’s online buzz look like?
Strong. Social media users are primarily tweeting about the movie’s director, cast, and SXSW premiere as well as its links to Michael Jordan, who, though not officially involved, gave the film his blessing.

Introducing SEGMENTS

Break free from slow and expensive oversampling 

Create hyper-targeted fan groups and analyze every audience that matters to you.

Introducing SEGMENTS, the groundbreaking new feature revolutionizing how you analyze and target your audiences.

Get rich AI-powered audience insights at your fingertips with 5 Custom Segments included as standard. Define your own or choose from our library of 500+ ready made Segments. No extra costs, no time delays.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Dramedy Tiny Beautiful Things Brings Hope & Healing

Next week, Hulu will premiere a buzzy new limited series adapted from the popular book of self-help essays by bestselling memoirist Cheryl Strayed. The poignant dramedy stars Kathryn Hahn as Clare, a floundering writer who becomes a celebrated advice columnist while her own personal life is falling apart.

Here’s what you need to know about Tiny Beautiful Things:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this new dramedy?
Older women. We’re predicting a viewership that’s mostly female (68%) and mostly older (68% aged 30+), a profile nearly identical to the streaming audiences for multilayered, woman-led emotional stories like Little Fires EverywhereBig Little Lies, and Sharp Objects.

What type of story will Tiny Beautiful Things be telling?
The series will blend Romance (116) and Drama (112), with just a touch of Comedy (105) to lighten the mood, very much in line with the book it’s based on, driving Fans of Book Adaptations (113) to the series.

What will be the primary draw for the audience?
Themes of Motherhood (145). The tumultuous Mother-Child Relationship (157) between writer Clare and daughter Rae with the ups and downs of Teen Life (160) will be the series’ top ratings drivers. Fans of Big Little Lies and Little Fires Everywhere – which share the same executive producers as Tiny Beautiful Things – will also latch onto the Motherhood theme (132).

What emotional experience will viewers want?
A moving one. As both Clare and the advice-seekers writing in to her ‘Dear Sugar’ column experience the Emotional Turmoil (135)of life’s challenges, audiences will be pulled in by expressions of Surprise (145)Grief (122)Sadness (116), and Trust (114).

Which aspect will keep viewers watching?
Clare herself. As a complicated, dynamic Female Protagonist (117) and Working Woman (118), the writer-turned-advice-columnist at the center of Tiny Beautiful Things will make the series feel bingeworthy. Her professional arc will also serve as the main attraction for two key audience subgroups: Dramedy Fans (145) and Fans of Book Adaptations (140).

Introducing SEGMENTS

Break free from slow and expensive oversampling 

Create hyper-targeted fan groups and analyze every audience that matters to you.

Introducing SEGMENTS, the groundbreaking new feature revolutionizing how you analyze and target your audiences.

Get rich AI-powered audience insights at your fingertips with 5 Custom Segments included as standard. Define your own or choose from our library of 500+ ready made Segments. No extra costs, no time delays.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Team Spotlight: Kyle Harvey

Name: Kyle Harvey

Role: Research Director, Insights & Strategy

When did you join Vault AI and why?

September 2022. I spent 5 years in traditional entertainment research and became convinced that there was untapped opportunity to innovate and create more impact within the industry. AI is a tool with endless possibilities and applications– its potential is just beginning to be understood. I joined Vault AI to be a pioneer in the space and help realize everything this new tool can offer the entertainment world.

Describe your job at Vault AI

I’m director of insights and strategy and wear different hats in that role. I’m involved in pitching new clients, building accounts, and contributing to product and business strategy. But most importantly I’m an insights guy; I turn big data into actionable insights that ladder up to strategic roadmaps that our clients can trust and lean into. 

What does your typical day look like?

No day is the same at Vault which is a good thing! One day may start by pitching our capabilities to studio execs, followed by head-down writing on a positioning report, interrupted by a business growth meeting and ending with a genre landscape presentation to a room of marketers, researchers, and creatives. I love the variety.

What’s the best thing about working at Vault AI?

Many companies sell themselves on being innovative but Vault AI actually embodies it. Every week: the technology improves, our models get smarter, and our insights get sharper. In six months, I’ve seen unbelievable growth that leads me to believe all the impressive things we’re doing today are still only a fraction of what we’ll be doing tomorrow.

Favorite Movies: Whiplash, Ex-Machina, Inside Llewyn Davis, Boyhood, Wolf of Wall Street

Favorite TV shows: Mad Men, The Sopranos, Succession, The Office, Better Call Saul

Hobbies: Surfing, traveling, creative writing

Fun Fact: I once had to drive stick shift through backroads of Guatemala jungle

 

Rapid Insights: Citadel – Where Espionage Meets Amnesia

Late next month, Amazon Prime Video will release the first entry in its new globe-spanning spy thriller universe developed by the Russo brothers. The franchise will center around an American ‘mothership’ series that explains the in-universe lore, with multiple local-language spin-offs in countries like India, Italy, and Mexico. The flagship show, already renewed for a second season, stars Richard Madden, Priyanka Chopra Jonas, and Stanley Tucci.

Here’s what you need to know about Citadel:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be watching this landmark series?
Older men. We’re predicting that the audience will be mostly male (64%) and mostly aged 30+ (67%), unsurprising given Citadel’s action-heavy focus.  This profile actually skews more heavily male than similar spy thrillers Jack RyanThe Terminal ListReacher, and Treadstone, and falls closer to shooter-driven shows like Halo.

What will these viewers be tuning in to see?
The mission at hand. Spies Nadia and Mason band together (Teamwork, 133) as they Search for the Truth (111) about their missing pasts and Manticore’s mysterious rise, covering each other’s backs with their Lives in Danger (135) at every turn. Their present-day storyline is the top ratings driver.

What type of emotional experience will draw in viewers?
A nail-biting one. Audiences will lean in for Nadia and Mason’s heightened Fear (129) and Vigilance (111) as they slowly recall their shared past as well as their Anger (111) over what was done to them.

What will keep the audience engaged?
The Flashback Format (128). The show jumps between the spies’ past lives as active Citadel agents and their present memory-less state, and the high-stakes Citadel vs. Manticore battle (Good vs. Evil, 113) that plays out throughout this split timeframe will keep viewers hooked.

What will give the series momentum going into season two?
The spy lifestyle. The clandestine Dangerous Missions (128) encompassing far-flung International Locations (123) are top longevity drivers and will provide plenty of compelling story fodder, both for Citadel and its global spin-offs.

How will the Russo brothers’ signature style contribute to the show’s success?
By increasing both bingeability and longevity. The directors are known for their dynamic visual flair, with thrilling set pieces, energetic shots, and up-to-the-minute techniques (like TikTok-inspired camera angles), and their gloriously Stylized Action & Violence (125) showcased in Citadel will keep viewers watching.

How does the initial buzz look?
Very strong. Our social tracking spiked to 148 (out of a possible 160) after the teaser and 151 after the trailer drop, eclipsing the early campaign reactions to similar thrillers ReacherThe Terminal List, and season three of Jack Ryan. Given these series’ success (all three maxed out our social buzz meter upon release), it’s practically a given that Citadel will make a big splash when it lands in April.

Which aspect of the show will have the greatest international appeal?
The Secret Organizations. The top viewership driver around the world is the rivalry between Citadel and Manticore and the agencies’ intriguingly clandestine operations; this angle will help pull in a multi-country audience for Citadel and thus set up the local spin-offs for success.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Russell Crowe as The Pope’s Exorcist in Memoir-Based Film

Star Russell Crowe returns to theaters next month in an anticipated new horror movie from Sony with disconcerting links to reality. Crowe plays Father Gabriele Amorth, the legendary Italian priest and real-life Chief Exorcist of the Vatican who performed more than 100,000 exorcisms in his lifetime (he passed away in 2016). The film is inspired by an exceptionally unsettling case from his published memoirs.

Here’s what you need to know about The Pope’s Exorcist:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be buying tickets to this chilling narrative?
Men 30+ show the strongest demand (111). Overall, the audience leans male (54%) and skews heavily older (71% aged 30+), the latter driven partially by the film’s R-rating. This gender profile makes The Pope’s Exorcist somewhat unique among recent horror films, as the similarly religious-themed Prey for the DevilThe Nun, and The Conjuring: The Devil Made Me Do It all leaned female.

What’s bringing in the older male audience?
The showdown: priest versus devil. Men 30+ in particular will lean into the exorcist’s battle with The Devil (134). The intense fight scenes and Special Effects (160) involving the protector of Catholicism (142) make for an impressive visual spectacle.

How does the movie’s social buzz look?
Promising. The chatter online began picking up three weeks ago with its official trailer release, with social media users focused on the involvement of Russell Crowe and the story’s real-life connections to the Vatican.

What’s the film’s main overall draw?
The terrifying demons within. The movie tracks Father Amorth’s attempts to rid a young boy of Satanic Evil Spirits (157), and it is the intense, dark portrayals of Exorcism and Possession (160) throughout that will both excite and intrigue horror-loving ticket buyers. These themes are especially important for the female segments of the audience.

What about the possessed victim in the case?
He helps expand the audience. The idea of a Child in Danger is crucial for younger viewers under 30 (149), who’ll be focused more heavily on the devastating physical and mental effects on the little boy being exorcised.

What’s the impact of this story being based on an actual person?
It’s additive. The movie’s basis in Father Amorth’s Real-Life Memoirs (116) will intensify the suspense and intrigue around the title, making the story all the more gripping and believable.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Love & Death Is a True Crime Killer Romance

Late next month, HBOMax will give another boost to the recent true crime drama trend by releasing a new limited series that delves into the whys and wherefores of a brutal real-life murder. Created by the ever-prolific David E. Kelley, the show stars Elizabeth Olsen as Texan housewife Candy Montgomery, who was accused in 1980 of taking an ax to her lover’s wife–who also happened to be her best friend.

Here’s what you need to know about Love & Death:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this dramatized murder?
Older women. We’re predicting an audience that’s 61% female and 70% aged 30+, a profile similar to the viewership for other female-led recent true crime dramas like The Thing About PamInventing AnnaThe Girl from PlainvilleThe Act, and Candy, Hulu’s 2022 take on the same memorable story.

What type of story will Love & Death be telling?
A layered one. The series opens with a murder Mystery (126), teasing questions about victim and slayer, and from there spins out a complicated, outrageous tale of Crime (124), interpersonal Drama (122), uneasy suspense (Thriller, 114), and a central character who contains multitudes (Biography, 111).

What will be the show’s biggest selling point?
Its complex relationships. As told through Candy’s warped perspective (The Accused POV, 135), the audience will get a front row seat to the building Romantic Tension (138) between the soon-to-be murderer and her lover, the Marital Problems (123) mushrooming within her own marriage, and the tangled, intersecting Family Relationships (127) between the two couples at the heart of this story. This series is living proof that Small Town Life (120) doesn’t always equal small town happenings, and all are top ratings drivers.

What will keep viewers watching?
The depravity of the real-life case. Candy’s betrayal of her victim and over-the-top choice of weapon–she struck her friend 41 times with a wood splitting ax–will create an irresistible trainwreck of Bloody Violence (126) and Dark Themes (125) from which audiences won’t be able to look away. The fact that it’s all Based on a True Story (128) will make the entire tale even more compelling.

How does the social buzz look?
Strong. The show has already reached a high-water mark of 140 (out of a possible 160) with only a teaser trailer; things will undoubtedly pick up even more as its campaign gets underway (a pattern mimicking Candy, which maxed out our buzz meter upon release). Once it airs, viewers will be tweeting about the same jarring elements that will make it so deliciously bingeable (its dark, twisted streak).

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights Genre Trend: Royal Period Dramas Reign Supreme

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Audience interest in royalty is evergreen, with recent years seeing a notable uptick in series focused on their private lives. Three have risen to prominence: The CrownThe Great, and Bridgerton. Netflix’s The Crown follows Queen Elizabeth II, Hulu’s The Great is a satire of Catherine the Great, and Netflix’s Bridgerton is a largely fictionalized series with a new prequel spin-off – Queen Charlotte – coming out in May. With all three showing such success, we’ll likely see more royal dramas to come.

Here’s what you need to know about this trend:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

What type of viewers typically tune in for royal period dramas?
It depends. For shows like The Crown, which follows a Strong Female Protagonist (122) and takes a more straightforward Biographical (130) approach to History (141), the audience skews toward older women (59% female and 72% aged 30+). In contrast, The Great maintains a sly, winking tone full of Satirical Humor (122) and looser ties to historical fact, which, along with its male co-lead, results in a much more gender-balanced, younger viewership (48% female, 63% aged 30+). With Queen Charlotte sharing Bridgerton’s DNA and focusing much more heavily on Romance (125) than other entries in the genre, we’re predicting a mostly female (67%) audience nearly identical to that of its predecessor.

How much online chatter do these series have the potential to generate?
Tons. When done well, this genre can easily break into the zeitgeist and become a force on social media: every season of The Crown as well as S1 of The Great maxed out our social buzz meter (at 160) upon their release (and The Crown’s ties to recent real-world events certainly doesn’t hurt). While Queen Charlotte has not yet hit the same highs at two months out, it’s undoubtedly only a matter of time given the smash-hit popularity of Bridgerton and its wild success in commandeering the internet’s attention.

What’s the strongest draw for these types of shows?
Their peek behind the royal curtain. Viewers are eminently curious about the lives of kings and queens, and these series’ collective focus on Royalty (160), court Political Life (123), and the overarching desires for Power (135)Honor (136)Independence (137), and Social Status (123) among those bearing the crown is a key driver for their ratings and especially bingeability.

How similar is the storytelling approach of these three shows?
Not at all. The Crown keeps the entire Windsor lineage in its spotlight and grapples with dramatic themes of Family Legacy (152)Family Dysfunction (146), and Strained Family Relationships (143), all crucial drivers for the show’s ratings. The Great, in contrast, is more laser-focused on the couple (Peter III and Catherine II) at its center, and audiences tune in for its sharp, funny depictions of Marital Problems (141) and Adultery (129) within a Loveless Marriage (141)Queen Charlotte will instead be more of an individual story encompassing a Journey of Self-Discovery (114) as the maturing queen confronts a Life-Changing Decision (116) about her future marriage (in keeping with the Bridgerton franchise focus on First Love (127)).

How important will the Bridgerton link be to Queen Charlotte?
Extremely. While The Crown and The Great can lean on their portrayals of well-known historical figures as a hook to lure in viewers, the somewhat fictional Queen Charlotte has no such ‘in’ (while there was a real-life Queen Charlotte, she’s relatively unknown and reimagined for the show). Instead, the popularity of its parent series has created a similar enticement by pre-familiarizing audiences with its main characters; this franchise connection (IP Extension, 120) is one of Queen Charlotte’s top overall viewership drivers.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Luther: The Fallen Sun Sees Idris Elba Reprise His Role

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Four years after the final sign-off of the BBC’s dark detective series Luther comes Netflix’s feature-length continuation to pick up where the show left off. When it releases for streaming next week, star Idris Elba will reprise his role as the tortured Detective Chief Inspector John Luther, a brilliant but haunted lawman often trapped by his own obsessions, this time on the trail of a terrible new killer.

Here’s what you need to know about Luther: The Fallen Sun:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will Fallen Sun viewers compare to the original Luther audience?
They’ll skew somewhat younger. Fallen Sun is expected to attract an audience that’s 52% male and 75% aged 35+, numbers that reflect its new streaming-only home; overall, we’re predicting the strongest demand among men 35-54 (126). In contrast, the original show, which Americans first saw linearly on BBCAmerica, leaned slightly female (54%) and significantly older (91% aged 35+).

What’s driving the online chatter for this new film?
The IP Extension (122). Most of the excitement on social media stems from Idris Elba reprising his iconic role, especially as the series ended with his character seemingly down and out; audiences are eager to find out what’s next for the brooding, tortured DCI, especially with talents like Cynthia Erivo and Andy Serkis newly added to the cast.

Where does the film pick up with DCI Luther?
In prison. The series ended with the character serving time for multiple murders–falsely, though his hands were not completely clean–turning him into a compellingly compromised lead for the film (Criminal as Protagonist, 114). His conviction and subsequent escape (Escaped Prisoner, 126) make for a set of very Complicated Workplace Dynamics (138) among the policemen and -women who used to be his peers. All are key drivers for both ratings and perceived originality.

Which part of the film will have the biggest impact on viewer demand?
Its edge-of-your-seat suspense. As Fallen Sun is effectively an entire season of Luther distilled into two hours, its High Stakes (114) thrills will feel even more intense. The titular DCI must pursue a treacherous villain in a race against time (Against the Odds, 145), placing his own Life in Danger (152) while also evading the Police in Pursuit (145) who are hot on his heels and eager to see him behind bars once again.

Which aspect of the show will most carry over into the film’s ratings?
The moral complexity. Fallen Sun leans into many of the same layered elements that made the Luther series so successful: Psychological Investigations (126)Moral Dilemmas (122)Conflicts of Interest (126), and dark, twisted Obsessions (125). Viewers will revel in the shades of gray and pitch-black morass of Luther’s latest case as the detective continues to risk his own Morality (122) by making dubious compromises in the name of justice.

What will make the film stand out from the series?
A compelling new villain. Luther’s complicated relationship with Alice Morgan, his psychopathic Archenemy (131)-cum-Unlikely Friend (130), was the ongoing draw over the series’ five seasons, but she’s no longer in the picture by the events of the new film. Instead, Fallen Sun introduces viewers to Andy Serkis’ David Robey, a billionaire serial killer with a penchant for gruesome, manipulative technology (Cyber Psychopath, 140) who lands in Luther’s crosshairs after a desperate Cry for Help (132) from the mother of a victim. Robey is Fallen Sun’s top driver of freshness.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Mel Brooks’s History of the World: Part II Is Star-Studded and Laugh-Driven

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The never-actually-planned sequel to History of the World: Part 1 (the subtitle was a joke) is about to become an unexpected reality, as the illustrious Mel Brooks has at long last penned a continuation of his hysterically beloved 1981 film. The resulting sketch comedy limited series rolls out on Hulu next week as a four-night special event and is one of the most anticipated shows of the year, having picked up considerable buzz since its widely shared trailer drop thanks in no small part to its star-studded cast.

Here’s what you need to know about History of the World: Part II:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will History of the World’s audience compare to other sketch comedy series?
It will include more men. We’re predicting that History viewers will be both mostly male (67%) and mostly older (61%), a somewhat more angular audience than the norm. Previous shows like The Eric Andre Show and Portlandia only leaned male (both 57%), while others (Inside Amy SchumerMadTVKey & Peele) fell closer to a gender-balanced middle ground (46-51% male).

What will be the show’s biggest draw?
Its zaniness. The crazy, Over-the-Top Humor (147) derived from its outrageous “historical” scenarios and the goofy Foolishness (147) of its satirical characters is History’s most distinctive feature. The show also stars a veritable who’s who in the comedy world, including Wanda Sykes, Nick Kroll, Danny DeVito, Johnny Knoxville, Taika Waititi, Seth Rogan, Sarah Silverman, Jack Black, and many more, and viewers will want to tune in to see their delectable take on Brooks’s comedy.

What will keep viewers coming back each night?
The history. Underneath the jokes, quips, and clever parodies is a foundation (loosely) Based on Historical Events (130), with sketches centered around well-known figures like Sigmund Freud, Marco Polo, and Harriet Tubman. There are even prominent Religious Themes (119) as the show dips into biblical personages like Mary Magdalene and Noah (of Noah’s Ark fame). The series doesn’t just offer laughs, it also taps into the Emotional Rollercoaster (132) of major, real-life world events, which will make it eminently bingeworthy.

What will get people talking online?
The creative license it takes with history. Buzz-wise, the series is already off to a great start, as the early February trailer release shot to 8M views on YouTube within only two weeks. Once the episodes roll out, it’s the reimagined settings and reinvented situations that viewers will want to discuss; audiences will be excited to see familiar real-world figures brought to life with a modern wink, with exaggerated personalities and outlandish Workplace Dynamics (130) to bring out the comedy.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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