Rapid Insights: Mel Brooks’s History of the World: Part II Is Star-Studded and Laugh-Driven

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The never-actually-planned sequel to History of the World: Part 1 (the subtitle was a joke) is about to become an unexpected reality, as the illustrious Mel Brooks has at long last penned a continuation of his hysterically beloved 1981 film. The resulting sketch comedy limited series rolls out on Hulu next week as a four-night special event and is one of the most anticipated shows of the year, having picked up considerable buzz since its widely shared trailer drop thanks in no small part to its star-studded cast.

Here’s what you need to know about History of the World: Part II:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will History of the World’s audience compare to other sketch comedy series?
It will include more men. We’re predicting that History viewers will be both mostly male (67%) and mostly older (61%), a somewhat more angular audience than the norm. Previous shows like The Eric Andre Show and Portlandia only leaned male (both 57%), while others (Inside Amy SchumerMadTVKey & Peele) fell closer to a gender-balanced middle ground (46-51% male).

What will be the show’s biggest draw?
Its zaniness. The crazy, Over-the-Top Humor (147) derived from its outrageous “historical” scenarios and the goofy Foolishness (147) of its satirical characters is History’s most distinctive feature. The show also stars a veritable who’s who in the comedy world, including Wanda Sykes, Nick Kroll, Danny DeVito, Johnny Knoxville, Taika Waititi, Seth Rogan, Sarah Silverman, Jack Black, and many more, and viewers will want to tune in to see their delectable take on Brooks’s comedy.

What will keep viewers coming back each night?
The history. Underneath the jokes, quips, and clever parodies is a foundation (loosely) Based on Historical Events (130), with sketches centered around well-known figures like Sigmund Freud, Marco Polo, and Harriet Tubman. There are even prominent Religious Themes (119) as the show dips into biblical personages like Mary Magdalene and Noah (of Noah’s Ark fame). The series doesn’t just offer laughs, it also taps into the Emotional Rollercoaster (132) of major, real-life world events, which will make it eminently bingeworthy.

What will get people talking online?
The creative license it takes with history. Buzz-wise, the series is already off to a great start, as the early February trailer release shot to 8M views on YouTube within only two weeks. Once the episodes roll out, it’s the reimagined settings and reinvented situations that viewers will want to discuss; audiences will be excited to see familiar real-world figures brought to life with a modern wink, with exaggerated personalities and outlandish Workplace Dynamics (130) to bring out the comedy.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Grease: Rise of the Pink Ladies Tells an Uplifting, Female-First Story

Grease will be the word once again this April, when Paramount+ releases its peppy new prequel series to the timeless 1978 film. Set four years before Sandy and Danny’s fateful summer nights, the upcoming show tracks a quartet of misfits who dare to defy their era’s stifling conventions, leaning hard into its predecessor’s DNA and offering up a similarly bubbly concoction of comedy, music, and romance. Tell you more, tell you more?

Here’s what you need to know about Grease: Rise of the Pink Ladies:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will viewers compare to those for other high school-based series?
Very similar. We’re predicting an audience that’s mostly female (62%) and leans younger (57% under age 30), similar to fellow teen musicals High School Musical: The Musical: The Series and Glee as well as popular music-less shows like Never Have I EverRiverdale, and Degrassi: The Next Generation (though the original broadcast audiences for Glee and Riverdale do skew older thanks to the medium).

Why will viewers want to watch this series?
For the uplifting Female Friendships (115). The show’s main theme is one of Female Empowerment (128) as it follows four Strong Female Characters (117) standing up against the gender inequality and restrictive norms of the mid-1950s. When Jane, Olivia, Cynthia, and Nancy band together to form the Pink Ladies, their charming Joyfulness (129) at finally having a place to belong will make audiences glad they tuned in.

What will help the show earn a second season?
The group’s outcast status. The titular Pink Ladies are Rebels (125) within their carefully ordered high school world, dabbling in frowned-up Fun & Games (117) like drag racing and uniting around the Pink Lady pledge: to look cool, act cool, and be cool at all times. The show’s focus on the ups and downs of their Teen Life (123) and attempts to push back against the system will provide a story engine that can easily run for multiple seasons.

Where does the music fit in?
It makes the series bingeworthy. Rise of the Pink Ladies boasts a whopping 31 new original songs in its first 10-episode season, and the catchy moments of Song & Dance (122) taking place within the Rydell High School Setting (116) are arguably the show’s most important link to its film predecessor (IP Extension, 111). All will keep viewers watching.

What kind of emotional experience should viewers expect?
A mirror to the highs and lows of being a teenager. The show incorporates everything from Ecstasy (120) and Disapproval (120) to Anticipation (120) and Serenity (120) as the Ladies pursue their primary desires of high school Romance (120)Social Contact (120)Independence (120) and, ultimately, Acceptance (117), all key parts of growing up.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Shazam! Fury of the Gods Brings Bigger, Badder Villains

The newest film in the DC Universe will be releasing next month as the sequel to the wildly successful 2019 title Shazam! The franchise’s most family-friendly crusader, Shazam! tells the story of 15-year-old Billy Batson, an unhappy foster teen granted godlike powers by an ancient wizard; by simply uttering his alterego’s name, he gains the ability to transform into an adult superhero and  save the world. This new movie continues his adventures as he fights alongside his team of similarly supercharged foster siblings against a newer, scarier set of villains.

Here’s what you need to know about Shazam! Fury of the Gods:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the same Shazam! audience show up for the sequel?
Yes. We’re predicting that Fury of the Gods will be as broadly appealing as the first movie, luring in both the male-skewing DC fanbase as well as the family crowd with kids and their parents. Our model suggests that demand will be highest for boys under 18 (148), with men 18-29 (141) right behind.

Why will moviegoers want to buy tickets?
Thrilling action. The Fury of the Gods trailers showcase the same elements that attracted viewers to the original Shazam! (Superhero Adventures, 117; Super Powers, 113; Fighting Crime, 112) but on a broader scale now that teen Billy Batson has learned to fully use his special powers. This time, Mass Destruction (139) is on order within the iconic New York Cityscape (126), with cars, buildings, and other immense objects–and Shazam himself–crashing, Falling (123), and generally causing mayhem.

What makes Shazam so likable?
His emotional depth. Of course, Batson’s one-word transformation into his high-powered alterego (Superhero Suit, 134) and manipulation of The Living Lightning (116) (among other cool abilities) continue to be audience highlights. But before he can save the day, our hero must overcome crippling Self-Doubt (114) as he struggles to find his place in a world with Batman, Aquaman, and other impressive megastars. (Just as in the first movie, fans will undoubtedly appreciate the larger DC Universe (133) references.)

What will set Fury of the Gods apart from its predecessor?
Bigger, badder villains. In the second film, Shazam must face off against the Daughters of Atlas, a trio of fearsome Female Supervillains (131) who want to steal his powers and are willing to destroy the world in the process. On their side is a veritable army of supernatural monsters, including a massive, formidable Dragon (115) that threatens to crush Shazam himself.

What makes Shazam unique as a superhero?
His supercharged Foster Siblings (110). Unlike Batman and Aquaman, Shazam fights with a team, and it’s this group of teens-turned-adult-superheroes that makes the franchise stand out. Shazam himself granted them powers by sharing his own, and the unbreakable bond forged among this adopted clan both sets up the movie’s family-friendly themes and serves as its primary driver of freshness.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Hello Tomorrow!’s Quirky Dramedy Shoots for the Moon

Following the success of its alt-history astronaut drama For All Mankind, this Friday Apple TV+ will be releasing a new sci-fi dramedy that also understands the intoxicating lure of outer space. Set in a 1950s retro-future world reminiscent of Disney’s Tomorrowland, the series stars Billy Crudup as a talented, ambitious salesman promising desperate customers a bigger, brighter future through his signature product: timeshares on the moon.

Here’s what you need to know about Hello Tomorrow!:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this slick, sparkly dramedy?
Thanks to the show’s high-tech setting, we’re predicting an audience that will skew mostly male (62%) and mostly older (64% aged 30+). These demos mirror those of other quirky Apple series featuring a real-world setting with a sci-fi twist (SeveranceFor All Mankind).

What will be the show’s biggest draw?
Its cool Sci-Fi (121) tech. Viewers will be drawn in by the stylized, futuristic Gizmos & Technology (160) that are part of everyday life in this reality, from hovercrafts and robot bartenders to jet packs and automated dog walkers. The Space Setting (152) and populist Space Travel (136)–the main selling points for the lunar timeshares–will also prove quite sticky. All are key drivers for both ratings and bingeability.

What will keep viewers watching?
A desire to find out the truth. Though Crudup’s salesman Jack appears honorable and sincere, the timeshares–and Jack himself–are not everything they seem, and hints of darkness swirl underneath. The possibility that it’s all a Scam (130) and that Jack is swindling vulnerable people (Betrayal, 118) looms large, as the magnitude of their investment (Life Changing Decision, 120) could mean a ruined future; the high stakes and tantalizing glimpses behind the facade will keep audiences glued to their seats.

What will spur online chatter?
The slow-trickle reveals. The roller coaster of emotions linked to social buzz, including Disapproval (118)Annoyance (118), Surprise (118)Contempt (118)Loathing (118)Awe (118), and Amazement (118), suggests viewers will be stunned and scandalized when the truth comes out and want to share their reactions online.

Which aspect of the show will help it land a second season?
The unscrupulous timeshare business. Hello Tomorrow!’s scrutiny of the potentially unethical company at its center (A Focus on Business, 121), whose controversial sales practices wallow in Moral Ambiguity (114), provides a rich well for its layered storytelling. The ensuing Criminal Investigation (116)–as well as the push-pull between Jack’s sincere, unshakeable Idealism (114) and his customers’ angry desire for Vengeance (114)–can help drive the story past season one.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Daisy Jones & the Six Hits All the Right Notes

Coming to Amazon Prime next month is a hotly anticipated new limited series based on the New York Times bestselling novel by author Taylor Jenkins Reid. The show outlines the rise and fall of a fictional 1970s rock band partly inspired by Fleetwood Mac, with lead singer Daisy–played by Elvis Presley’s real-life granddaughter–vaguely channeling Stevie Nicks.

Here’s what you need to know about Daisy Jones & the Six:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this new limited series?
We’re predicting that the audience will lean female (59%) and skew mostly older (60% aged 30+). Compared to previous music-based series, this viewership is less markedly female than those that reveled in a more dramatic, soapier tone (like NashvilleMonarch, and Star), and less male than those that fell more into the comedy camp (like Flight of the Conchords and Roadies).

What type of storytelling will Daisy Jones be presenting?
Behind the Music-style documentary. Though the band is completely fictional, the series follows the hallmarks of the typical nonfiction musical group biopic, relying on flashbacks to tell the story and using present-day interviews with the singers reflecting on their experiences as a framing device. The show ticks the boxes for the Music (142)Biography (125), and History (118) genres.

How does the show’s social tracking look?
It’s high. The levels of online chatter that accompanied both the December release date announcement and the January teaser trailer drop maxed out our social buzz meter (hitting a high of 160). The fact that the show’s source material is already quite popular is undoubtedly contributing to the audience’s sense of anticipation (Based on a Book, 119).

What will get viewers to tune in?
The drama of the characters’ relationships. The tight-knit yet dysfunctional band of the title is rife with Emotional Turmoil (125) and Friendship Conflict (160), and core members are engaged in a turbulent Romantic Relationship (151). Their Passion (126)–both for the music and each other–could derail the group’s trajectory, but who better than Daisy Jones, Strong Female Protagonist (154), to steer the ship and wow the crowds (and the real-life audience).

What will make the show bingeworthy?
The music. Original rock songs performed by the cast–the actors took vocal lessons and played their own instruments–are integrated throughout, and viewers will lean forward to follow such Gifted with Talent (114) characters as well as the tumultuous ‘70s Music Industry (120) scene that they take by storm.

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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Your Place or Mine Is this Season’s Star-driven RomCom

Just in time for Valentine’s Day comes Netflix’s buzzy new romantic comedy that sees two stalwarts of the genre working together for the first time. From the writer of rom-com classics The Devil Wears Prada27 Dresses, and Morning Glory, the film stars Reese Witherspoon and Ashton Kutcher as two long-distance best friends who trade lives for a week. Peter takes care of Debbie’s teenage son in Los Angeles and Debbie finds new love in Peter’s New York. Ultimately, this trade-off sparks growth, connection, and a final realization of the feelings the pair have always harbored for each other.

Here’s what you need to know about Your Place or Mine:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in to check out this new movie?
Women. We’re predicting a heavily female audience with demand greatest among women 18-54 (123-128), numbers in line with the overall rom-com genre where adult characters take the lead. (Teen girls will likely show softer interest thanks to the lack of teenage protagonists.)

What is Your Place or Mine’s most important driver of demand?
The irresistible comfort of a familiar story. Above all, viewers will be drawn to the film’s Classic Rom-Com (160) trappings, leaning into the standard hallmarks of the genre that serve up the warm, fuzzy feelings they crave: the Awkward & Funny Moments (136) that inject humor and relatability; the inevitable Love Triangle (127) with an unlucky third party; and the climax of Learning the Truth (116) where the characters at long last discover their own feelings for each other. In these types of movies, it’s not the destination but rather the journey that’s important, and audiences will delight in watching the lead couple fumble their way toward each other for a final onscreen kiss.

What else is key for pulling in viewers?
The film’s sticky premise. The set-up of Your Place or Mine creates a compelling scenario ripe for character growth and ultimate audience satisfaction, as two protagonists with opposing personalities and lifestyles migrate toward each other and eventually meet in the middle. The Complicated Relationship (145) between Debbie and Peter–a long-lived, long-distance friendship that blurs the lines between platonic and romantic–makes their decision to Switch Places (141) and live each other’s lives for a week all the juicier, and the fact that they’re coming from opposite perspectives–Debbie’s an uptight Single Mother (139) to a teenage son, while Peter’s an impulsive swinging bachelor–amps up the drama. All are important drivers of demand.

What will set this film apart from other rom-com classics?
The quirks of the central exchange. More specifically, the focus on Debbie’s POV (119) as she delights in a number of revelations (new city, new fling, old friend turned lover) in middle-age, broadens her perspective, and opens herself up to new experiences is a top driver of freshness, as are the two swapped Wingwomen (116) (Tig Notaro, Zoë Chao) who step in to help each character acclimate to their temporary new life. The fact that Debbie and Peter have maintained a successful Long-Distance Friendship (112) for twenty years via video calling and other technology also makes the film feel modern and up-to-date.

What’s driving the current social buzz?
The cast and the release date. Potential viewers are largely tweeting about the involvement of popular leads Witherspoon and Kutcher, with many excited to see them return to the rom-com format, as well as the film’s well-timed arrival during the Valentine’s Day season.

What is Vault AI?

WATCH this 3min video to find out 

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: White House Plumbers Plunges Humor Into Watergate Scandal

HBO will revisit Richard Nixon’s 1972 Watergate scandal in its anticipated new five-part limited series premiering in late March. From the showrunner of Veep and a producer of Succession, the show comedically turns the spotlight away from Nixon and onto his core operatives E. Howard Hunt (Woody Harrelson) and G. Gordon Liddy (Justin Theroux), the masterminds behind the ill-conceived plot that accidentally doomed the Presidency they were trying to protect.

Here’s what you need to know about White House Plumbers:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this political dramedy?
Older men. We’re anticipating a male-skewing audience (56%) that leans heavily 35+ (94%, with 69% aged 55+), numbers nearly identical to cable’s other recent Watergate miniseries (Starz’s Gaslit, at 54% male / 93% aged 35+) but considerably more masculine than the creators’ previous efforts for HBO (Veep, at 51% male, and Succession, at 50% male).

What type of story will White House Plumbers be telling?
A humorous take on a real-world felony. Because of its deep dive into the historical record, this series ticks the boxes for Crime (122)History (122)Biography (120), and Drama (115), but both its ratings and watchability will get a considerable boost from its inclusion of Political (160) and Satirical Humor (117) derived from the foolhardy figures at its center.

Which element of the story will most drive ratings?
A new angle on the Watergate scandal. The show’s fusion of sharp comedy with the national drama of Committing a Crime (160) so culturally significant will make the 70’s-set show feel both fresh and modern. The series will revel in the fact that, thanks to their warped and Difficult Workplace (131)–campaign staffers were expected to do anything and everything to get Nixon reelected–Liddy and Hunt thought that breaking into the now-infamous Watergate hotel to spy on the DNC was a good idea.

What will make this limited series bingeworthy?
The audacity of the politics involved. Viewers will lean in to see the insane-but-true reality of Nixon’s 1972 presidential campaign (Political Life, 157) as well as his administration’s spiral into Conspiracy & Cover Ups (133) after the Watergate plot began to unravel. The general fact that the show is Based on a True Story (107) adds to the appeal, but it’s the specific details of the events in question that will really excite audiences.

What will viewers be talking about?
The dynamic duo of absurd political masterminds. The Teamwork (135) between Hunt and Liddy as partners on Nixon’s Special Investigations Unit–a White House team tasked with plugging information leaks that would make the president look bad–and in the planning of the Watergate scheme will be the show’s top driver of social buzz. The stacked cast–featuring names like Judy Greer, Lena Headey, Kiernan Shipka, Domhnall Gleeson, and Kathleen Turner in addition to Harrelson and Theroux–won’t hurt either.

What is Vault AI?

WATCH this 3min video to find out 

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: Gotham Knights’ Unlikely Friendships Bring New Superhero Dynamics

Now that The CW has officially changed hands, new owner Nexstar has been heavily paring down its scripted slate, including canceling nearly all of its previously-existing DC Universe series. This change in direction makes the March premiere of its newest superhero title all the more notable, and if the network is going to take a chance on a caped crusader, Batman and his Gotham City legacy is a pretty good bet to make. The show kicks off with Bruce Wayne’s murder and follows the dubious alliance forged between his rebellious son and the children of his mortal enemies to prove their own innocence in the slaying; at the same time, they must protect their desperate city from a crime spree free-for-all in the wake of Batman’s demise. Here’s what you need to know about Gotham Knights:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How will the Gotham Knights audience compare to those of The CW’s previous DC series?
It will be very similar. We’re predicting that this new series will lean female (59%), a profile nearly identical to the viewers for ArrowSuperman & LoisBatwomanSupergirl, and Naomi. (The Flash and Legends of Tomorrow, on the other hand, both achieved a closer gender parity.)

Which aspect of the show will most attract audiences?
The improbable team-up. The Unlikely Friendship (146) that forms between Batman’s adopted son Turner and the children of the Joker, Cluemaster, and Lincoln March, among others, will blur the lines between Good vs Evil (147) and create a compellingly unique dynamic that will invite viewers in. As these mismatched teens work together (Teamwork, 137) to sate their desires for Vengeance (117) and Power (137) and Search for the Truth (153) behind the Caped Crusader’s murder, they will ultimately transform from bratty, self-centered outcasts into a true Family (115) of vigilantes striving for justice.

How important is the show’s association with DC Comics?
Crucial for bingeability. Gotham Knights’ connection to the broader DC Universe (149), driven by its multiple Gotham City-based Superhero Protagonists (132) boasting direct links to big-name characters like Batman and the Joker, is the show’s #1 driver for keeping viewers engaged. Superman & Lois, The CW’s other current series featuring the other of the comic brand’s all-time biggest superheroes, depends similarly heavily on its DC association.

What will help Gotham Knights secure a second season?
The mystery of Batman’s murder. The ongoing Criminal Investigation (132) and the maddening situation of the Accused But Innocent (124) teens (they were framed!) will help drive the story engine forward; audiences will want to stay tuned to learn who or what finally extinguished the Dark Knight. At the same time, the Grief (120)Sadness (120), and finally Acceptance (120) accompanying his death will provide an emotional throughline across the seasons.

What’s the impact of the show’s aged-down protagonists?
Greater social buzz. The CW’s decision to focus on teenage characters instead of the more familiar adults within Batman’s world will make the series fit right in on the network home of teen-focused shows like Riverdale, and their younger-skewing concerns–throwing parties at their parents’ houses, rejecting adult authority, flirting and bullying (Teen Life, 125)–create Gotham Knights’ top driver of online chatter.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Shyamalan’s Knock at the Cabin Brings Terror & Thrills

Auteur director M. Night Shyamalan’s latest thriller-with-a-twist will be releasing theatrically via Universal Pictures in early February, and its gripping set-up has already fueled considerable social buzz. In this new tale–his first R-rated film since 2008’s The Happening–a family of three on an idyllic wilderness vacation is taken hostage by four armed strangers demanding the impossible: choose a family member to sacrifice to avert an impending apocalypse. Here’s what you need to know about Knock at the Cabin:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be buying tickets?
We’re predicting a theatrical audience that leans male (54%) and skews heavily older (68% aged 30+). Shyamalan’s niche is horror thrillers, but he casts a wide net when it comes to audience: his recent films OldGlass, and Split all skew younger than Knock at the Cabin and lean more female (barring Glass, which also leans male 54%).

What type of movie should viewers expect?
A suspenseful nail-biter that makes them think. In keeping with the director’s typical oeuvre, Knock at the Cabin is a Horror (135)Thriller (124) with elements of Sci-Fi (118) and Mystery (118), the latter teasing the audience about the true nature of the existential threat (is the apocalypse real or are the strangers crazy?). The intense Emotional Rollercoaster (114) that ensues will play into audience demand and keep viewers on the edge of their seats.

Which aspect of the film’s high concept is its biggest draw?
The mysterious Armed Strangers (140). The four crazed, desperate people who force their way into the cabin and hold the family hostage (Breaking and Entering, 116) set up the film’s sticky central conceit, and audiences already want to know more about them. Who they are, where they came from, and why they were chosen as apocalyptic messengers will determine the family’s ultimate chances of survival (Life in Danger, 117). At the same time, the Scared Daughter (125) under attack with her fathers ups the movie’s emotional stakes and provides an even greater obstacle for the strangers’ mission: would they really hurt a little girl?

What will make Knock at the Cabin stand out from previous M. Night Shyamalan movies?
The family’s Impossible Decision (136). The trio are forced to choose between saving their loved ones and saving the world, and the gut-wrenching sacrifice as well as the moral ambiguity wrapped up in their forced ultimatum is the film’s primary driver of freshness. Additionally, the Diversity (132) built into the casting–the characters represent a wide range of types and ethnicities, including the LGBTQ+ family–helps the film feel modern, a concern especially important to female viewers.

What are people talking about?
Its high concept and pedigree. The family’s impossible choice is driving many tweets and online comments in the run-up to the movie’s release, with potential viewers discussing what they themselves would do in a similar situation. Fans are also leaning into the cast (most notably Dave Bautista) and speculating about the expected twist given its M. Night Shyamalan connection. However, while the director’s brand (IP Extension, 99) helps to generate buzz, it’s the sticky plot specifics that will actually drive demand and convince theatergoers to buy tickets.

What is Vault AI?

WATCH this 3min video to find out 

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

Rapid Insights: The Business of Thrills and Chills

Next month, Amazon Prime will be releasing a compelling new pitch-black comedy-thriller starring two-time Oscar winner Christoph Waltz. Waltz plays Regus Patoff, a creepy, diabolical consultant hired by a struggling gaming company to improve their business practices; the more Patoff becomes embedded within the company, the more power and control he gains, until the once-normal workplace becomes a truly terrifying and dangerous place. Here’s what you need to know about The Consultant:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in?
A fairly balanced audience. Viewership is predicted to lean only slightly male (52% male / 48% female), with a roughly even distribution between key adult age brackets (about 30% each for 18-29, 30-44, and 45+). In contrast, similar dark comedy-thrillers Severance and Barry leaned more heavily male, while Dead to Me and The Woman in the House Across the Street from the Girl in the Window skewed female, and all appealed to a slightly older crowd.

What type of series is The Consultant?
A biting workplace satire. The show leverages dark, Twisted Humor (160), cruel irony, and sarcasm to comment on the often-toxic modern relationship between boss and employee, a tack that will captivate audiences and drive bingeability. At the same time, the humor is supported with elements of a psychological Thriller (114), a potentially supernatural Sci-Fi (120) Mystery (117), and just a twinge of Horror (107).

What’s the show’s biggest draw?
Its Focus on Business (144). The Consultant’s foreboding, office-centric narrative explores dysfunctional Workplace Dynamics (124) and Co-Worker Relationships (117) evolving within an extremely Difficult Workplace (149) as consultant Patoff becomes increasingly tyrannical and manipulative and gains control over the entire gaming company. Though intended as a gross exaggeration, this set-up will nevertheless prove uncomfortably familiar to many viewers, propelling both ratings and longevity.

What will keep audiences hooked?
The employees’ predicament. As his bizarre actions ramp up, Patoff falls Under increased Suspicion (140) for having a dangerous hidden agenda (was that actually a body he just convinced an underling to hide?), and the company workers face a stark Moral Dilemma (127) in choosing between their livelihoods and their integrity. Their compelling struggle will both contribute to the show’s bingeability and drive its social buzz.

What type of emotional experience will audiences find most compelling?
A hatred for Patoff. Viewer engagement will be directly tied to the levels of Disapproval (127)Anger (127)Loathing (127), and Contempt (127) inspired by the tyrannical consultant, along with a thrilling sense of Apprehension (127) surrounding his ultimate agenda.

What is Vault AI?

WATCH this 3min video to find out 

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

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