Rapid Insights: A Man on the Inside Shows How Heart Elevates Whodunits

Two weeks ago, Netflix released a smart, heartfelt new comedy series that immediately shot to the top of its Global Top 10 list. From creator Mike Schur, the show stars Ted Danson as a lonely widower who finds new purpose in life after he teams up with a private investigator and goes undercover in a suspicious nursing home.

Here’s what you need to know about A Man on the Inside:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been tuning in for this earnest new comedy? 
We’re seeing an audience that’s roughly gender-balanced (52% men / 48% women) and skewed toward those 30+ (70%)–almost an exact match for creator Schur’s previous streaming show Rutherford Falls. The showrunner’s past series (The Office, Parks and Recreation, Brooklyn Nine-NineThe Good Place) all premiered on broadcast networks, however, so their audiences were slightly different, reflecting the more definitive viewership skew typical of linear TV (59-65% women, 90-92% ages 35+).

Why have so many viewers been watching? 
For the undercover investigation. The basic premise of the show is proving quite sticky, with viewers largely tuning in to see Danson’s well-meaning but goofy Charles attempt to blend in with the regular nursing home residents and solve the disappearance of a precious family heirloom (Investigators & Detectives, 130)–without looking like the Fish Out of Water (129) he truly is. Audiences are also appreciating the show’s broad range of sympathetic characters (Cultural Diversity, 160) that are brought to the fore as Charles’s list of key suspects slowly turns into a list of New Friends (138).

What type of emotional experience are audiences looking for? 
A heartfelt yet realistic one. A Man on the Inside’s sense of warm, Feel Good Humor (154) is one of its top draws, but viewers are also tuning in to see the show gently reflect on heavier, real-life issues like dementia, purposelessness, aging, and death. The show’s infusion of a variety of complicated emotions, from Grief (145) to Sadness (145) to Anger (160) to Acceptance (131) to Joy (122), creates a rich, well-rounded viewing experience that’s keeping audiences engaged.

How does the show’s social buzz look? 
Excellent. After the late-October trailer release spurred a brief “outstanding”-level spike in chatter (to 120), the show’s first season episode drop firmly pushed it over the top, immediately maxing out our social buzz meter (to 160) and remaining there ever since. Charles’s undercover investigation as well as his late-in-life New Beginning (113) are driving the bulk of the online conversation.

What will help this series reach a second season? 
Its examination of aging. The show’s quirky nursing home setting allows it to explore a host of relatable topics around Growing Old (136), and its juxtaposition between senior citizen Charles and the younger people that surround him (the Age Gap (116) with his 30-something private investigator boss, the Father-Child Relationship (112) with his middle-aged daughter) provides plenty of fodder for a thoughtful look at intergenerational connection. These longevity drivers will keep the show’s story engine running through any additional seasons.

Most Popular Rapid Insights:

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Cross Reveals the Key to Blending IP with Character Depth

On November 14, a riveting new crime thriller premiered on Amazon Prime Video that expertly brings a blockbuster series of James Patterson novels to life. The show follows Alex Cross, a forensic psychologist and D.C. homicide detective, as he investigates and pursues some of America’s most dangerous killers.

Here’s what you need to know about Cross:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been tuning in for this new adaptation? 
We’re seeing an audience that’s gender-balanced (51% men / 49% women) and heavily aged 30+ (76%)–a viewership profile similar to that of True Detective, but not as female-skewing as other cop-led crime dramas like The Killing, Bosch, Luther, and The Sinner (all 55-70% women).

How important are the books in drawing viewers? 
Extremely. The fact that Cross is based on Patterson’s vastly popular ongoing novel series (Based on a Book, 150) is the show’s #1 ratings draw–a much higher ranking than is typical for streaming book adaptations. Fans are watching to see actor Aldis Hodge embody their favorite fictional detective and, together with his rock-solid partner, navigate the sometimes treacherous world of policing as Black men (Black POV, 135).

Why else are audiences watching? 
For the tension of the case. The show’s suspenseful first season sees Detective Cross tracking a psychopathic Serial Killer (133) who worships other serial killers and leaves a string of brutal murders in his wake. With Murder Violence (128) and Scary Situations (119) in full supply, Cross must risk life and limb–and his own family–to take down this dangerous predator (Bravery, 119), and viewers will be reveling in the resulting sense of Fear (118) and Aggressiveness (117) that will keep them on the edge of their seats.

What’s making the series so bingeworthy? 
Cross’s personal life. Viewers are sticking around to see the Genius (128) detective grapple with a host of Trauma & Tragedy (121)–his beloved wife is murdered–and complicated family situations. The Grief-stricken (160) Cross carries the pain of this loss into his professional life as well as dealings with his children, and audiences will be pulled into this character-focused aspect of the series.

How does the show’s social buzz look? 
Robust. Though early chatter was muted, with Cross’s full-season drop on Amazon nearly two weeks ago, the series skyrocketed to the top of our social buzz meter (to 160) and has remained there ever since. The online sphere is texting and tweeting about Cross’s personal life and his struggles with grief.

Most Popular Rapid Insights:

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Interior Chinatown Bends Genres, Reshaping Action-Comedy Expectations

Premiering today on Hulu is a buzzy new action-comedy that offers up a clever meta-commentary on TV representation and whose stories typically get told. Based on a critically-acclaimed novel of the same name, the show follows Willis Wu, a background extra who finally steps into the spotlight when he witnesses a crime in Chinatown and is asked by the police to investigate the neighborhood’s criminal underworld.

Here’s what you need to know about Interior Chinatown:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this new action-comedy series? 
We’re predicting a viewership that’s mostly men (66%) and heavily aged 30+ (70%). While both halves of its split genre tend to lean male, Interior Chinatown’s profile nevertheless skews a bit more toward men than similar action-comedies like Barry, Mr. and Mrs. Smith, Chuck, Ash vs. Evil DeadCobra Kai, and The Umbrella Academy–but notably less so than The Boys.

What’s Interior Chinatown’s biggest draw? 
Its goofy best friend duo. As neurotic protagonist Willis attempts to infiltrate Chinatown’s criminal underworld, his delightfully irresponsible roommate Fatty tags along for the ride (Male Friendship, 127), offering his unique brand of “support”–and much of the show’s zany humor. By leaning into elements of Buddy Comedy (148) and their Awkward Misadventures (123), the series ensures its top drivers for bingeability, ratings, and social buzz.

Why else will audiences want to watch? 
For the excitement of the criminal element. As misfit Willis delves deeper into Chinatown’s secret underbelly (Fish Out of Water, 117), he starts attracting dangerous attention, putting his Life in Danger (125) and raising the stakes as bad guys emerge (Criminal Organization, 130) to take him down. Arrestingly slick yet tongue-in-cheek kung fu fights (Stylized Action & Violence, 121) will keep viewers on the edge of their seats.

What will make the protagonist compelling? 
His burning desire. As an Asian-American actor, Willis has always been relegated to the background, cast aside in favor of other leads on his police procedural TV show. With this investigation, he’s finally seizing his chance to step into the spotlight and gain the Honor (117), Power (117), and Acceptance (117) he’s always sought. At the same time, his yearnings for Romance (117) with the beautiful cop who’s recruited him and Vengeance (120) against those who’ve wronged him will add depth to his story.

What else will make the series bingeworthy?
A Missing Loved One (141)
. Willis’s deep inquiries will link the Chinatown mafia to the unsolved disappearance of his beloved older brother some dozen years prior, suggesting that his brother may not have been quite who he seemed. Viewers will want to keep watching to discover what really happened and see if Willis and his sibling are ultimately reunited.

Most Popular Rapid Insights:

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Star Wars: Skeleton Crew Offers Fresh Franchise Lessons in Youth Adventure

Early next month, Disney+ will release its newest buzzy entry in the Star Wars TV canon, this time mixing it up by focusing on a younger set of protagonists. Set in the same time frame as The Mandalorian (just after Return of the Jedi), the show tells a coming-of-age story about four pre-teen kids who, after becoming lost, must embark on a cosmic adventure through the perilous galactic underworld to find their way back home.

Here’s what you need to know about Star Wars: Skeleton Crew:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will this newest series attract the same Star Wars audience? 
Almost but not quite. For Skeleton Crew, we’re predicting a viewership that skews toward men (67%) and those aged 30+ (62%). While previous live-action Star Wars shows like The MandalorianAndor, and Ahsoka hit this same sweet-spot audience quadrant, they generally leaned a bit older (66-70% aged 30+) thanks to their more adult-focused storylines; Skeleton Crew’s pre-teen protagonists, in contrast, will likely attract a family audience as well.

Why will viewers be tuning in? 
For kid-friendly adventure. The series focuses on four rebellious pre-teen heroes (Child POV, 127) who, lost in an unfamiliar and dangerous galaxy, band together (Team Up, 135) to survive and forge an Unlikely Friendship (138) with a mysterious rogue who promises to get them back home. Audiences will want to see how the group navigates Scary Situations (141) within the galactic underworld that put their Lives in Danger (131), all the while knowing that the stakes will never grow too high for a family audience.

What type of emotional ride will fans want to experience? 
Exhilarating fun and suspense. The top emotions driving Skeleton Crew’s ratings celebrate the wonder of its immersive Star Wars setting and the gumption of its four young protagonists, from Awe (138) to Ecstasy (138) to Joy (138) to Admiration (138). Coupled with these are nods to the tension built into their predicament: Apprehension (138), Vigilance (138), Fear (125). Both aspects will combine to create a memorable and engaging viewing experience.

What will keep audiences engaged once they start watching? 
Its connection to the Star Wars Universe (126). As with every other series in this franchise, the various trappings of its imaginative, Distinctly Realized World (115)–the Space Travel (126), the Alien Technology (114), the unusual planets and lifeforms–coupled with references to familiar characters and events from across the IP are the top drivers of bingeability. Fans will stay tuned to see the show paint in entirely new areas of the universe they adore.

How is fan anticipation for the show? 
High. Skeleton Crew is following in the footsteps of its live-action Star Wars brethren in terms of online chatter, spiking into the ‘outstanding’ range on our social buzz meter every time a new piece of information or trailer is released. As its early-December release date nears, the show will likely continue to rise, ultimately cruising along at the top of our meter (at 160) throughout its first season roll-out in the same way that the likes of The Acoylyte, Ahsoka, and Andor did.

Missed one of our recent rapid insights? Catch up on popular titles below:
Landman Unlocks Taylor Sheridan’s Winning Formula for High-Stakes TV
The Day of the Jackal’s Dual Perspectives Revitalize the Thriller
Agatha All Along and The Penguin Explore the Magic and Mayhem of Evil

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Landman Unlocks Taylor Sheridan’s Winning Formula for High-Stakes TV

Later this month, Paramount+ is releasing a new western-tinged drama from prolific creator Taylor Sheridan that’s based on the popular narrative podcast “Boomtown.” Featuring a stacked cast that includes Billy Bob Thornton, Demi Moore, and Jon Hamm, this new series delves into the scheming, speculation, and profiteering within West Texas’s oil industry.

Here’s what you need to know about Landman:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Will Landman pull in the same viewers as Taylor Sheridan’s other series? 
Mostly. For Landman, we’re anticipating an audience that skews to men (62%) and those 30+ (77%)–a viewership profile extremely similar to the creator’s other male-led gritty dramas (1923Mayor of KingstownTulsa King). Both Special Ops: Lioness and Yellowstone, however, are much more gender-balanced, the former thanks to its strong women protagonists and the latter to its origins on linear TV, which brings in a different audience.

What type of story will Landman be telling?
A morally complex one. Combining elements from the Western (130)History (119), and Drama (115) genres, the show follows a number of unscrupulous players within the booming big oil industry, led by Billy Bob Thornton as the titular landman who negotiates property leases and heads off brewing crises on behalf of a striving oil conglomerate. With each player jockeying for high-stakes success, their selfish desires for Independence (114)Power (111)Family (111) dominance, and Money (111) form the core motivations showcased throughout the series.

Why will audiences be tuning in? 
For the family tensions. As with many of Sheridan’s shows, Landman explores themes of kinship, legacy, and Family Relationships (136) within a high-pressure environment–elements that have also proven to be important viewership drivers for Yellowstone, 1883, 1923, and Mayor of Kingstown. In this case, it’s every family unit for themselves in the wild west of big oil, with Thorton’s crisis manager in particular a stalwart Protective Parent (137) who would do anything for his son. And with Gun Violence (134), treachery, and subterfuge all too commonplace in their world (Dark Themes, 138), tight-knit families–even those straining from within–are the best way to protect against outsiders and come out on top.

What will make this series bingeworthy? 
The clashes of the rich. Landman juggles Multiple Storylines (124) as it follows various moneyed parties locked in a tenacious Power Struggle (114) to dominate the oil business, with their overwhelming Avarice & Greed (117) clearly evident–especially when juxtaposed against their already Wealthy Lifestyles (116). Audiences will lean forward to watch these amoral characters scheme and battle, wielding all of their wealth and power as formidable weapons.

What will help the show earn a second season? 
Its focus on the oil industry. This slick, shadowy, big-money arena provides a rich and compelling source of drama for the show, and Landman’s focus on its inner workings (A Focus on Business, 132)–and the Moral Dilemmas (125) it brings to the fore–will keep viewers coming back for future seasons. Also helping? The fact that Landman is based on actually true, real-life events that have occurred (and are still occurring) during the modern-day Texas oil boom (Based on a True Story, 120).

Missed one of our recent rapid insights? Catch up on popular titles below:
The Franchise Delivers a Satirical Love Letter to Studio Interference
English Teacher Rewrites the Rules of School-Based Comedies
Baby Reindeer is a Surprise Netflix Smash

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Georgie & Mandy’s First Marriage Refreshes Big Bang with Romance

Earlier this month, CBS premiered its third hilarious series set within the Big Bang Theory universe, and it’s already generating outstanding buzz and stellar ratings. Officially a spin-off of Young Sheldon, this mid-90s-set multi-cam sitcom follows mismatched couple Georgie and Mandy as they attempt to navigate newlywed life with a baby in tow.

Here’s what you need to know about Georgie & Mandy’s First Marriage:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Is this series attracting the same audience as its predecessors?
Yes. For Georgie & Mandy, we’re seeing an audience that’s heavily composed of women (67%) and those aged 35+ (92%). This viewership profile is almost identical to both Young Sheldon and The Big Bang Theory as well as creator Chuck Lorre’s other blockbuster sitcoms on CBS (Bob Hearts Abishola, MomTwo and a Half Men).

How is Georgie & Mandy different from the other Big Bang universe shows? 
It’s a love story. Original series The Big Bang Theory, which focused on a group of nerdy physicists at Caltech, led primarily with its Comedy (132), while prequel story Young Sheldon, depicting the main character’s childhood, injected a heavy dose of Family (129) alongside its humor (Comedy, 123)Georgie & Mandy’s First Marriage, in contrast, follows an unconventional married couple and embraces its elements of Romance (118) from the very beginning (without sacrificing the same Comedy (119) that made the other series so successful).

Why have audiences been tuning in?
To see the young couple make a go of it. Fans of Young Sheldon watched Georgie and Mandy hook up, get pregnant, have a baby, and then finally fall in love and get married, and now they’re anxious to watch these characters they’ve come to know and adore (IP Extension, 121) navigate whatever comes next. The newlyweds’ decision to move ahead with their union (Life Changing Decision, 124) and do whatever’s necessary to make things work–including living and Working with Family (125), despite all the conflict that entails–is the hook that’s pulling viewers into the show.

What’s making this series so compulsively watchable? 
Funny tension. Georgie & Mandy incorporates both warmer, Feel-Good Humor (128) and snarkier, more cutting quips (Sarcastic Humor, 121), and viewers appreciate the show’s range of comedic styles alongside its more emotional dramatic heart. The jokes are driven by the sizable Age Gap (148) between 19-year-old goof Georgie and 31-year-old pragmatist Mandy as well as their bickering disagreements, both with each other and with their respective families who have strong opinions on their match (Family Conflict, 117). All are key drivers of bingeability.

How is the show’s social tracking? 
Sky-high–and higher than Young SheldonGeorgie & Mandy shot to the top of our social buzz meter (to 160) with the ramp-up of its promotional cycle in early October and has remained there ever since. While Young Sheldon also hit an ‘outstanding’ level of online chatter in its first season, it peaked then (to 140) and did not reach the same sustained heights as its new spin-off until its final season this past May.

Missed one of our recent rapid insights? Catch up on popular titles below:
The Franchise Delivers a Satirical Love Letter to Studio Interference
English Teacher Rewrites the Rules of School-Based Comedies
Baby Reindeer is a Surprise Netflix Smash

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: The Day of the Jackal’s Dual Perspectives Revitalize the Thriller

Next month, Peacock will be premiering a gripping new British cat-and-mouse thriller based on the popular 1971 Frederick Forsyth novel but reimagined and updated for today’s political landscape. The series stars Eddie Redmayne as the titular Jackal, a ruthless and secretive assassin-for-hire, and Lashana Lynch as the intelligence officer hot on his trail.

Here’s what you need to know about The Day of the Jackal:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this riveting new series? 
We’re predicting an audience that’s mostly men (61%) and heavily aged 30+ (78%). This viewership profile is much more male-skewing than other British thrillers like Killing EveThe FallThe Little Drummer GirlThe Night Manager, and Bodyguard, which tend to have a more gender-balanced appeal.

What’s the show’s most compelling element?
Its dual perspectives. Similar to series like Killing Eve and The Fall, The Day of the Jackal tracks both an elusive killer and a cop determined to stop them, and it is this tense push-pull between two opposing forces that generates the shows’ top overall viewership drivers. In Jackal’s case, a tenacious intelligence officer (Strong Female Protagonist, 134) filled with Ambition & Drive (125) is set against a resourceful Criminal Mastermind (130) on the run across international borders (Being Hunted, 134), and audiences will be on the edge of their seats waiting for their eventual showdown.

Why else will viewers want to watch? 
For the Criminal Investigation (135). At the heart of Jackal are the unknowns swirling around the titular hitman’s identity and motives, and the intelligence officer on his case is determined to Solve The Mystery (133) and take him down, even at great personal and professional risk (Dangerous Mission, 125). Her relentless pursuit not only drives the show’s ratings but also offers a compelling entry point for long-term storytelling. The intelligence officer’s perspective adds depth to the narrative, creating an engaging throughline that could significantly enhance the show’s longevity and pave the way for a compelling second season.

What type of emotional experience will audiences be looking for? 
A contradictory one. Viewers can expect to feel a full range of conflicting emotions toward the hitman known as the Jackal, from Anger (133) and Disapproval (133) at his coldblooded aims to Awe (133) and Amazement (133) at his calculated ingenuity to Apprehension (133) around whether he can ultimately be stopped. Audiences will take this tense roller coaster ride right alongside the officer pursuing him–with both hopefully walking away in Joy (133) and Ecstasy (133) at his eventual capture.

What will make The Day of the Jackal bingeworthy? 
Its exciting depiction of Espionage (118). The series delves into a shadow world of spies and assassins filled with targeted hits and narrow escapes (Action & Violence, 119), all juxtaposed against the bureaucratic inner workings of the British intelligence service (Intelligence Agency, 121) designed to ferret out these killers and bring them to justice. Viewers will want to immerse themselves in this compellingly vivid realm and not look away lest they miss a single thrilling moment.

Missed one of our recent rapid insights? Catch up on popular titles below:
The Franchise Delivers a Satirical Love Letter to Studio Interference
English Teacher Rewrites the Rules of School-Based Comedies
Baby Reindeer is a Surprise Netflix Smash

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: Nobody Wants This Shows Opposites Attract Rom-Coms Still Work

Two weeks ago, Netflix dropped a sweet new opposites-attract-style rom-com and it immediately took off, premiering at #2 on the streamer’s global Top 10 list and attracting all kinds of social media buzz and editorial think pieces. Starring Kristen Bell and Adam Brody as an agnostic sex podcaster and a newly single rabbi, respectively, the show continues the streamer’s wildly successful run at the romance genre.

Here’s what you need to know about Nobody Wants This:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been causing the show’s ratings boon? 
We’re seeing an audience that’s mostly women (62%) and mostly aged 30+ (60%), the expected sweet spot for a rom-com about 40-something lovebirds. The Bell-Brody series is more gender-balanced than many of Netflix’s other recent entries in the romance genre, such as Emily in ParisNever Have I Ever, Dash & LilyVirgin River, and Bridgerton (all 72-83% women). Instead, viewership for Nobody Wants This more closely mirrors steamy sex drama Sex/Life and acerbic rom-com Love.

Why have so many been tuning in? 
The rom. The series chronicles the heady early stages of a brand new relationship, and as magnetically-attracted opposites, the two protagonists generate a sizzling chemistry that’s proving irresistible to audiences. Viewers want to see the pair’s charming meet-cute, their romantic first dates (Dating Life, 160), their inevitable fights and conflicts (Romantic Conflict, 160), and, eventually, their ‘happily ever after’ (Falling in Love, 160).

What’s making the show so bingeworthy? 
The com. In addition to romance, the show leans on a sparkling sense of humor that laces its central love story with an inviting variety of quips and winks. From the Sexual Humor (152) of an overly honest sex podcast, to the sweet and optimistic Feel-Good Humor (149) of a romance, to the truly terrible Romantic Advice (127) offered up by friends and family, to the Awkward & Funny Moments (126) borne of an agnostic and a rabbi attempting to embrace each other’s worlds, the fizzy comedy keeps viewers watching.

What will help push the series into a second season? 
The Family Tension (146). The love story’s most daunting obstacle is the objection of friends and family (Family Relationships, 139) to such an unusual (mis)match, with the rabbi’s very traditional mother particularly determined to end the fledgling romance. These clashes–and the couple’s clumsy attempts to bridge the divide between their two worlds–will continue to provide a compelling story engine for next season and beyond.

How’s the show’s social buzz? 
Stellar. The end-of-August trailer netted a “promising” (though very brief) bump in online chatter (to 119); with the full season episode drop, the show’s social buzz rocketed to the top of our meter (at 160) and has steadfastly remained there ever since.

Missed one of our recent rapid insights? Catch up on popular titles below:
The Franchise Delivers a Satirical Love Letter to Studio Interference
English Teacher Rewrites the Rules of School-Based Comedies
Rapid Insights: Baby Reindeer is a Surprise Netflix Smash

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: High Potential Gives Crime Solvers a Fresh Take on Whodunits

Two weeks ago, ABC premiered a fun and fizzy new crime procedural that has been increasingly on the case, wooing audiences across platforms and creating a promising new hit for the network. The show stars Kaitlin Olson as a night janitor and single mother whose sky-high IQ and ability to see what the cops have missed–inadvertently discovered after a mishap in the police precinct–lands her a consulting role with LAPD’s Homicide Division.

Here’s what you need to know about High Potential:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who’s been watching this comedy-laced procedural?
We’re seeing a viewership that’s 65% women and 93% ages 35+, the exact same sweet spot hit by other quirky cop shows centered around a genius detective, such as MonkThe MentalistPsych, Elementary, and Unforgettable.

What’s driving the show’s ratings surge? 
Its amusing team dynamics. Olson’s character Morgan–an eccentric, unapologetic, marches-to-the-beat-of-her-own-drummer force of nature–is a Fish Out of Water (116) in the staid LAPD, and her irreverent yet insightful perspective (Eccentric Character POV, 119) often clashes with her by-the-book police teammates. The Unlikely Friendship (121) (and likely slow-burn romance) that develops between Morgan and her skeptical detective partner as they learn to work together (Teamwork, 119) is a key reason viewers are tuning in.

What’s making High Potential so bingeworthy? 
Morgan. The show’s Genius (126) protagonist offers a fresh, fun take on crime solving, with her witty, Sarcastic Humor (124) and misguided attempts to follow police protocol (Awkward & Funny Moments, 126) injecting a rich vein of comedy into what can sometimes be a dry genre. Viewers want to follow her Journey of Self Discovery (123) as she realizes her potential and learn more about her personal life as a Single Parent (125) to three lively kids.

How is the show’s social buzz? 
Promising. Our social buzz meter registered only average levels (100) of online chatter when the pilot premiered but started climbing rapidly the next day, finally peaking in “outstanding” territory (at 154, just under the 160 maximum) after the second episode. Online discussions are focusing on Morgan’s dual priorities as she’s pulled between her new LAPD role and her responsibilities at home (Work-Life Balance, 128).

What will help High Potential reach a second season? 
Its procedural framework (Police Procedural, 115). The show’s crime-solving elements offer a built-in, easily repeatable whodunit story engine, with viewers eager to see Morgan and her team (Investigators & Detectives, 121) sift through clues, investigate evidence, leverage forensics (CSI, 134), and finally Solve A Murder (119) every week. This fundamental aspect of the series is what will propel its longevity.

Missed one of our recent rapid insights? Catch up on popular titles below:
A Very Royal Scandal Sets the Standard for Prestige Drama and Real-Life Scandal
English Teacher Rewrites the Rules of School-Based Comedies
Rapid Insights: Baby Reindeer is a Surprise Netflix Smash

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Rapid Insights: The Franchise Delivers a Satirical Love Letter to Studio Interference

HBO’s upcoming new satirical comedy takes a world that seems both aspirational and exhilarating to the average viewer and seeks to correct this widespread perception. Inspired by real-life behind-the-scenes incidents from various Marvel and DC movies, the show–created by industry vets Jon Brown, Armando Iannucci, and Sam Mendes–follows the cast and crew of a fictional superhero film as they attempt to overcome disaster, chaos, and studio meddling and complete their mega-budget production.

Here’s what you need to know about The Franchise:

Vault uses index scores to describe the impact a given story/theme/element will have on specific KPIs: 
≤79 Disappointing  80-89 Challenging  90-109 Average  110-119 Promising  120+ Outstanding

Who will be tuning in for this new satire? 
We’re predicting a viewership that leans to men (60%) and especially those 35+ (89%). This audience is notably more male than many previous comedies about the inner workings of the film and TV industry, including Barry, Entourage30 Rock, Episodes, and Bojack Horseman (all 38%-57% men).

What’s the show’s most important viewership driver?
Humor. The Franchise is a zany yet biting comedy about the stranger-than-fiction absurdities inherent in the franchise filmmaking process, and its multitude of Awkward & Funny Moments (134) across various mishaps, clashes, and disasters are crucial for all four key areas we measure: ratings, bingeability, social buzz, and longevity. The series’ sharp wit (Sarcastic Humor, 118) also helps specifically with making it feel bingeworthy.

Why else will viewers be watching? 
For a behind-the-scenes look at Show Business (119). Audiences will want to see the often dysfunctional (and presumably fictionalized) Workplace Dynamics (123) on a big-budget film set, with the built-in Conflicts of Interest (121) between the development execs, director, actors, crew, and other suits and creative types who all have a stake in the movie (Co-worker Relationships, 119). The resulting chaos and drama will prove an irresistible hook, helping to drive the show’s ratings.

What type of viewing experience can audiences expect? 
An Emotional Roller Coaster (127). Underneath the show’s overarching humor, viewers will sympathize with the film’s beleaguered below-the-line crew as they struggle desperately to keep their massive production afloat. Audiences will bounce between a bevy of emotions right alongside the main characters, from Surprise (120)Terror (118), and Loathing (117) to Optimism (117)Ecstasy (117), and Acceptance (117).

What will help push The Franchise to a second season? 
Its sense of urgency. The series’ fictional superhero production is rapidly spiraling out of control (Losing Control, 123), and the consequences are potentially dire thanks to the incredible amount of money involved. The cast and crew are in a Race Against Time (134) to complete filming and must make some increasingly Tough Decisions (126) before the studio intervenes and possibly fires them all. This overwhelming sense of crisis will help ramp up the stakes and propel the show’s story engine into a second season and beyond.

Missed one of our recent rapid insights? Catch up on popular titles below:
A Very Royal Scandal Sets the Standard for Prestige Drama and Real-Life Scandal
English Teacher Rewrites the Rules of School-Based Comedies
Bad Monkey Injects Dark Comedy and Danger into Crime Drama
Time Bandits Balances a Cinematic World with TV Character Depth

 

 

Introducing Genre DNA™


Redefine your understanding of TV subgenres

Introducing Genre DNA™ – TV subgenres redefined by groundbreaking AI analysis to reveal the true drivers of viewership.

See the insights that others can’t

Genre DNA™ goes beyond traditional TV genre classifications by analyzing over 1,000 scripted and unscripted series on both linear and SVOD platforms from the last 5 years.

Each Vault Genre DNA™ report offers a precise analysis of your chosen TV subgenre, uncovering its unique drivers of viewership.

*Publicly released trailers for series are evaluated using Vault’s algorithms – utilizing our proprietary 120K+ story element database alongside viewership performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

Stay in the know

Subscribe to get Rapid Insights delivered to your inbox or follow us on LinkedIn

Past Rapid Insights: Miss one? Check out previous issues here

Processing...
Thank you! Your subscription has been confirmed. You'll hear from us soon.
Subscribe
Sign up with your email address to receive news and updates.
ErrorHere