Rapid Insights: The Resort is an All-Inclusive Thrill Ride

Who’s the audience for this title?
Older women. The Resort’s viewership is predicted to lean female (55%) and skew mostly older (60% aged 30+), similar to the audience for fellow streaming retreat-based drama Nine Perfect Strangers. (Thanks to its cable-focused release strategy, dark comedy White Lotus instead saw an older audience at 90% 35+).

Which storyline will be the most important?
The flashbacks. Before they go missing in 2007, teens Sam and Violet embark on a Coming of Age (160) journey of self-discovery, striking up a whirlwind summer Teen Romance (160) while on vacation at the resort. Their story–more than that of the couple who will later investigate their disappearance–is the series’ top ratings driver.

Where does the present-day couple’s storyline come in?
It’s supportive. Though not the absolute top ratings drivers, 2022 couple Emma and Noah’s Interracial Romance (133) will still help to pull in viewers, as will the danger and excitement they encounter as they become drawn into Scary Situations (143) and Action & Violence (128) while chasing down clues.

What will help this series have staying power?
Its setting and sense of humor. In addition to Sam and Violet’s teen coming of age storyline, the show’s ‘On Vacation’ (120) resort backdrop and witty, droll Sarcasm (117) are important drivers for its potential longevity.

What’s the best way to describe The Resort’s genre?
Mystery (121)–Thriller (110). The show’s central conceit, in which a present-day couple attempts to Solve the Mystery (160) of two teens’ past disappearance, heavily drives this core perception. Underneath, the teens’ sweet Coming of Age (160) Teen Romance (147) adds a strong flavor of dreamy Fantasy (113). Comedy (99), though still important and largely drawn from the show’s On Vacation (160) resort setting, is less prevalent in its genre mix.

*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.

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