Rapid Insights: Dramedy Tiny Beautiful Things Brings Hope & Healing
Next week, Hulu will premiere a buzzy new limited series adapted from the popular book of self-help essays by bestselling memoirist Cheryl Strayed. The poignant dramedy stars Kathryn Hahn as Clare, a floundering writer who becomes a celebrated advice columnist while her own personal life is falling apart.
Here’s what you need to know about Tiny Beautiful Things:
Vault AI uses index scores to describe the impact a given story/theme/element will have on specific KPIs:
≤79 Disappointing 80-89 Challenging 90-109 Average 110-119 Promising 120+ Outstanding
Who will be tuning in for this new dramedy?
Older women. We’re predicting a viewership that’s mostly female (68%) and mostly older (68% aged 30+), a profile nearly identical to the streaming audiences for multilayered, woman-led emotional stories like Little Fires Everywhere, Big Little Lies, and Sharp Objects.
What type of story will Tiny Beautiful Things be telling?
The series will blend Romance (116) and Drama (112), with just a touch of Comedy (105) to lighten the mood, very much in line with the book it’s based on, driving Fans of Book Adaptations (113) to the series.
What will be the primary draw for the audience?
Themes of Motherhood (145). The tumultuous Mother-Child Relationship (157) between writer Clare and daughter Rae with the ups and downs of Teen Life (160) will be the series’ top ratings drivers. Fans of Big Little Lies and Little Fires Everywhere – which share the same executive producers as Tiny Beautiful Things – will also latch onto the Motherhood theme (132).
What emotional experience will viewers want?
A moving one. As both Clare and the advice-seekers writing in to her ‘Dear Sugar’ column experience the Emotional Turmoil (135)of life’s challenges, audiences will be pulled in by expressions of Surprise (145), Grief (122), Sadness (116), and Trust (114).
Which aspect will keep viewers watching?
Clare herself. As a complicated, dynamic Female Protagonist (117) and Working Woman (118), the writer-turned-advice-columnist at the center of Tiny Beautiful Things will make the series feel bingeworthy. Her professional arc will also serve as the main attraction for two key audience subgroups: Dramedy Fans (145) and Fans of Book Adaptations (140).
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*Publicly released trailers for series are evaluated using Vault AI’s algorithms – utilizing our proprietary 120K+ story element database alongside ratings performance and other datasets – to identify unique combinations of stories, themes, characters, and genre elements that will drive success.
