The AlchemistDetecting…
Detecting story elements0 coded
Core audience
A18–34 · dark fantasy
0
Top driver
Power Pact
0
Top storyline
Knowledge with a cost
0
Top comp
Prestige dark fantasy
0
Freshness
Practical-magic aesthetic
0
Research

Depth, speed, and scale. Pick all three.

Predictive AI trained on real entertainment outcomes, at the depth of a custom study and the speed your stakeholders actually need. No synthetic data. No watered-down insights. And traditional panels on tap, when you need the best of both worlds.

Predictive research reports

Every stage. Every stakeholder. One report.

Answer every stakeholder question, from high-level strategy to creative execution, at every step of the content lifecycle. Concept, script, cut, campaign, release: the research desk has an answer at every stage, including for the titles and trends that don’t exist yet.

Discovery
Where the audience is
Audience landscape
Where the demand sits today, by genre, demo, and territory.
Whitespace scan
The open lanes the market hasn’t filled yet.
Market sizing
Audience size by demo, platform, and 35 territories.
Development
What to greenlight
Concept & pilot tests
Logline to finished episode: demand, demo, retention.
Casting reads
Lead-vs-audience fit, ranked across options.
Story driver reports
Which narrative engines pull the audience, ranked.
Campaign
How to sell it
Trailer & promo tests
Cuts scored second-by-second on hook intensity.
Positioning & messaging
The angle that lands, and the demo it lands with.
Audience targeting
Who to reach, where they over-index, and why.
Release
What happens next
Launch forecast
Day-1 and week-1 demand before it drops.
Retention & renewal
Completion and return-intent, the case for season two.
Future titles & trends
What’s coming next in the genre, before the market sees it.
Hybrid testing

Add traditional panels, when the question needs them.

Most research runs on Vault’s AI alone: concept reads, trailer reads, title predictions, at a scale and speed panels can’t touch. When a question needs real viewers, add them. Vault fields traditional panel research through the vendors you already trust, for pilot tests, promo tests, and concept checks, and aggregates both reads into a single report. One answer for your stakeholders, not two studies to reconcile.

+Predictive AI first, every title, every cut, one read, in hours.
+Human panels layered in where the decision needs the qualitative signal.
+Audience prediction, demo split, fan archetypes, and engagement per title.
How Hybrid works →
Hybrid read, one report
64%Co-view
W 25-5474
M 25-5458
W 55+51
4.2MPredicted day-1
+ PanelsLayered in
1 reportNot two
Macro and genre

Trends that surface from the titles themselves.

Every active title in a category, released, in production, announced, run on the same predictive model. Genre studies, landscape reports, market sizing. The scale comes from Vault. The voice comes from traditional research. The team gets to bring both.

+Whole-genre reads built from the title level up.
+Macro landscapes refreshed weekly, trends surface when they surface.
+Market sizing across 35 territories, scored the same way.
Genre momentum · 12-month
Hopepunk drama  +38%
Period romance  +24%
Generic spy  −14%
Brand extensions

Simulate the extension before anyone writes the script.

Run what-ifs from a paragraph, an IP, an AV cut, or an existing title. Test new positioning, new audiences, new windows. Surface the version that lifts the franchise, and the version that drags it. Research gets to lead the development conversation.

+Simulate from a paragraph, an IP, an AV, or a finished cut.
+Test new audiences, new formats, new positioning, before greenlight.
+Score franchise lift vs. franchise drag, side by side.
Franchise lift vs drag
Spin-off · ensemble
+24%
Prequel · period
+18%
Animated companion
+11%
Direct sequel · reset
−6%
What lands on your desk

Popular use cases, ready to run.

Spin up a study against your slate, or open the catalog of research reads Vault has already run for studios, networks, and streamers.

01
SVOD
Genre Rotation Study
Genre rotation study surfacing untapped female demo.
+22
02
Theatrical
Cross-Demo Lift Study
Cross-demo lift study, parent + child cohorts.
+16
03
SVOD
Format Study
Format study: 6-ep limited holds higher binge depth.
+18
04
Broadcast
Daypart Study
Daypart study: comedy lead-out lifts drama retention.
+13
05
Theatrical
Concept Test
Concept test: lead-forward stories beat ensemble.
+19
06
Book→Screen
Audience Transfer Study
Audience transfer study: 84% of book fandom showed up.
+24
07
SVOD Global
Genre Landscape Study
Genre landscape: global demand for documentary tentpoles.
+15
08
SVOD Global
Market Sizing Study
Market sizing study: KR appetite vs. US baseline.
+21
09
Theatrical
Theatrical Run-Curve Study
Theatrical run-curve: multiplier modeling.
+17
10
Broadcast
Greenlight Test
Greenlight test: what Men returns for.
+12
VaultAI
Predict

See how Vault sharpens your decisions

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