Rapid Insights: One Piece, a Rare Success in the Live-Action Anime Genre

On August 31, Netflix released its new live-action adaptation of a beloved classic manga and anime franchise and the show was an undeniable hit, ranking #1 in viewership in 84 countries over its first weekend. Already renewed for a second season, the series follows the fantastical misadventures of an eclectic pirate crew as they scour land and sea to find a fabled lost treasure.

Here’s what you need to know about One Piece:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been watching this wildly successful adaptation?
Males. The One Piece audience is heavily male (69%) and mostly older (63% aged 30+), a near exact match for fellow Netflix live-action anime adaptation Cowboy Bebop. Both have run quite a bit older than the streaming audience for animated anime series like Dragon Ball Super (only 43% aged 30+) and Attack on Titan (only 36%).

Why are so many people tuning in for One Piece?
Its imaginative world and memorably motley crew. The show highlights the hard-won Camaraderie (142) that forms after a band of wacky misfits Team Up (142) under the Leadership (134) of novice captain Monkey D. Luffy to become the swashbuckling Straw Hat Pirates. Viewers are rooting for these underdogs to pull together and find the legendary missing treasure, all while navigating a world full of dangerous cutthroats (Piracy, 141), mythical monsters, and superbeings with powers like super speed and telekinetic dismemberment (Life in Danger, 134).

How is One Piece’s social buzz?
Through the roof. Matching its strong viewership, the show has seen a sustained level of online chatter that has maxed out our social buzz meter (at 160) since it was released almost three weeks ago. The popularity of its source material also created considerable ingoing interest: there were big spikes in buzz for the series’ release date announcement as well as each trailer drop. Its viewers are primarily talking and tweeting about the Straw Hat Pirates’ collective treasure hunt (Teamwork, 146) and their earnest captain’s quest to win the title ‘King of the Pirates’ (Ambition & Drive, 138).

What will drive the show’s long-term story arcs?
Interpersonal dynamics. As individuals, the misfits and weirdos in the Straw Hat Pirates represent a range of talents, personalities, and backgrounds (Cultural Diversity, 122), and, deep down, they’re all searching for Family (122) and a sense of belonging. The Unlikely Friendships (120) they form with each other will set the stage for future conflicts and create an evergreen story engine for next season and beyond.

How is One Piece different from Cowboy Bebop?
It’s not quite as intense. Cowboy Bebop–Netflix’s other recent live-action anime adaptation–makes for an obvious point of comparison for One Piece, and both do feature a wacky team-up of unlikely companions (bounty hunters, in the former’s case) on a wide-ranging search for their quarry. However, Cowboy Bebop features a very different storytelling style, leaning into its futuristic Sci-Fi (135) space setting with cool Gizmos & Technology (123) and bringing in viewers with ‘shoot ’em up’ Stylized Action & Violence (116) and a clear-cut fight between the protagonists and the gun-toting villains they’re pursuing (Good vs. Evil, 118). One Piece, on the other hand, focuses on the more absurdly comical Awkward Misadventures (152) of its hapless crew, and its fight sequences take on a more surrealist bent thanks to their captain’s ability to stretch his body like rubber.

 

Meet Vault GPT

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Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Gen V Joins The Boys in Redefining the Misfit

Amazon Prime’s wildly successful series The Boys will launch its much-awaited second spin-off (after the animated The Boys Presents: Diabolical) later this month. Set in the same Vought-controlled universe as its predecessors, Gen V will focus on the cutthroat (literally and figuratively) competition between dangerously out-of-control superheroes-in-training at the Godolkin University School of Crimefighting.

Here’s what you need to know about Gen V and the rest of The Boys franchise:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s tuning in for these satirical superheroes?
Younger men. Though we’re predicting that Gen V will be notably less male than its predecessors (61% vs The Boys’ 78% and Diabolical’s 70%), all three skew heavily towards men and somewhat to those under 30. The franchise as a whole is much more male-focused than is typical for the misfit superhero genre, including Doom Patrol (only 55% men), The Umbrella Academy (53%), Misfits (54%), and Watchmen (57%).

What’s so appealing about The Boys and its spin-offs?
They’re a clever send-up of a mega-popular genre. While these shows start with the Superpowers (130)Team-Ups (118), and Stylized Action & Violence (116) that make the Marvel and DC Universes so beloved, they take a hard right turn into the darkly comedic, layering in whip-smart Satirical Humor (128), hilariously over-the-top Bloody Violence (129), and bizarrely quirky Antiheroes (121) to smash apart the classic tropes and construct a biting Social Commentary (123).

Do they tend to attract a lot of attention?
Most definitely. The Boys regularly maxes out our social buzz meter (to 160), not only when it’s in season but also as new information is revealed, as with July’s big announcement of a Call of Duty collaboration. The spin-offs themselves don’t quite hit the same highs, but are still in the outstanding range. Diabolical spiked to (130) with its 2022 premiere. Gen V saw a bump to (123) with the release of its teaser trailer, with still plenty of time for an even bigger build-up to its premiere.

What will distinguish Gen V from the other Boys series?
A clearer-cut line between Good vs. Evil (130). While The Boys features a conflict between two teams of borderline psychopaths and Diabolical’s characters are all over the map, Gen V follows a more uncomplicatedly rootworthy (at least in the trailer) group of students who must uncover the darkly terrible things going on at their university (Searching for the Truth, 124). Additionally, Gen V boasts a central Strong Female Protagonist (122), while the main characters on The Boys are mostly, well, boys.

What will help Gen V power through to a second season?
Its take on Young Adult Life (114). While the show’s skewering of the ‘school for superheroes’ cliché will drive ratings and bingeability, it’s actually the more mundane aspects of the college experience–albeit colored by a dark and violent sci-fi twist–that will provide its story engine for future seasons. Viewers will become wrapped up in the typical student squabbles over Social Status (125), academic ranking (Competitiveness, 115), friendships, and romance. In contrast, longevity for both The Boys and Diabolical is driven by their superpowered team-ups and misadventures.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Captain Fall and Krapopolis Expand the Limits of Animated Comedies

Two new comedies just entering the storied realm of adult animation promise to make an indelible mark on the genre. Captain Fall, recently released on Netflix, tells the story of a sweet but dimwitted sea captain unwittingly fronting a smuggling ring for a dangerous international cartel. Dan Harmon’s Krapopolis, coming later this month to Fox, focuses on an outlandish family of humans, gods, and monsters attempting to create the world’s first city in ancient Greece.

Here’s what you need to know about these new animated comedies:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

What type of audience tunes in for this genre?
It depends on the show and the platform. Family-based series (The Simpsons, Family Guy, American Dad!) tend to lean female, especially if they’re on TV, while those incorporating sci-fi, action, or crude humor (Futurama, Rick and Morty, Archer, South Park) are more likely to lean male, especially on streaming. For Krapopolis’s linear debut on Fox, we’re predicting a roughly gender-balanced audience (51% male / 49% female) that skews mostly older (81% aged 35+), in keeping with broadcast TV trends. In contrast, streaming’s Captain Fall has a heavily male (72%) viewership that’s more evenly distributed across age groups (47% <30 / 53% 30+). (We’re estimating that Krapopolis will pull in similar SVOD demos among those watching the next day on Hulu.)

Why are shows in this genre so appealing?
They wring a good time out of annoying characters. Adult animation tends to excel in poking ironic fun at buffoonish, ridiculous, and over-the-top archetypes (think Homer Simpson, Peter Griffin, BoJack Horseman, everyone on South Park), and viewers tune in for the resulting clash of emotions. While reveling in the Annoyance (122) (Disenchantment), Disapproval (139) (Krapopolis) and Contempt (138) (The Simpsons) engendered by the goofy protagonists, fans lean forward for the Surprise (121) (Family Guy), Anticipation (131) (American Dad!), and Amazement (119) (Rick and Morty) brought on by the clever humor written at their expense.

What do these two new series share with other animated comedies?
Comedy derived from flawed relationships. Successful series in this genre lean hard into irreverent and exaggerated Adult HumorAwkward MisadventuresOver-the-Top Gags, and Parody to keep viewers giggling through a host of what are, at heart, some all-too-relatable real-world situations: Parenting Problems (122) (Family Guy), On-Again/Off-Again Relationships (130) (BoJack Horseman), Family Disagreements (134) (Rick and Morty), maladjusted Family Life (135) (American Dad!), and Dysfunctional Relationships (133) (Archer). Both Captain Fall (unhealthy Family Relationships, 145) and Krapopolis (Family Dysfunction, 160) follow the same path.

What makes Captain Fall stand out?
Thrills and danger. In addition to comedy, the series boasts elements of the Western (125)Crime (117)Adventure (117), and Action (115) genres thanks to the ruthless, trigger-happy smugglers surrounding the show’s clueless hero. The Criminal Organization (130)’s Conspiracy & Cover-Ups (132)–they’ve set the good Captain up to take the fall for their Piracy (128)–are major drivers for both bingeability and longevity.

What will lure viewers to Krapopolis?
Its ancient Greece setting. By including Greek gods and mythical creatures in its ruling class, the show delves into Fantasy (134) and Sci-Fi (125) alongside its more reality-based dysfunctional family humor. The Tough Decisions (136) they face as they attempt to build a civilization from scratch–plus their devious Scheming (160) against friends and enemies alike–will be crucial for boosting the show’s ratings.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: The Walking Dead: Daryl Dixon Embarks on a New Beginning

On September 10, AMC will premiere the much-anticipated sixth series in its expansive Walking Dead universe; it follows Daryl–a fan-favorite character from the mothership show–as he journeys across a turbulent, zombie-ravaged France. We took a look at the drivers behind the entire Walking Dead franchise with the release of The Walking Dead: Dead City back in June; this time, we’re exploring where the newest show fits within the recent trend of sweeping, broad-in-scope post-apocalyptic dramas.

Here’s what you need to know about The Walking Dead: Daryl Dixon:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this latest Walking Dead series?
We’re predicting a cable TV audience that leans male (55%) and is heavily older (90% aged 35+), while those streaming on AMC+ will be younger (40% <30) and mostly male (69%). This viewership pattern closely mirrors fellow zombie thrillers The Walking Dead: Dead City and The Last of Us, which places these shows between post-pandemic dramas See and Station Eleven (relatively gender-balanced) and the action-heavy DMZ (heavily male).

What’s the common draw for this type of show?
Life-or-death stakes and tight-knit bonds. These dystopian dramas tend to feature a Dangerous Mission (152) (Daryl Dixon) across a treacherous landscape of Tribal Warfare (138) (DMZ) in a World Turned Upside-Down (114) (Station Eleven), with the heroes’ Lives in Danger (133) (The Last of Us) and dependent on their wits and Survival Skills (135) (Dead City); the suspense leaves viewers on the edge of their seats. At the same time, such intense circumstances lead to intense relationships, where bonds new and old (Partnerships, 132The Last of UsAdopted Family, 151See; Motherhood, 113DMZUnlikely Friendships, 132, Daryl Dixon) become all that truly matter.

What will set Daryl Dixon apart?
A softer touch. This series (or its trailer, at least) takes a lighter tone than most, suggesting a very different audience experience. While shows like Dead CitySee, and DMZ traffic in Fear (137)Aggressiveness (116)Loathing (130), and Vigilance (111)Daryl is tinged with Optimism (115) as the titular protagonist bonds with a young boy thrust into his care. Similarly, Daryl has fewer outright Horror (113) elements than Dead City (121) or The Last of Us (118), instead playing up tropes of the Western (128) genre with a lone hero standing his ground for Honor (117).

What will differentiate Daryl Dixon from the previous Walking Dead spin-off?
A single protagonist, a clean break and a mystery. While both follow characters long familiar to fans, Dead City picks up where original series The Walking Dead left off, creating a long-anticipated Team Up (132) between a pair of compelling former enemies. In contrast, Daryl Dixon breaks away from The Walking Dead’s story entirely, thrusting its lone, hardened Tough Guy (111) lead into A New Beginning (115) on an entirely different continent. The puzzle of Daryl’s journey (Hidden Truth, 123)–he doesn’t know how he ended up in France–also adds a hook for both longevity and social buzz. Daryl Dixon’s international backdrop, however (Non-US Setting, 106) will not prove as strong of a driver as Dead City’s post-apocalyptic New York (NYC Setting, 121).

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: The Equalizer 3 & Its TV Cousin Explore Different Takes on the IP

Star Denzel Washington and director Antoine Fuqua are once again joining forces this September with the third and final chapter of Sony’s The Equalizer film franchise. When it releases, the Equalizer IP will become especially notable for having two different versions running at the same time: the theatrical film and the CBS TV series starring Queen Latifah.

Here’s what you need to know about The Equalizer 3 and its TV cousin:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the TV show’s viewers turn out for this new movie? 
Probably not. We’re predicting a male-skewing (59%), largely older (69% aged 30+), and highly diverse (25% Black / 20% Latino) theatrical audience for The Equalizer 3, while viewership for CBS’s series–in keeping with overall broadcast TV viewing patterns–is heavily female (61%) and almost exclusively older (95% aged 35+). We’re also seeing a low fan score (72) for the movie among TV series viewers, suggesting limited potential for overlap; instead, fans of John Wick (112) as well as the two previous Equalizer films (113) will be much more enthusiastic.

What do the TV series and film have in common?
Their central hero. Both Washington and Latifah portray a variation of the role first popularized in the original 80s TV show: a highly-skilled ex-government agent driven to fight injustice, right wrongs, and protect the innocent. In The Equalizer 3, Washington’s Robert McCall must take matters into his own hands (Vigilante Justice, 126) to protect a community he loves (Personal Stakes, 150) from the Sicilian Mafia, creating an Action-Packed (144) extravaganza. In CBS’s The Equalizer, Latifah’s Robyn McCall feels compelled to atone for past sins (Road to Redemption, 127) by putting her talents toward Fighting Crime (111) and rescuing the helpless, similarly upping the ante with Action & Violence (138) throughout.

What makes the TV show unique?
More character moments. With a season’s worth of hours to fill, CBS’s The Equalizer is able to go deeper, diving into its hero’s personal life and exploring her role as a dedicated Single Parent (142) while juggling a day job as a badass female operative (Strong Female Protagonist, 119). The show also populates the world around her, adding a bigger focus on surrounding characters like the Investigators & Detectives (137) germane to Solving the Murders (131) that crop up on a weekly basis.

What will set this new movie apart?
Lots of violence and an international backdrop. Unlike its CBS cousin, The Equalizer 3 is rated R, and it leverages its much-bigger-than-TV budget to revel in the fierce Bloody Violence (118) of righteous vigilante justice in front of a gorgeous Italian Setting (159). Indeed, the film’s top two attributes are Violent (123) and Bloody/Gory (119), and fans will be on the edge of their seats for its intense thrill ride.

Is the underlying IP important to either format?
Definitely. The overall Equalizer brand name is a key viewership driver for both the TV series (IP Extension, 117) and the upcoming film (Final Chapter, 160), with the latter’s ticket sales particularly hanging on the fact that it’s the last entry in an exciting trilogy.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Rapid Insights: Depp v. Heard Revisits the Drama of the Infamous Celebrity Trial

Tomorrow, Netflix will release a three-part documentary series on the notorious celebrity defamation case that gripped the world, spawned thousands of memes, and became the first “trial by TikTok.” The series will present litigants Amber Heard and Johnny Depp’s jarring testimonies side-by-side while exploring the striking impact of social media on truth and justice in today’s society.

Here’s what you need to know about Depp v. Heard:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this courtroom-based documentary? 
We’re predicting an audience that leans female (54%) and is mostly older (68% aged 30+), the same general profile of true crime fans watching shows like The Jinx, The Trials of Gabriel Hernandez, Crime Scene: The Vanishing at the Cecil Hotel, and The Way Down.

Why will audiences want to press play?
For the can’t-look-away intrigue. The real-life Courtroom Drama (160) of the infamous he-said/she-said civil trial and the Secrets & Lies (138) revealed as each side’s lawyers tried to catch the other in a falsehood will prove irresistible to viewers, even as the documentary itself pursues a more critical angle. These elements are also what people will be talking about online (again).

What will keep viewers watching?
Sarcastic Humor (122). The show’s bingeability will be driven by the comedic awkwardness of the trial itself as well as the funny off-the-cuff remarks made by both parties on the stand. In addition, the documentary will highlight the snarky wit of the accompanying online commentary as it explores users’ reactions on social media.

What type of story will the documentary be telling?
An inside look at a marriage gone bad. After all the melodrama, the relatability of Depp and Heard’s troubled Married Life (120) is the second most-crucial viewership driver for this limited series. Depictions of their difficult Personal Backstories (119) and Dysfunctional Relationship (118) spiraling into alleged Domestic Abuse (119) will help make both celebrities feel very real and human.

How important is the fame of the litigants?
Somewhat. The household-name status of Depp in particular adds flavor to the proceedings–his Stardom (117) and public Scandal (115) are indeed viewership draws–but it’s the personal details drawn out in the case that will ultimately prove more crucial to the ratings. In this, Depp v. Heard fits in with other A-list-focused unscripted series where the details of the subjects’ lives, families, and personalities are more important than their general societal prominence: the Mother-Child Relationships (120) in The Kardashians, Magic Johnson’s Charisma & Confidence (125) in They Call Me Magic, the Coach-Athlete Relationship (120) in Neymar: The Perfect Chaos, and the band’s Camaraderie (125) in The Beatles: Get Back.

 

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

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Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: 2023 Emmy Nominations: Outstanding Limited or Anthology Series

Earlier this month, the Television Academy announced its 2023 Emmy Awards nominees, so we wanted to take a closer look at the high-quality shows representing the best of this past year’s TV. First up: the category of Outstanding Limited or Anthology Series, filled with five compelling miniseries that really stood out on their respective streaming platforms: Netflix’s Beef and Dahmer – Monster: The Jeffrey Dahmer Story, FX on Hulu’s Fleishman Is in Trouble, Prime Video’s Daisy Jones & The Six, and Disney+’s Obi-Wan Kenobi.

Here’s what you need to know about this year’s Limited Series race:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Is there a common audience for these five series?
No. While all cater primarily to older viewers aged 30+ (62-73%), their gender appeal is all over the map: two lean heavily male (DahmerObi-Wan), two are mostly female (Daisy JonesFleishman), and one is gender-balanced (Beef).

Do these nominees take a similar approach to storytelling?
Not at all. The category this year runs the gamut, with each of the five series playing in a very different genre sandbox: Obi-Wan celebrates its tales of Sci-Fi (143) Adventure (137)Dahmer revels in its gory true-Crime (122)Biography (118)Daisy Jones leans hard into the Music (142) of its era, Fleishman delves sensitively into Romantic (115) Drama (125), and Comedy (114), Beef draws in elements of a Western (111)-style stand-off. Consequently, they draw in viewers with a variety of emotional experiences as well, from the lighter and more uplifting (Daisy’s Love (138) and Ecstasy (126)Fleishman’s Optimism (126) and Joy (124)) to the darker and more intense (Dahmer’s Loathing (145)andContempt (145)Obi-Wan’s Fear (135)and Aggressiveness (123)).

What do these shows have in common?
Family. The major theme that runs through all five series is that of kinship, whether forged by blood or choice. This set of nominees explores the Family Relationships (160) and Family Conflicts (127) that can spur a feud (Beef), the Broken Families (148) that can form the backstory of a killer (Dahmer), the Friendship Conflicts (160)that can arise from a tight knit rock band (Daisy Jones), the Parent-Child Relationships (141) that evolve out of divorce (Fleishman), and even the Human/Non-Human Relationships (124)that can become meaningful in the vast reaches of space (Obi-Wan). The series’ deep commentary on the greater human condition is what makes this group so Emmy-worthy.

What else unites them?
They build upon oft-used settings. Each of these limited series offers up a unique take on an otherwise commonly-used backdrop in fiction, from New York City (Fleishman’s NYC Setting, 144) to the music industry (Daisy Jones’s Music Industry, 120) to space (Obi-Wan’s Space Setting, 133) to the courtroom (Dahmer’s Courtroom Drama, 132). Their unique twists on these milieus are important audience draws.

Is their original source material important?
Mostly yes. The fact that Dahmer is Based on a True Story (122)Fleishman is Based on a Book (121), and Obi-Wan is built into the Star Wars Universe (140) represent key viewership drivers for each respective series. The exception is Daisy Jones, whose characters and story elements bring in viewers ahead of its connection to its original novel. (Beef is an original screenplay.)

How did the overall social buzz look for this group of nominees?
Very strong. Four of the series maxed out our social buzz meter (at 160) with a sustained high level of online chatter over the course of their episodic roll-outs. (Fleishman was a bit lower profile, peaking at (128).) All five also saw a slight spike after the Emmy announcements.

Meet Vault GPT

Your On-Demand Content Assistant

Vault GPT leverages the power of Vault’s vast content database and insights engine to transform development, marketing and sales workflows empowering users with ondemand coverage-like-summaries and briefs combined with insights – a cutting edge new tool for today’s executive.

100% safe and secure, Vault GPT is trained on over 60,000 film and television titles from the Vault database that contain both story and performance data.

Upload anything – a book, a script, a treatment – and let Vault GPT do the heavy lifting. In less than 1hr you’ll have automated summaries giving you insights into characters, key themes, plot, and even potential taglines.

Spots are limited, join the waitlist to secure your place in line.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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Using Vault AI To Gain a Competitive Advantage During the Writers’ Strike

While the writers’ strike can halt writing and production work for some time, it also presents an opportunity to leverage AI insights to gain an edge over the competition. 

Vault AI is helping networks in three valuable ways during this time:

1) Pivoting to unscripted content
2) Deciding which new titles to green light once the strike ends
3) Identifying white space opportunities

Let’s dive into each of them and show you some examples. 

 

Pivot to Unscripted with AI Concept Testing

While networks pivot to more unscripted programming to maintain strong viewership levels, choosing the right project to pursue is critical. Ideally, projects will succeed while aligning with the core audiences and growing the brand.  

Using on-hand materials, from a sizzle to a character tape to a written description or paper presentation, Vault AI can ingest the unscripted concept and match it against its database to answer: 

• Which unscripted concepts are predicted to have the most success overall and by demographic?
• How do the concepts rank against each other?
• What key story elements will engage or hold back viewers?
• How unique is each concept vs. the current TV landscape?

 

Case Study

A broadcast network evaluated seven unscripted projects with the goal of green lighting five due to the writers’ strike.

Vault AI ranked each concept based on predicted success among:
• target Women 25-54
• the network’s viewers
• viewers of other unscripted shows on broadcast

Vault AI also unpacked each concept’s key drivers and challenges to enhance the chances of the series becoming a success.

 

Get a Head Start with AI Script Testing 

Networks that leverage Vault AI  during the writers’ strike can get more significant insights and position themselves to immediately ‘hit the ground running’ when the writers’ strike ends. 

Vault AI can ingest a script, book, or podcast and provide the deep analysis (similar to a pilot test) that helps with script selection or preparation for pilot production.

The deep analysis answers questions like:

• Is this script worth developing?
• Will this pilot hit our target demographics?
• Which storylines are strong and unique enough to keep viewers coming back?
• Which storylines are proving problematic?
• Is the main character compelling enough?
• What network is the best distribution channel?

 

Case Study

A cable network had four scripts that it commissioned before the writers’ strike and wanted to decide which one to move forward with when the strike is over. The cable network also wanted to know what changes to make to the scripts before moving on to the pilot phase. 

Vault AI ingested each script and mapped them against its robust database. For each script, a thorough analysis was provided, including target audiences, key storylines to explore, character evaluations, and metrics on the project’s probability of success and uniqueness. 

Using the insights, the network plans to move forward with one of the scripts and potentially a second.  

 

Identify White Space Opportunities with AI Landscape Studies

During uncertain times, executives look for new opportunities. Vault AI’s ability to segment genres and sub-genres by analyzing data from thousands of titles simultaneously helps development executives identify white space opportunities.  

The questions we answer the most with landscape studies are:

• Can we create new sub-genres within the genre?
• Is there a hybrid opportunity between two sub-genres?
• What are the key story drivers of each sub-genre?
• What are the critical demographic segments for each sub-genre?

 

Case Study

A network wanted to dive deeply into the world of crime programming and understand the nuances of the sub-genres within crime and what made each similar and/or different. The network also wanted to know if any opportunities existed to create a new crime sub-genre. 

Vault AI evaluated over 100 crime shows and segmented them into various sub-genres, mapping out each sub-genre’s key story elements, emotions, and demographics. By comparing the mapping of key story elements, Vault AI identified white space opportunities and sub-genres that were less saturated. 

The client is sharing these insights with its development team and production partners to inform new titles.

 

Take Advantage Today

Find out more about how Vault AI can help you gain a competitive advantage during the writers’ strike by contacting david@vault-ai.com

Kyle Harvey Joins Vault AI as Research Director

LOS ANGELES, September 30, 2022 – Vault AI, the trailblazing AI-powered consumer insights firm, today announced the joining of Kyle Harvey as Research Director.

Harvey joins Vault AI from National Research Group, where he provided entertainment clients with deep content and audience insights throughout the project life cycle. This experience saw him working across methodologies to lead research projects that informed development and marketing decisions for network, studio, and streaming clients.

Harvey will be based in Vault AI’s Los Angeles office where he’ll be leveraging Vault AI’s proprietary databases and machine learning technology to help further expand the firm’s new approach to consumer insights within the entertainment industry: a faster, more agile, and predictive service that unlocks new ways to think about content.

“I have no doubt that AI and machine learning has a vital role to play in the future of market research,” said Harvey. “Combining Vault AI’s powerful technology with world-class insight leaders allows us to provide entertainment execs with industry insight they didn’t have access to before.”

“Kyle has already amassed an impressive amount of experience on a wide array of titles across theatrical, streaming and series and is one of the most trusted and talented up-and-coming researchers in the industry,” said David Stiff, CEO and co-founder of Vault AI.

With Harvey joining the team, Vault AI continues to deepen its bench of consumer insights talent, hot off the heels of its $8 million Series A funding round co-led by Hearst Ventures and PICO Venture Partners. Other participants in the Series A included existing Vault investors TV Azteca and Remagine Ventures.

Vault AI is based in Los Angeles and Israel, with a current headcount of 50 staffers.

About Vault AI
Vault AI delivers AI-powered consumer insights for leading streamers, TV networks and film
studios. The company enables clients to unlock better and quicker content decisions across production, development and marketing, without needing a single survey or focus group. Their proprietary mix of performance datasets, machine learning and a team of consumer insight experts deliver powerful research and analysis with the highest accuracy and fastest turnaround time. Vault AI is based in Los Angeles and Israel.

Unlock the future of content today. Find out more at https://www.vault-ai.com/

For more information, please contact:
Shelly Josias | Maxine Leonard PR
shelly@maxineleonard.com
Tel: +1.323.930.2345

Rapid Insights: Selling the OC Will Once Again Make Real Estate Sexy

The Oppenheim Group, the high-end real estate agency featured in Netflix’s hit reality show Selling Sunset, has opened a brand new office in Orange County and has produced a brand new Netflix series to go with it. Just like its predecessor, this spin-off will revel in the addictive drama, romances, and betrayals among a group of employees as they compete to sell luxury homes in Southern California. Here’s what you need to know about Selling the OC:

Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 

≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will the same Selling-addicted audience be tuning in?
Definitely. Viewers of Selling the OC are predicted to be mostly female (59%) and lean older (54% aged 30+), almost identical to the audience for Selling Tampa, another entry in the franchise. Additionally, the overall Selling IP (129) is a top ratings driver.

What will get viewers invested in this newest crop of agents?
Their interpersonal dynamics. Moreso than the original, the palpable Romantic Tension (157) and fickle Co-Worker Relationships (147) (both platonic and non) between the Oppenheim employees will generate deliciously heightened drama, and their Difficult Workplace (131) rife with friction and backstabbing will encourage viewers to take sides.

What role will the real estate purchasing play in the show’s success?
It will help with longevity. The show’s core concept of House Hunting (152) offers a repeatable premise that audiences can follow in each episode and an evergreen source of new client stories that will help push it into a second season. However, viewership will depend more heavily on the drama between the Oppenheim employees.

What will drive the online conversation?
Extravagance and enmity. The excessively affluent, Wealthy Lifestyles (110) of the real estate agents–from lavish mansions to yacht parties to luxury clothing–and their resulting Rivalries (110) over sales and financial success are the top drivers for social buzz.

What could bring even more people into the conversation?
Humor. The fun playfulness baked into the show’s DNA, which StoryGuide reads as Comedy (112), stems directly from the tensions and personality clashes between agents, and these more ridiculously dramatic moments could be leveraged for greater online chatter.

 

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox weekly.

Sign up for StoryGuide for more details and analysis.

 

About Vault AI

Based in Los Angeles and Israel, Vault AI is using a combination of machine learning and consumer insights experts to help the entertainment industry predict consumer response to content. Test your content faster and more accurately with Vault AI and get granular insights across the entire content life cycle today.

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