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Vault AI will leverage global audience engagement data from Whip Media’s TV Time app to provide AI-powered content and character insights for its clients globally    LOS ANGELES, August 18, 2022 Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, has partnered with Vault AI, a predictive research company […]

Will the House of the Dragon audience mirror that of Game of Thrones? Indeed. Dragon is predicted to lean male (56%), with the linear HBO broadcast skewing heavily older (89% 35+) and HBOMax contributing a slightly younger audience (36% <30). This viewer profile mirrors Game of Thrones almost exactly (as well as fellow medieval fantasy dramas The Witcher and […]

Who will be tuning in? Older women. The audience is predicted to lean female (58%) as well as 30+ (58%), similar to other streaming series with primarily female ensemble casts (Glow, Orange Is the New Black). What crucial core essence will this series share with the movie? Compelling team relationships against a backdrop of broader social change. […]

Who’s the target audience for this new adaptation? Older men. Viewers are predicted to lean male (54%) and skew mostly toward 30+ (62%). Compared to previous Gaiman-adjacent adaptations, however, The Sandman will likely be the most gender-balanced; both American Gods and Good Omens appealed even more solidly to men (57-59%), while the audience for Lucifer–loosely based on a secondary character from The Sandman […]

Who will be the main audience for this film? Older men. Thanks to its mature male star and stylized action, men 30+ are predicted to make up the largest audience segment at 38%. The movie is expected to lean heavily male (62%) and older (62%) overall, creating a demographic profile very similar to Top Gun: Maverick. […]

Who’s the audience for this title? Older women. The Resort’s viewership is predicted to lean female (55%) and skew mostly older (60% aged 30+), similar to the audience for fellow streaming retreat-based drama Nine Perfect Strangers. (Thanks to its cable-focused release strategy, dark comedy White Lotus instead saw an older audience at 90% 35+). Which storyline will be the most important? The flashbacks. […]

What does the core audience look like for this new Resident Evil series? It leans male (58%) and 30+ (53%), with the most prevalent demo predicted to be men 18-44. The show appeals to a slightly younger viewership than similar gaming adaptations The Witcher, Halo, and the animated Resident Evil: Infinite Darkness (58-66% 30+). Why is now a good time for a new entry in […]

How does this show’s audience compare to others in the same genre? It’s younger. As with similarly spooky reality series Ghost Hunters and Ghost Adventures, the Conjuring Kesha audience leans female (59%), but thanks to the latter’s streaming-only platform and Millennial-aged host, its viewers are considerably younger (44% <30) than its cable-based predecessors (only 12-13% <35). What’s the most intriguing aspect […]

Auteur director (and actor) Jordan Peele has found great success in telling Black-focused stories with sharp social commentary by playing with the tropes, suspense, and even humor of the horror genre. His first two films as a director—Get Out and Us—were smash hits, and his newest project, releasing theatrically in late July and starring Daniel Kaluuya (also […]

FX’s newest series made quite the splash with its mid-June debut, emerging as the most-watched cable series premiere since January 2021. Based on the bestselling novel, this dark, gritty spy thriller stars Jeff Bridges as an ex-CIA operative on the run from black-ops assassins and has already been renewed for a second season. Here’s what […]