Rapid Insights: The Walking Dead: The Ones Who Live

This Sunday, AMC premieres its much anticipated limited-event series that will further expand the world of The Walking Dead. The spin-off features the return of Rick (Andrew Lincoln) and Michonne (Danai Gurira), two fan-favorite characters who left the original show several seasons before it ended, and audiences are clamoring to finally learn their fates.

Here’s what you need to know about The Walking Dead: The Ones Who Live:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the same Walking Dead audience be tuning in for this spin-off? 
Yes. We’re predicting that viewers will lean male (54%) and skew mostly older,  a profile in line with the other two most recent franchise extensions (Dead City and Daryl Dixon). These offshoots are, however, slightly more male than The Walking Dead proved to be in its early seasons (51% male).

What does The Ones Who Live have in common with the other TWD series?
Suspense and action. The #1 ratings driver for The Ones Who Live is the pervasive sense of risk and danger faced by its protagonists (Life in Danger, 134), a key element that also propelled interest in its sister shows. This new installment similarly leverages the franchise’s Distinctly Realized World (120) of post-apocalyptic chaos and its widespread Bloody Violence (120) that’s directed toward zombies and humans alike. These IP connections (IP Extension, 118) are also an important factor in the show’s bingeability.

What makes The Ones Who Live unique?
It shows that love conquers all. Rather than following a pair of enemies (Dead City), a loner (Daryl Dixon), or an entire mismatched group (Fear the Walking DeadThe Walking Dead: World Beyond), this franchise spin-off instead traces a married couple desperate to find each other after years of separation. The original The Walking Dead remained mum on the fates of both Rick and Michonne after the beloved characters departed the main storyline; The Ones Who Live will finally fill in the gaps, letting viewers in on what happened to each hero in the interim (Personal Backstory, 130) and offering up an Inspirational Story (127) of two survivors driven by Love (119) and Anticipation (119).

What’s standing in the protagonists’ way?
A powerful settlement with a sizable army. Rick has been living in a closed-off militaristic community all this time, and to reunite with wife Michonne, they both must fight to get past its vast Military Operation (149) with countless reserves of soldiers out for blood. This armed forces aspect of the story is the show’s top source of bingeability and is also unique within the Walking Dead franchise; rather than sharing this driver with Dead City or Daryl Dixon, The Ones Who Live instead keeps company here with historical war epics like Masters of the Air, modern political dramas like Fauda, and broader-scale sci-fi sagas like Star Wars: The Clone Wars and Falling Skies.

How does this main storyline play into the show’s ratings?
It pulls viewers in through the protagonists’ desires. In The Ones Who Live, both Rick and Michonne–and, by extension, audiences–are driven to learn the fate of the other (Curiosity, 123) so that they may finally reunite (Social Contact, 121) and reignite their missing love (Romance, 119; Family, 119). At the same time, they must fight against a powerful community to secure Rick’s freedom and their own future (Power, 119; Order, 119). Viewers will tune in eager to discover whether the pair is ultimately successful.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Love Is Blind Tests the Strength of Love Unseen

Just in time for Valentine’s Day, Netflix is releasing the first batch of episodes for Season 6 of its incredibly popular reality dating show. Hosted by Nick and Vanessa Lachey, the series features 30 singles looking for love–this season, they’re all from Charlotte, North Carolina–and has earned considerable buzz since its 2020 premiere.

Here’s what you need to know about Love Is Blind:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been watching this can’t-look-away series? 
Older women. We’re seeing an audience that’s heavily female (73%) and mostly older (63% aged 30+), a gender skew that’s very much in line with other popular reality dating shows such as The Bachelor, Married at First Sight, 90 Day Fiancé, Temptation Island, Love Island, and Bachelor in Paradise. Thanks to trends in streaming, however, Love Is Blind lands a bit younger than its linear-based counterparts (which run 80-91% aged 35+).

Why did so many viewers tune in for the show’s first season?
The high-concept matchmaking. On Love Is Blind, contestants are kept in separate rooms as they get to know each other; they can chat via speaker but are not allowed visuals and only meet face-to-face at the end. This means that players must make some Tough Decisions (127) in who they choose to pursue, judging chemistry (Romantic Tension, 119)Falling in Love (123), and potentially becoming engaged all sight-unseen. It is this process of blind pairing that has been driving the series’ stellar ratings since the beginning.

What sets the show apart from other reality dating series?
The moment of truth. Love Is Blind’s unique set-up builds to a nail-biting climax as the newly-engaged couples are finally allowed to see each other and test-drive coupledom at a resort retreat. The opportunity to see their favorite contestants trying to make it work in the real world (Married Life, 131)–as well as the chance that someone might turn tail and run (Broken Engagement, 145)–creates a singular draw for Love Is Blind that’s missing in shows focused solely on matchmaking (The Bachelor, The Bachelorette), physical attraction (Love Island, Too Hot to Handle, Bachelor in Paradise), or pre-paired couples (Married at First Sight, 90 Day Fiancé). These elements also make the show eminently bingeable.

What has kept the show running for what’s about to be six successful seasons?
Conflict. Once the couples have paired off and met each other, they’re launched into a trial run of life together, and the tensions that arise as they navigate their brand-new relationships (Romantic Conflict, 121), meet each other’s families (Family Conflict, 120), and plan their own weddings (Wedding Event, 119) drive the show’s longevity and keep viewers coming back season after season.

What’s making the international versions of this series so popular?
The addictive ups and downs. The Love Is Blind format has been successfully localized for both Brazil and Japan, and in those markets, the #1 driver of engagement is the Emotional Roller Coaster (both 160) viewing experience. Japanese and Brazilian audiences are right there alongside the contestants as they face the intense highs of love and the crushing lows of rejection.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Mr. & Mrs. Smith Explodes with Action & Emotion

Last Friday, Amazon Prime released the full first season of its buzzy new spy-action-dramedy that’s also a reimagining of the 2005 Brad Pitt/Angelina Jolie film of the same name. This series-length version stars Donald Glover and Maya Erskine as fellow spies thrust together into a cover-story marriage that ultimately becomes real.

Here’s what you need to know about Mr. & Mrs. Smith:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been watching this inventive new series? 
We’re seeing an audience that leans male (56%) and is heavily older (71% aged 30+), a bit of a departure from writer Glover’s previous female-leaning series (AtlantaSwarm). Instead, Mr. & Mrs. Smith straddles the line between more male-heavy action-based thrillers (Citadel24The Old Man, Jack Ryan, all 62-64% male) and female-skewing spy dramas with relationship elements (The Americans, Homeland, Killing Eve, ChuckAlias, all 50-59% female).
How is this series different from the earlier movie?
It flips the premise. In the Pitt-Jolie film, a staid, boring married couple are actually highly-trained spies ordered to assassinate each other; in the show, the titular couple begin as newly-hired agents directed to act as husband and wife as a plausible cover. The Romantic Relationship (116) that develops between them–as well as hints of the pair’s previously Troubled Pasts (113)–drive longevity for the series, providing an emotional story engine for future seasons.
Why are viewers tuning in?
For the action. Though the series emphasizes (and deconstructs) the pair’s evolving relationship, it’s actually the heightened, Stylized Action & Violence (160) and guns a’blazing firepower (Gun Violence, 141) that audiences most want to see–and coincidentally, the elements that Mr. & Mrs. Smith the series has most in common with its theatrical predecessor (IP Extension, 118).
What type of viewing experience are audiences anticipating?
An intense one. The spy thriller aspects of the show (Scary Situations, 127; Race Against Time, 124) are also what’s propelling its emotional engagement, with viewers looking for a sense of Surprise (120)Terror (116)Fear (112), and Vigilance (112) to keep them on the edge of their seats. In contrast, emotions surrounding the Smiths’ marriage as they bicker (Disapproval, 90), fight (Anger, 105), and fall in love (Love, 87) are less compelling.
What keeps viewers watching?
The characters. In addition to the general spy missions (Espionage, 124), Erskine’s prickly, quirky, Strong Female Character (137) in need of A New Beginning (117) as well as the cast’s overall Cultural Diversity (110) are propelling the show’s bingeability.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Masters of the Air Lifts WWII Drama to New Heights

Apple TV+ just premiered a buzzy new World War II-based miniseries from the producers of Band of Brothers and The Pacific (including Tom Hanks and Steven Spielberg) that serves as an effective companion piece. Starring recent Oscar nominees Austin Butler and Barry Keoghan, this new nine-part show follows a real-life aerial unit within the US Army Air Forces–nicknamed the “Bloody Hundredth” because of heavy combat losses–that heroically fought the Nazis in the skies over Europe.

Here’s what you need to know about Masters of the Air:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s the main audience for this war-based action-drama? 
Older men. We’re seeing a viewership that runs heavily male (72%) and heavily older (76% aged 30+), thanks both to its War (135)Action (125) focus and online rollout. In contrast, The Pacific–which premiered when streaming was still nascent (2010)–and Band of Brothers–which predates streaming entirely (2001)–saw a more tempered gender skew (both 63% male) but a more extreme shift in age (both 94% age 35+), both due to past trends in linear cable viewing.

How does Masters of the Air compare to those previous miniseries?
It has a different emotional focus. In capturing the US Army Air Forces’ daring maneuvers in the above-ground battlefield over Europe, Masters lends its audience a sense of Awe (150) and Amazement (150) from breathtaking aerial fight sequences and impressive pinpoint aerobatics. While Band of Brothers similarly puts viewers right in the action, it takes a more visceral approach, leaning into a sense of chaos, Fear (124), and Anger (121) within a tension-filled ground assault of Army paratroopers. Meanwhile, The Pacific highlights the brutality of the Pacific Theater for three different regiments in the US Marine Corps, putting Disgust (144) and Grief (141) front and center and dwelling on the losses and casualties. In spite of these variations, however, all three series also showcase the ironclad sense of Trust and Love that develops within a brotherhood of soldiers facing a terrifying war.

What specifically about Masters of the Air is drawing people in?
The airmen’s bonds. The brotherhood and Teamwork (160) among the close-knit unit is the show’s #1 ratings driver, and their Bravery (136) and pluck (Overcoming Adversity, 150) make the characters rootworthy and sympathetic. Viewers are tuning in for the Emotional Rollercoaster (147) of their engagement in the war, with the glorious highs of their wins and the devastating lows of their losses, all faced as a team.

What will keep viewers watching throughout the show’s run?
The military history. The top drivers for Masters of the Air’s bingeability tie directly to its portrayal of real-world Military Operations (132) and aerial Battle Action (117) as well as the fact that it’s Based on a True Story (123) of the “Bloody Hundredth” 100th Bomb Group during WWII. The inspiring Leadership (130) and American Patriotism (130) demonstrated by the airmen as they face truly daunting circumstances will pull audiences into their story.

How does the show’s social buzz look?
It has seen a huge jump. Although Masters’ previous trailer drops caused only small spikes in online chatter (peaking at a promising 117), the premiere of the first episode caused the buzz level to explode and max out our social buzz meter (at 160). Viewers are primarily talking about the soldiers banding together to fight and survive.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

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Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Pokémon Concierge: A Stop-Motion Adventure Beyond Battles

Over the holidays, Netflix released a sweetly soothing stop-motion animated series that wowed audiences thanks to its beautiful visual style and unusual new take on the world of Pokémon. Set at a peaceful island resort, the four-episode first season depicts the cute creatures playing and relaxing under the care of concierge Haru, an anxious young woman learning to unwind herself.

Here’s what you need to know about Pokémon Concierge:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Is Pokémon Concierge only for kids? 
No. While the original Pokémon cartoon series skews heavily toward the younger set (hitting 73% <30), Concierge offers a much broader appeal (54% <30 / 46% 30+). Thanks to its strong Family (133)-oriented elements, the show is likely pulling in kids and their parents watching together, plus long-time franchise fans looking for its uplifting sense of Fantasy (116) Adventure (127) and the chance to see their favorite Pokémon in a new way. Concierge is also much more gender-balanced (at 54% male) than its animated predecessor (67% male).

Why have viewers been tuning in?
For a new take on familiar characters. Rather than portraying Pikachu, Bulbasaur, Eevee, and other Pokémon as merely collect-em-all fighters, Concierge leans into a much calmer and more relaxing side of these Anthropomorphic Animals (160), showing them working and playing within a gorgeous island resort. Haru’s Compassionate (160) connection to the creatures–especially a timid Psyduck–showcases humans and Pokémon living harmoniously as equals in a very soul-satisfying way (Human/non-Human Relationships, 160). This approach diverges notably from the action-led, owner-pet dynamics of the original Pokémon cartoon (and video games).

What type of emotional approach does this show take? 
A sweet one. The series treats its audience to a wealth of positive emotions, including Awe (139)Optimism (139)Love (130)Joy (130), and Serenity (122). Viewers can expect to feel calmed and comforted by spending time at this Pokémon resort.

What will help propel Pokémon Concierge into a second season?
Haru’s character arc. Having lost her boyfriend, a project at work, and her self-confidence, the fretful young woman arrives at the resort badly in need of A New Beginning (138). Throughout the first season, as she stumbles through a number of Awkward & Funny Moments (133), she slowly learns to overcome her anxiety and forge a stronger connection with others, including the island’s adorable furry guests. Haru’s evolution is the top longevity driver for the show and could help shape the storyline for future episodes.

How important is the show’s connection to the Pokémon franchise?
Extremely. The fact that it’s an IP Extension drives both ratings (160) and bingeability (130), and its Distinctly Realized World (127) that taps into pre-existing Pokémon lore is a key reason audiences want to keep watching.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

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Rapid Insights: Ted Continues MacFarlane’s Exploration of the Teddyverse

Last week, Peacock released all seven episodes of its new Seth MacFarlane comedy series about a familiar foul-mouthed teddy bear, and it has already become the streamer’s most-watched original title ever. The show serves as a prequel to the two theatrical films, exploring the relationship between the sentient stuffed bear and his then-teenaged owner John in the early 1990s.

Here’s what you need to know about Ted:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

How does the Ted audience compare to Seth MacFarlane’s previous series? 
It’s younger. We’re seeing a viewership that’s mostly male (65%) and mostly aged <30 (60%) for this new Peacock series. In contrast, online viewership for The Orville skews heavily 30+ (72%), while the animated Family Guy and American Dad! are more age- and gender-balanced.

How does its comedy impact the viewer experience? 
It drives bingeability. Ted leads with its snarky, off-beat sense of humor, and the Awkward Misadventures (134) of gawky teenager John juxtaposed against his adorable companion’s hard-edged Profanity (112) create a hilarious, surreal set-up that keeps audiences glued to their seats. MacFarlane’s other series similarly leverage comedy to engage their viewers, from the Adult (120), Topical Humor (120) of Family Guy and Cringe Comedy (119) of American Dad! to the Satirical Humor (140) and Arrested Development (124) of the comically childish crew on The Orville.

How else is Ted similar to MacFarlane’s other shows?
It centers on family. The series depicts John’s home life with the usual amount of sitcom-style Family Conflict (124), putting the teen, his hot-tempered father, his naive mother, his progressive, college-aged cousin, and bear Ted at occasional odds for laughs. This set-up–particularly with a verbal, non-human dependent–is most clearly echoed in the family-focused Family Guy (Family Disagreements, 136; Family Dysfunction, 128) and American Dad! (Family Values, 136; Family Life, 135), but even The Orville picks up similar dynamics among the ‘found family’ of a spaceship crew (Co-Worker Relationships, 143).

Why else are viewers tuning in?
For the human-bear relationship. In a case of ‘the blind leading the blind,’ teddy bear Ted attempts to guide John into adulthood without any sense of direction himself, leading to both Heated Arguments (133) as Ted ruins John’s social life but also a sweet Camaraderie (129) as Ted acts as a supportive companion. Both are key ratings drivers for the series.

What’s driving the online buzz for Ted?
Its exploration of Teen Life (115). In addition to showing John’s family, the series follows him to school (School Setting, 111) and chronicles his attempts–both helped and hindered by Ted–to fit in with his peers, ultimately creating an offbeat Coming of Age (120) story that viewers want to talk about. Family Guy sees a similar impact from its own partial focus on Chris and Meg’s adolescence (Teen Life, 129).

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Demons and Saviors Docuseries Explores the Case of the “Poltergeist Girl”

We’re taking a look back at a gritty true crime docuseries. The Hulu three-part limited series explores the life of Christina Boyer, a woman dubbed the “poltergeist girl” as a child who was later imprisoned for murdering her three-year-old daughter.

Here’s what you need to know about Demons and Saviors:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been streaming this docuseries?
We’re seeing an audience that’s mostly female (64%) and mostly older (68% aged 30+). This viewership profile is more heavily skewed than many other murder-based streaming true crime documentaries; shows like Crime Scene: The Vanishing at the Cecil Hotel, Tiger King, Catching Killers, The Devil Next Door, and The Trials of Gabriel Fernandez are all either gender-balanced or lean male.

Why have viewers been tuning in?
To learn the sad truth about her childhood. When she was 14, Christina made national headlines for her purported telekinetic abilities as strange, unnerving events–lights flashing, an unplugged TV turning on, a telephone flying through the air–began occurring around her home. However, as the series reveals, the abilities were a hoax, the result of a tragically abusive Foster Family (125) piled atop Childhood Trauma (145). It’s the devastating reality of her situation that’s pulling in sympathetic viewers and driving both ratings and bingeability–much more so than the supposed Supernatural Forces (107) she was allegedly channeling.

Where does the true crime come in?
It’s a secondary driver. The bulk of the show focuses on the Murder (124) of three-year-old Amber Boyer and the conviction of her mother Christina (Murder Suspect, 125), laying out the circumstances of the horrible crime. The filmmakers’ approach is one of Searching for the Truth (118); they interview Christina herself as well as a host of individuals on the periphery who offer varying interpretations of her story. Viewers appreciate the chance to weigh the evidence and decide for themselves about Christina’s guilt–the main desire driving tune-in is Curiosity (125).

What type of experience are audiences looking for?
Surprisingly, an Optimistic (125) one. Though the series focuses on a number of sad and tragic events, the top-ranked emotions driving its ratings are all positive: Awe (125), Amazement (125), Joy (125), Trust (125). As the series delves into questions around Christina’s guilt–she has always maintained her innocence, though she’s been in jail for thirty years–viewers are seemingly looking toward hope for her future.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: The Continental Brings Big John Wick Action to the Small Screen

The wildly successful John Wick film franchise has expanded to the small screen with the release of Peacock’s buzzy new three-episode event series, the finale of which arrives on Friday. Starring Mel Gibson and Colin Woodell, the action-thriller show serves as a prequel to the movies and explores the origins of their centerpiece ‘hotel for assassins’ in 1970s New York.

Here’s what you need to know about The Continental: From the World of John Wick:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s tuning in for this John Wick spin-off?
We’re seeing a mostly male (69%), mostly older (61% aged 30+) audience, a viewership profile roughly similar to the franchise’s four theatrical films. This makes the series notably more male but also notably younger than other recent action-heavy streaming shows like Terminal List, Citadel, Special Ops: Lioness, Jack Ryan, The Night Agent, and Rabbit Hole (collectively, 52-66% male and 67-74% aged 30+).

How important is the John Wick franchise in driving viewership?
Very. The show’s links to John Wick lore–it depicts an earlier era of the films’ famed Continental Hotel and a decades-younger version of a central character–help its bingeability (IP Extension, 134) and contribute to its social buzz (117). In addition, the thrillingly over-the-top, Stylized Action & Violence (134) that the films are known for is the series’ top ratings driver.

What are the stickiest story ideas for audiences?
The Power Struggle (135) between rival organizations. After his estranged brother steals a valuable piece of equipment, (relatively) innocent protagonist Winston Scott becomes caught up in a violent clash between two ruthless bodies of assassins, putting his Life in Danger (126); he assembles his own team of hitmen (Teamwork, 113) to fight back with a vengeance (Seeking Revenge, 112). All are key drivers of viewership. In addition, the show’s Distinctly Realized World (118), where assassins are the norm and the rules of society don’t apply, and its 1970s NYC Setting (118) help create a vividly compelling viewing experience.

How is the show’s level of online chatter?
Strong. The series maxed out our social buzz meter (at 160) with its first episode release two weeks ago and has remained high ever since, a pattern resembling similar action series The Terminal List, Citadel, and Jack Ryan. Viewers are talking and tweeting about The Continental’s wide-ranging guest list of hitmen and assassins from all over the world (Cultural Diversity, 122) as well as its connections to the John Wick movies.

What kind of viewing experience is drawing in viewers?
A visceral one. The Continental’s adrenaline-pumping, shoot-’em-up style of hitman action is leaving audiences on the edge of their seats and reveling in emotions like Awe (120)Fear (120), and Surprise (114) as they watch the assassin-on-assassin battles unfold.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: ’23 Emmy Nominations: Outstanding Comedy Series

As we await the Television Academy’s 2023 Emmy Awards celebration–postponed to January this year–we’re continuing our in-depth series focused on the nominees, which takes a closer look at the high-quality shows representing the best of this past year’s TV.

Next up: the category of Outstanding Comedy Series, featuring 5 returning favorites from 2022 plus 3 brand new entrants: ABC’s Abbott Elementary, HBO’s Barry, FX’s The Bear, Amazon Freevee’s Jury Duty, Amazon Prime’s The Marvelous Mrs. Maisel, Hulu’s Only Murders in the Building, Apple TV+’s Ted Lasso, and Netflix’s Wednesday.

Here’s what you need to know about this year’s Comedy race:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Do these comedy standouts appeal to a common audience? 
Not at all. Though all represent variations of the same genre, these shows reach very different sets of viewers. Some are heavily female (The Marvelous Mrs. Maisel, 68%; Only Murders in the Building, 63%), while others are mostly male (Jury Duty, 60%; Barry 57%). Those airing on linear TV skew much older (Abbott Elementary, 87% aged 35+; Barry, 90% aged 35+), while those on streaming are more tempered (The Bear, 62% aged 30+; Jury Duty, 64% aged 30+), and one even leans younger (Wednesday, 53% aged <30).

How important is humor as a ratings driver?
Extremely. For seven of these eight nominees, their jokes, set-ups, and schtick have become hallmarks of their success and are a key reason that so many viewers have been tuning in: the Awkward & Funny Moments (147) and Parody (115) of Abbott Elementary; the Twisted Humor of Barry (124) and Wednesday (135); the Cringe Comedy (160) of Jury Duty; the Feel-Good Humor of Only Murders (148) and Ted Lasso (119); and the sharp stand-up performances (A Subculture Up Close, 160) built into Mrs. Maisel. The lone exception is The Bear, whose appeal rests squarely on its more dramatic aspects.

How have these series distinguished themselves as comedies?
By layering in additional genres. While Abbott Elementary is more of a traditional sitcom, the other entrants in this field may be more accurately described as comedy hybrids, injecting aspects of the Crime (125, Barry)Mystery (134, Only Murders)Sport (137, Ted Lasso), Horror (126, Wednesday), and even Reality (121, The Bear) genres to heighten their impact and make their storytelling even more unique.

What else do these shows have in common?
Unexpected relationships. This particular list of comedies tends to feature mismatched pairs and groupings and mine their differences for humor, from the crime-solving intergenerational trio in Only Murders (Team Up, 142), to the ‘odd couple’ comic and manager in Mrs. Maisel (Female Friendship, 160), to the hitman-turned actor and his struggling classmates in Barry (Unlikely Friendship, 120), to the eclectic group of teachers in Abbott Elementary (Workplace Dynamics, 140). These unusual kinships are top viewership drivers across this year’s comedy nominees.

Do viewers talk about these shows online?
Oh yeah. Every one of these eight nominees has maxed out our social buzz meter (to 160) at some point during their latest season release, with some sustaining this high level of chatter for a month or longer (Only Murders, Ted Lasso, The Bear, Wednesday). They also see spikes around renewal announcements and new trailer drops.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: One Piece, a Rare Success in the Live-Action Anime Genre

On August 31, Netflix released its new live-action adaptation of a beloved classic manga and anime franchise and the show was an undeniable hit, ranking #1 in viewership in 84 countries over its first weekend. Already renewed for a second season, the series follows the fantastical misadventures of an eclectic pirate crew as they scour land and sea to find a fabled lost treasure.

Here’s what you need to know about One Piece:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been watching this wildly successful adaptation?
Males. The One Piece audience is heavily male (69%) and mostly older (63% aged 30+), a near exact match for fellow Netflix live-action anime adaptation Cowboy Bebop. Both have run quite a bit older than the streaming audience for animated anime series like Dragon Ball Super (only 43% aged 30+) and Attack on Titan (only 36%).

Why are so many people tuning in for One Piece?
Its imaginative world and memorably motley crew. The show highlights the hard-won Camaraderie (142) that forms after a band of wacky misfits Team Up (142) under the Leadership (134) of novice captain Monkey D. Luffy to become the swashbuckling Straw Hat Pirates. Viewers are rooting for these underdogs to pull together and find the legendary missing treasure, all while navigating a world full of dangerous cutthroats (Piracy, 141), mythical monsters, and superbeings with powers like super speed and telekinetic dismemberment (Life in Danger, 134).

How is One Piece’s social buzz?
Through the roof. Matching its strong viewership, the show has seen a sustained level of online chatter that has maxed out our social buzz meter (at 160) since it was released almost three weeks ago. The popularity of its source material also created considerable ingoing interest: there were big spikes in buzz for the series’ release date announcement as well as each trailer drop. Its viewers are primarily talking and tweeting about the Straw Hat Pirates’ collective treasure hunt (Teamwork, 146) and their earnest captain’s quest to win the title ‘King of the Pirates’ (Ambition & Drive, 138).

What will drive the show’s long-term story arcs?
Interpersonal dynamics. As individuals, the misfits and weirdos in the Straw Hat Pirates represent a range of talents, personalities, and backgrounds (Cultural Diversity, 122), and, deep down, they’re all searching for Family (122) and a sense of belonging. The Unlikely Friendships (120) they form with each other will set the stage for future conflicts and create an evergreen story engine for next season and beyond.

How is One Piece different from Cowboy Bebop?
It’s not quite as intense. Cowboy Bebop–Netflix’s other recent live-action anime adaptation–makes for an obvious point of comparison for One Piece, and both do feature a wacky team-up of unlikely companions (bounty hunters, in the former’s case) on a wide-ranging search for their quarry. However, Cowboy Bebop features a very different storytelling style, leaning into its futuristic Sci-Fi (135) space setting with cool Gizmos & Technology (123) and bringing in viewers with ‘shoot ’em up’ Stylized Action & Violence (116) and a clear-cut fight between the protagonists and the gun-toting villains they’re pursuing (Good vs. Evil, 118). One Piece, on the other hand, focuses on the more absurdly comical Awkward Misadventures (152) of its hapless crew, and its fight sequences take on a more surrealist bent thanks to their captain’s ability to stretch his body like rubber.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

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